Dear #LinkedInFamily!
We had a remarkable experience at Azadpur Mandi, North Delhi's largest vegetable and fruit market. Established in 1977, Azadpur Mandi, also known as Ch. Hira Singh Wholesale Fruit Market has expanded to become an essential component in the food supply chain, effectively connecting farmers, traders, and consumers. Azadpur Mandi is a swarming wholesale market that has a determining role in the distribution of fresh fruits and vegetables in Delhi and across the Nation.
Our recent visit to Azadpur Mandi was an eye-opener. We had the privilege of engaging directly with farmers and traders, gaining valuable insights into the complexities of agriculture in action. Witnessing the orchestrated chaos of market activity, where fresh produce moves from farms to stalls at dawn, highlighted the industry's need for efficiency.
Interacting with traders and logistics professionals deepened our understanding of supply chain intricacies. The price of commodities fluctuates based on the interplay between supply and demand. For instance, the market's surplus of apples on Tuesday led to a sudden price decline.
The process of price discovery, seen through negotiations between farmers and traders, was fascinating. It showcased the intricate dynamics of demand, supply, quality, and fair pricing. We also learned about the importance of quality standards in meeting shifting market expectations.
Azadpur Mandi operates through traditional auctions, but we noticed a growing interest in online transactions, aligning with the Digital India mission. Government regulations to shape the Indian agriculture sector were enlightening, promoting cooperation between stakeholders. Despite challenges like weather unpredictability, price instability, and changing consumer preferences, farmers and traders demonstrated resilience.
However, we did observe illicit behavior, including unregistered traders, price manipulation, illegal storage, and artificial shortages. Azadpur Mandi's annual turnover of Rs 3,000 crore significantly contributes to Delhi's economy and the livelihoods of those in the supply chain.
This visit grounded us in the intricate world of Indian agribusiness, providing valuable insights and lessons to navigate and contribute positively to this crucial sector.
Best,
Agro-Marketing Club - ISAB
Imperial School of Agri Business
Greater Noida
www.isab.org.in
Co-founded by IIM A alumni
CONTACT:- +918319400485/7440977485
SAURABH PANDEY ( he/him) Sir, Amit Kumar Sahu Sir, and Mohit Sharma Sir
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