HEARD by Elis’ Post

The really valuable thing about customer research is not that it gives you a report card, but the deeper understanding of your market, target group(s) and needs that you gain. This allows you to think ahead towards business success.

DON'T BE AFRAID OF CUSTOMER RESEARCH! Have you ever faced resistance to customer research by stakeholders? 😠 They might raise seemingly logical reasons, but let's be honest, it often boils down to the fear of bad news. The worry that customer feedback will torpedo their darling project. Ever heard any gems like these? 💬 "Users just didn't 'get it.'" (Probably not the users' fault, but rather bad stimulus material) 💬 "We don't have the budget for research." (Nothing is as expensive as to launch a half-baked product) 💬 "We don’t need to hear what we already know." (Hello, Dunning-Kruger effect) If you're stuck with these naysayers, don't let them shut you down! Customer research is not your enemy! Here is why: 💡 Feedback is always good. Awesome, bad, or meh, you'll always learn something valuable!  💡 Research helps you refine your offering. While you shouldn't blindly follow every customer suggestion, feedback forces you to critically reassess your idea. Is it truly ready? Have you considered all the angles? 💡 Data itself is not a story - you are the author! Don't let negative feedback scare you. It can actually strengthen your business case, if you frame it the right way. Of course it is wise, to check before if and what kind of research you need (saves you from wasting cash). But if your gut tells you to go for it, and a stakeholder is hesitant, simply ask them: "What's the worst that could happen ❓" I promise, it will make negotiations easier ;) Did you ever faced resistance to customer research? How did you handle it? Tell us in the comments! #customerresearch #productdevelopment #marketresearch #uxresearch #customercentric #productvalidation #askyourcustomers

Organize all customer research in one place — so team members have the insights they need to innovate. See how: https://bit.ly/3TMyVmy #ProductManagement #CustomerFeedback

When did you last chat with a customer and see your product or service in a new light? Speaking to your customers regularly, hearing about their unmet needs, and watching them interact with your product is eye-opening. When you uncover unmet needs and fine-tune your experience, you have a chance at offering something truly unique and valuable. I love this kind of work and can’t imagine successful, customer-centric businesses operating without it. If you're relying more on gut feel than customer insight, maybe it’s time for a fresh perspective. What if your next big breakthrough is just one customer conversation away? #userresearch #customerresearch

📈 Unlock business success with Voice of the Customer (VoC) Analytics! 🚀 Dive into our guide for concise insights on decoding customer needs, exploring methodologies, and leveraging this game-changer to enhance experiences, guide product development, and drive strategic decisions. 💡 Elevate satisfaction and fuel business growth. 🌐 #CustomerExperience #VoCAnalytics #BusinessGrowth #CustomerFeedback https://lnkd.in/dHybaQW2

Customer feedback and feature requests coming at you from all angles?... We got you! 😎 We wrote this article to help you tackle the overwhelming prioritisation challenge that comes with launching a new product. https://lnkd.in/ecKCm7Mj

Customer Journey Mapping. Maybe you've heard of it. But are your teams using this simple, yet powerful technique? It can help you go from talking about being customer-centric, to actually being customer-centric. Journey mapping is a way to see the world from the perspective of the type of person you are serving - for example a customer, employee or other key stakeholder. It helps you not only understand their perspective, but also provides a way to diagnose where pain points are, what your customer's core goals or jobs-to-be-done are. What I really think is powerful about this tool is that you can create a useful journey map in under an hour with just the 'data' that is in the heads of your team. It can help develop a shared understanding based on the collective perspectives of a group. This can help your team align on where to focus efforts to make things better. There are different approaches to journey mapping, many templates and guides you can find easily on the interwebs. If you want to chat about using journey mapping for your team, I'd be happy to schedule a chat and advise you on how to get started. #CustomerJourneyMapping #ExperienceDesign #ServiceDesign #Innovation #EmployeeExperience reshift, Steven Bosak, Ezequiel Williams

The Power of Customer Feedback: It's often been said that the customer is always right. But beyond a mere saying, there's a deep truth at the heart of these words. I've come to realize that customer feedback is not just a courtesy extended to consumers – it's the lifeblood of innovation and growth for any business. Engaging with customer feedback has given us critical insights into what works, what doesn’t, and what could be the next breakthrough. From small tweaks that have led to significant usability improvements to major strategic shifts driven by deeper customer understanding, listening has been our ultimate superpower. It has enabled us to pivot quickly when necessary, enhance product features that resonate with users, and sometimes, even step back from ideas we were passionate about but weren't serving our clients' needs. As we harvest this valuable data and translate it into actionable strategies, it's evident – businesses grow not just by speaking to their audience but by hearing them out. Let's continue to ask, listen, analyze, and iterate. That’s how we transform good companies into great ones. #CustomerFeedback #BusinessGrowth #ListeningToCustomers #Innovation #BusinessStrategy

🤖Ever wondered how your customers really feel during interactions with your business? Imagine if you could read their emotions! 🔮Enter sentiment analysis chatbots - your new BFF in facilitation of superior customer experience. 🙌They’re smart enough to detect human emotions like joy, anger, or even sarcasm. ⏳Plus, no more long waits! Users get a response any hour of any day. 🎁They even personalize responses, remember previous interactions, and automate mundane tasks that bog down your team. Still not impressed? 💼These chatbots have applications in retail, healthcare, finance and more - offering tailored suggestions, boosting conversion rates, and increasing brand loyalty. Ready to enhance your business landscape with superior customer service? 🔎Find out more about sentiment analysis chatbots and learn how they can revolutionize your industry! 👉 Discover how here: https://lnkd.in/gj4d2tma

This is one of the biggest mistakes we see when it comes to developing effective digital solutions: A lack of willingness to speak to the customer / end user. A lot of assumptions are made. ____ And with those assumptions come costly mistakes that don’t work - because they are not what the customer needs. If you’re designing a digital product or solution you need to know the truth. When you have uncovered customer truths, you can work out: How big the problem is How fast you can or need to resolve it Whether it can be resolved with existing tech  How big the piece of work needs to be Whether the project is worth pursuing Understanding customer voice is the starting point for any successful digital evolution. #customerexperience JOURNEY