“Liquid to lips” – it’s a tantalizing phrase but one that is at the core of the beverage industry. Introducing your products to the public is no easy feat. Even the most captivating packaging may not impel someone to buy. One step into an aisle of a liquor store can be an overwhelming endeavor. So how do we do it? Samplings, in-store tastings, festivals. Getting your product literally “on the lips” (or in the mouth) of your potential consumer is tantamount to selling your product and growing a loyal following. It's at these events that we can share our story, make personal connections, and talk about our product in ways that labels can’t. Many a man- and woman-hours are spent at these events by the creators/founders, sales teams, and employees to provide the “liquid to lips’ experience. With that, we’re hosting our first on-site craft beverage festival on June 1st at our Distillery in Fortville. We’ve invited over 20 craft beverage makers from Indiana to come and sample their products. We’re promoting more than just Moon Drops Distillery – we’re promoting the brotherhood of the small, artisanal maker of spirits, beer and wine. Our goal is for everyone in attendance to go home with newly discovered favorites. When local wins, we all win. Come out and join us at the Moon Drops Mash Bash! Spend an afternoon sipping (and buying), with food, live music, and more. Link for tickets: https://lnkd.in/gvHYpYew?.
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What once was a celebrated platform for introducing new products is now struggling to attract participation. Tickets that previously sold out in minutes are still available the week of the event. Sponsor dollars are harder to come by. And being awarded in a competition no longer carries much weight at retail. It’s enough to make a brewer wonder if beer festivals are dying a slow death. What’s needed is a shift in mindset before signing up for your next beer festival. We look at the troubling trends in attendance; reduced brewery support; and growing consumer concerns around overconsumption as prompts for a new festival model. One that meets the [new] drinker where they are, with greater balance and overall engagement, focusing less on “getting your money’s worth” and more on the overall experience. We believe festivals of the near future will focus in three (3) key areas: -Creating a theme that helps shape a unique experience -Inviting relevant non-beer partners and local businesses to contribute -Highlighting the personality and story of participating brands Next-level beer festivals still need to showcase innovations; present different use-cases like food pairings and cocktails; and support a charity or community organization. But drinkers are demanding more for their entry fee. Our goal is for brewery owners and managers to have a complete set of tools to evaluate participation in future beer festivals or to create an engaging event from scratch. Presentation attendees have access to our “Beyond Beer [Festivals]” Guide, with techniques to keep fans engaged and the proven techniques to build momentum and capture new sales for your brand. Market Your Craft is a virtual team of experts in storytelling your craft beer brand. We've worked with some of the most iconic brands in the beverage industry, including Sierra Nevada, BJ's Brewhouse, Jim Beam, Maker's Mark and others. Led by Scott Kolbe, industry veteran of 20 years, our goal is to help you become more discoverable in today's crowded market. We measure success by how quickly we provide your internal team with the tools needed to drive traffic, build engagement and capture sales. To learn more or to schedule an hour free of charge with one of our storytelling experts, visit marketyourcraft.com. Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects | Half workshop, half networking Charleston, SC | December 4-6, 2023 Grab your spot now at https://lnkd.in/gYgjTFWV
What’s Next After Beer Festivals [Go Extinct]? w/ Scott Kolbe (Market Your Craft) | What once was a celebrated platform for introducing new products is now struggling to attract participation. Tickets that previously sold out in minutes... | By Craft Beer Professionals | Facebook
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A Google Ads manager walks into a bar, bars, pub, pubs, public house, beer garden, night club, tavern, beer, wine, whiskey, vodka... #ppc #google #googleads
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Looking for a way to elevate your beer drinking experience this Thanksgiving? It's easy as pie! Grab a great beer glass. Not sure "What Makes a Great Beer Glass?" Check out our blog to find out. https://lnkd.in/eKAMYWCN
