Gopal Krishnan’s Post

Opportunity

"Ad Ops is not something you can learn from school or university, it is critical that Ad Ops professionals support each other and pass their experience through mentoring, training, communities." Angie Singh, our Head of Revenue Operations, has over 20 years' experience in Advertising Operations (Ad Ops). She knows more than most that it's an ever-changing discipline with new challenges regularly popping up. We spoke to her about the Ad Ops industry, her background and how important experience is in a field that can't be taught. #AdOps #advertising

I stumbled upon this piece in The Hollywood Reporter (yup!), detailing the latest shuffle in Netflix's C-suite. What intrigues me isn't just the news itself, but the fact that tech news outlets like TechCrunch, The Verge, and WIRED haven't picked up on it yet. Such moves usually ripple through the industry, yet this one seems to have sailed under the radar. One can't help but wonder why. In this reshuffle, Eunice Kim, who had been leading Netflix's consumer product innovation team, ascends to Chief Product Officer. Also interesting, Elizabeth Stone, who spearheaded data and insights for Netflix, takes the reins as Chief Technology Officer. This is significant – Netflix, a tech behemoth, positions a data specialist as its CTO. A strong move from Netflix, but it is also mind-boggling how the media chooses to (or chooses not to) report on women in tech leadership. #womenintech #netflix #leadership https://lnkd.in/e5E_UDFA

How Netflix, Lyft, and Yahoo use Contextual Bandit algorithms for personalization: Some personalization use cases don't call for the heft of a recommendation system. Sometimes a contextual bandit is all you need to get the job done. Back in April, we launched Eppo's Contextual Bandits product to take all of the legwork out of standing up contextual bandits for product, marketing, and ML teams. There's been a lot of buzz around this from our community and a lot of use cases teams are interested in... but we keep hearing one question over and over: "How/where are other companies leveraging contextual bandits?" I always like to learn from the best - so here are three great (publicly available) examples from Netflix, Lyft, and Yahoo, covering everything from personalized content recommendations to adaptive pricing. https://lnkd.in/ez_Qf4hY #personalization #machinelearning

#hiring Product Manager, Digital Insights & Analytics, Denver, United States, $88K, fulltime #jobs #jobseekers #careers $88K #Denverjobs #Coloradojobs #ITCommunications Apply: https://lnkd.in/dpruzcpk Department Summary DISH is a Fortune 250 company with more than $14 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service - Sling TV - that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television. Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers. We are driven by curiosity, pride, adventure, and a desire to win - it's in our DNA. We're looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story. Opportunity is here. We are DISH. Job Duties and Responsibilities As we near the launch and roll-out of our 5G network, and continue to navigate the changing landscape in television, we are looking to invest in growing our consumer direct/omnichannel capabilities. This role is critical to helping build out our analytical muscle across the Digital Center of Excellence. In this role, you will help to lead the definition and creation of a cross-business unit analytics and insights solution leveraged by users across the organization from product managers, marketers to executive leaders. While mostly greenfield, this insights solution will likely be a hub-and-spoke framework; the hub being key insights and KPIs across all digital products and the spokes being "double and triple clicks" into specific digital products, lines of business, or parts of a consumer/customer journey. In addition to creating the enterprise digital insights solution, you will also be responsible for frequent analysis in the form of deep dives and readouts for the digital product management, digital marketing, and other teams across the lines of business. These analyses can be generated from an a/b test that was performed on a certain digital property, a validation/invalidation of a hypothesis, and other forms where deeper analysis is needed. Specifically, the digital insights solution will be a key contributor to driving our digital transformation and digital acceleration of a portfolio of businesses - ranging from our mature business

We became YouTube’s number 2 ranked ad, only behind Apple. We’re the only non-billion dollar company on this list. We didn’t hire an agency. We didn’t spend millions to drive views. We focused on creating viral content on shoe-string budgets. As a result, we’ve amassed millions of views. This shows the power of organic content and how smaller, emerging brands can compete. What’s next for us? Become number 1. 

How does Amazon DSP's asset-level moderation speed up creative resolution? We have evolved the moderation approach from creative level to asset level. This change will reduce the time to resolve a rejected creative by providing granular moderation results for individual assets within a standard display creative. If a customer creates a standard display creative with multiple assets, and one or more of the assets is rejected by moderation, the new experience will be as follows: 1:In the data table, the status of this creative will be shown as “Not approved.” If a user hovers over the escalation mark, a window will pop up warning “There are issues with the creatives settings and/or assets. 2:When the user clicks “View Full Details,” a flyover will slide out from the right showing issues both at the creative level (e.g click- through destination) and asset level. 3:A user will be directed to the creative form upon clicking the rejected creative. The top of the form will display a summary of all the rejection reasons, including asset-related reasons. 4:In the Assets Card, each defective asset will be flagged, along with the reason why it was not approved. 5:Users can remove and/or replace the defective assets and save the creative again. This creative will be re-submitted for moderation. If the replaced assets pass the moderation, the creative will be approved and sent for line- item moderation. Why is it important? Since its launch, standard display has incentivized traders to double the sizes of assets in a campaign because of the ease-of-use, which directly improves campaign delivery. However, standard display also sees a higher rejection rates and longer time to resolve a rejection compared with single-asset creatives, because standard display is only moderated at the creative level. If one asset in a creative doesn’t meet the standard, the whole creative will be labeled as rejected, but advertisers don’t have visibility into which specific assets led to the rejection. #AmazonDSP #CreativeResolution #DigitalAdvertising #AdApproval #AmazonAdvertising

Tired of relying solely on Amazon for sales? Hook your audience off-channel with captivating content! Retain them with valuable info & experiences. Reward their loyalty with exclusive offers! This hook-retain-reward strategy unlocks explosive off-channel growth. #velocitysellers #velocitysellersamazon #amazonseller #amazonsellertips #amazonsales #amazonconsultant #amazonadspartner #amazonagency #amazonnews #amazonupdates

If we learned one thing from the speakers at PubForum Coronado, it’s that ad ops professionals are innovating in times of uncertainty. Advertising and revenue operations professionals are rising to the challenge as strategic navigators. No longer confined to the shadows, they've transformed into orchestrators of data-driven harmonies, collaborating with Business Intelligence to craft revenue-boosting symphonies. As the industry shifts, Ops is about embracing failures, uniting voices, and fostering a thriving community. #StrategicOps #MediaEvolution #CollaborativeSuccess #AdOps #RevOps https://bit.ly/3PhgRhC