Gorilla Mind’s Post

I feel very privileged and chuffed to be the first Scentre Stage profile, talking briefly through my career journey and the significant changes we are seeing within the Measurement landscape. #scentregroup #brandspace #measurement #careerjourney #engagementmetrics

🎾 It's great to see how our marketing team is active not only externally but also internally. In this video, Grazziela gives a brief interview to our internal staff, sharing insights about our strategies and approach. It's inspiring to hear how we grow and become stronger together! #InternalMarketing #TeamWork #Inspiration #EastmenExpertsWithoutBorders

We put the spotlight on our clients! 🌟 We recently asked them to describe our team in one word, and the responses have been amazing! Here's what they said about our team. What one word comes to your mind? Share your thoughts below! 🌟💬 #greensbororealtor #greensbororealestate #gso

Develop a simple but impactful go-to-market strategy that gets customers excited about your newest product or service

I will fight anyone on this: the proper way to build your brand's tone of voice is to start with your values. If you do it right, it means that your values are infused in every single thing you write, in a subtle and authentic way that people pick up on without realizing it. You just seem real. And real means trustworthy. And trustworthy means sales. I'll be going over exactly how I do this at the webinar this Friday with Sarah Hart ✤! Here's the event:

Get To Know Your Customers Day ⭐⭐ We love feedback from our clients 👍 We want to hear from you, we value your feedback and love hearing how we've helped - let us know how we're doing by leaving a review on our socials! 🔎 Klear Commercial Services Ltd #gettoknowyourcustomers #gettoknowyourcustomersday #feedback #review

Something easy to get wrong is how your messaging is influenced by the product category you represent. Two musings inspired by two of the absolute legends (🐐s) of positioning, April Dunford and Andy Raskin: 1. If you sell a product within an established product category well understood by your buyers, you will have more "active demand"; people actively searching for product like yours. More overt product messaging and differentiation at the feature level could be critical. This kind of category is also better suited to April Dunford's approach. 2. If you sell a product that is within a less established product category, there will be more "passive demand" for your product; people not actively looking but could be convinced to buy product like yours. You might need to paint an industry vision to manufacture the need for your product. This kind of category is better suited to Andy's “strategic narrative” approach. Btw - this post was inspired by a post by Peter Kortvel where I commented something similar. Unsure this is how we share the love and credit but here I am.

We know how important it is for you to get to know our team. This is just one of the reasons we are running a series of posts introducing them and what they can offer. This week we're spotlighting one of our partners, Lena Thakrar. Have you worked with Lena Thakrar? We'd love to hear from you if you have. #commercial #commercialproperty #leases

💥 Market uncertainty is forcing companies to rethink their plans and find creative ways to increase brand awareness, drive demand and build community with reduced resources. Our client Jess Iandiorio, CMO at Starburst, recently sat down with our Executive Vice President Keith Giannini to offer her take on marketing during a down economy and explain her decision-making process when it comes to shifting program priorities in order to make an impact. What’s number one on her list? Obsessing over the customer and finding ways to be helpful to them. Watch the full interview at the link below.

🗞️ Exciting News! Our newest Partner, Krystin Lee, spoke with Made in CA to share insights on fostering relationships in the PR and digital marketing space. Dive into the full interview below and learn more about Krystin's journey at Talk Shop, her expertise, wins, and challenges that she's overcome. 🌟 Read the article here: https://lnkd.in/g8SYDZUZ