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Few years ago it took us by surprise that Kenny Chesney started a Rum Company. Most of his colleagues (other musicians and actors) went the Tequila, Gin, Vodka and Whiskey Route. Then K Chesney a Country Music singer from Tennessee, decided to venture in the rum world. Yeah. Rum, Not Bourbon or an American Whiskey that seems a easier path. It is easy to asume that when he started his venture 9+ years ago, the top selling SKU where white and flavored rum, so he decided to start with similar sku. Today one can find Blue Chair Bay Rum Store is in almost every state and many big liquor store chains in the US like Total Wine & More, BevMo!, Liquor Barn and Party Mart, Binny's Beverage Depot etc Things have change in the past years and consumer are loving “dark” spirits. (Common comment said and I here from Liquor Buyers/GM/Owners). So it’s awesome to see Kenny Chesney is releasing a 16yrs Aged Rum from the USVI. We expect that if this goes well he might decide to invest more in top quality aged rums. We don’t see RUM leading the spirits category in the Midwest, The Land of Bourbon… but it can be a solid player. https://lnkd.in/egegmRfW #rum #ron #rhum #spirits #spiritsindustry #news #spiritsbusiness
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Smart business tip right here
Partnering with restaurant owners to address their most pressing leadership and business challenges, enabling them to focus their time and energy where it matters most. Hospitality Catalyst - Podcaster - Speaker
The easiest way to increase your guest spend by $6-$8 right now is this Add a non alcoholic option to your menu. Don’t just order it and leave it sitting behind the bar. Add it to the menu, taste your staff on it, let guests see the option behind the bar. Dry January is the best time to add N/A options to your list. My favorite right now is the Phony Negroni. If you have a Negroni on your menu already, you have an audience for this product! What’s your favorite N/A product right now? 👇 St. Agrestis Louis Catizone Randy Layman #nonalcoholic #dryjanuary #negroni
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Let's admit it, Dutch Bros Coffee is crushing it! Talk about a concept who understands the power of the beverage menu and consistently delivers on their customer's taste preferences and current trends. We should all be paying attention to what the beverage companies are doing because they are building real brand loyalty not through value meals, but through craveable beverages that Gen Z and Millennials are looking for. #dutchmafia #foodservicebeverage #foodandbeverage #foodservice #fruit #beverage https://lnkd.in/gJXbsxXA
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Top 7 Reasons to Invest in Signature Brew With less than a week of our raise to go we thought we better summarise this incredible opportunity as simply as we could, so here are 7 reasons why you should invest in the biggest noise in beer: 1 - We are the only brewery in the UK to have won Brewery of the Year Twice! 2 - In a competitive market we have a scalable and defendable USP 3 - Underpinned by our association with the very best musicians in the world our Community model has genuine global growth potential 4 - We have a clear exit strategy that puts the long-term growth of Signature Brew and providing a return for investors first 5 - All of the key components required to deliver our growth - state-of-the-art production facility, great brand and incredible people - are all in place 6 - All of our core flagship beers are award-winning - each has a 2-star Great Taste Award - and we have established clear routes to market across all of the UK 7 - You’ll be joining some global icons who’ve already supported Signature Brew https://lnkd.in/e9v_u3uT
Signature Brew
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Entrepreneur working on a social impact project: a distraction app to raise awareness of mindful consumption habits
🥨 Oktoberfest: the world’s largest beer festival. But it’s also so much more than that. 📅 The celebration, which originates from Munich and Bavaria, has started (not in October but in September!) Germany has very relaxed alcohol laws. For example, there is no fine for drinking in the streets. 🍺🚫 The legal drinking age starts at 14: you can drink beer or wine “in the company of a custodial person”. At 16, you can drink beer or wine on your own. The list goes on. 📌 What does all this mean for the relationship between Germans and alcohol? Today, the relationship between the German people and alcohol is slowly changing. Considering its deeply entrenched drinking culture, the sober-friendly movement is gaining popularity. This can be seen both through stats and through options when you’re out… According to IWSR, the German beer low- and no-alcohol share is the largest in Europe. Oktoberfest even has these options available to all. Although low and NA beer may be priced the same as regular beer, it’s a step in the right direction. 📌 What to know more about options at Oktoberfest? They serve non-alcoholic beverages such as Marstall (alcohol-free Lowenbrau), Ochsenbraterei (alcohol-free Spaten), Pschorr-Braurosl (alcohol-free Hacker-Pschorr). The NA choice also can consist of water, spezi (mixture of soda and orange soda), and lemonades. This Oktoberfest, will you try an NA beer? 💭 #oktoberfest #germany #sober #mindfuldrinking
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We want to know what your favorite Fourth of July inspired beverage is! Leave a comment below to cast your vote. We wish you all a safe and happy Fourth of July! #4thofjuly #summerbeverages #summercelebration #beveragetrends #flavortrends #beverageindustry #beveragecreations
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