How Adelaide is helping publishes like the NYT realize the value of their inventory.
As Seb Joseph puts it "One of the most influential media owners in the open web is putting a stake in the ground when it comes to attention." Gabriel Dorosz, Rhaime Kim and the rest of the team at The New York Times have been instrumental in the development of Adelaide for Publishers. The entire team at Adelaide is proud of our work together! Learn more at: https://lnkd.in/eQaPBbqk
This article in MediaCat Magazine by Suzana Lay speaks to our heartland of SMEs and talks about how the media industry is set up for the 1%, instead of recognising the value of the 99% https://lnkd.in/dtn4quwJ
There is a very timely piece considering what is happening in the world of OOH currently.
This article in MediaCat Magazine by Suzana Lay speaks to our heartland of SMEs and talks about how the media industry is set up for the 1%, instead of recognising the value of the 99% https://lnkd.in/dtn4quwJ
Reduced visibility on major platforms due to Bill C-18 (Online News Act) and struggles to measure ROI for top-of-the-funnel campaigns are cited as the two greatest concerns for Canadian advertisers looking at the new year 2024. As for how to advertise on Canadian media, 68% of the respondents showed a strong preference for narrative-driven advertising approaches, seeking sponsored content and branded storytelling. These are two of the key insights in The State Of The Canadian Media Industry 2024, a report prepared by Shelby Renaud for Narcity Media Group.
How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow
How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow
How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow
How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow
Ad Age's 80th annual Agency Report is here - see where all of the top agencies rank in growth and revenue, and where the industry is headed next. 📈
Several important takeaways in this interview: 1. The Stagwell study shows that ads placed adjacent to stories covering politics, inflation and crime perform AS EFFECTIVELY as ads placed next to business, entertainment and sports stories. Here is a link to the study https://lnkd.in/e47Gc_g7 2. An effective digital ad sales strategy includes both direct and programmatic channels. 3. The industry is making real progress on defunding MFA sites. Nice job, Association of National Advertisers. Thank you Joy Robins, The New York Times for sharing your experience and insights. Alliance for Audited Media
🚨 NEW REPORT: The story of local media advertisements has been one of decline, as publishers reallocated resources to grow new revenue streams. It leads to a question: How do local ad buyers make decisions, and what do they plan on buying more of in 2024? Over the last 3 months, our team — led by Ted Williams — surveyed 92 ad buyers across North Carolina and conducted 15 in-depth interviews. The top-level finding: 27% of NC ad buyers surveyed plan to allocate more of their media spend with local media companies in 2024. News executives and entrepreneurs who understand this opportunity will make more money. Dive into the entire package, which includes: 📑 The Ad Buyers research report 📈 11 short takeaways on how media publishers can increase ad revenue 📣 A note on why we did this project, by CISLM Director Erica Perel #research #localnews #advertising
Full-stack AI Product Development..
1moVery insightful! How is Adelaide specifically assisting publishers in enhancing their inventory value?