HEARD by Elis’ Post

So today I’m going to share a key takeaways on why user interviews are important from my own experience 🤓 1. Direct Access to User Insights: Conducting customer interviews is crucial in product development. It gives us direct insights into what our users think, need, and the challenges they face. 2. Understanding Usage Context: Talking to customers helps us understand how they use our products in their daily lives. This info guides us in tailoring products to match their preferences and meet specific needs. 3. Interactive Exploration: Interviews go beyond just collecting basic data. We dive deep, seeking clarifications and exploring subtle details in user responses. This enriches our understanding of customers' perspectives. 4. Refining for User-Friendliness: Armed with insights, we refine our products for better user-friendliness. Everything, from interfaces to overall usability, is shaped by the humanized view gained through interviews. This increases the chance of successful product launches and ongoing user satisfaction. 5. The Power of Interviews in Innovation: In my experience, interviews aren't just about gathering information; they're the key to creating products that truly connect with customers. This connection sets the stage for innovation and success.

Are you struggling to meet customer needs? Find out how qualitative #product #feedback through interviews and focus groups can unlock valuable customer perceptions and preferences. https://hubs.ly/Q02w1PDY0

Turning Feedback into Action: How to Analyze and Use User Insights Unlock the power of customer feedback and learn how to use insights gathered from surveys, interviews, and other sources. Get tips on developing a roadmap for product improvements based on user input!

"How I Do User Research" (I get asked this a lot!) But let me break it down... My 7 Steps: 1. Surveys Learn their likes and pains 2. Interviews Uncover needs 3. Testing. See confusion and joy 4. Personas. Turn findings into fictional users 5. Journey Maps Show user's path to a goal 6. Prioritization Stack rank requests by user value and work needed 7. Presentation Show key stories, quotes and suggestions to my team P.S. What is missing here?

I was thinking a lot about this post. Months of research, hundreds of interviews. Don't make me count the number of coffees... So I'll just put it out there: Your customers are your superpower. Should you decide to accept it (sounds like Mission Impossible right?) 😅 Better said, should you decide to listen to their feedback: you'll move faster, build better products, and drive more revenue. But not everything your users say is right, right? You should ask "why" more often... But the why can only be answered with qualitative data, not product analytics. Your users are experts in their life and their problems. You should become an expert in solving their problems. Michael Seibel at YC says: "Keep your customers tight, keep your problem tight, keep your solution loose". If you are pre-PMF (Product Market Fit): - Gather their feedback and build only what's needed to find that 1 person who truly loves your product. From there on, try to find the next 10, 100, 1000, etc. If you can't find 10 people who really LOVE your product, most probably you'll die as a company before you can find 1000 who kind of like it. We are pre-PMF. Charlie and I are so close to our customers, that we have a Slack channel with them, where we gather daily feedback, and ship constantly (to the minute) to speed up the feedback process and development 100x. There are no PRDs (for now!) We prioritise speed and solving our customers' problems. That's what matters. If you are post-PMF (congratulations 🥳): - By default, you'll get slower as your company and users grow. You'll implement processes, and go after growth. The closer your company is to your users, the higher chances you've got to keep shipping what matters to those who pay you money for building your product: your customers. Whatever your company stage, making sense of your user feedback is your unique superpower. If you feel identified with this, or if you struggle with it, let's chat :) We're building Dolphin AI to help you take control of that superpower.

#UXResearch #UserObservation "You don't know your user until you know how they use their keyboard" - said a founder I was working with a few years back. Here's the truth - no matter how sharp your #usersurvey and #userinterview questions are, expect a gap between what users say and what they do. #ContextualInquiry is all about quietly observing what people do, as though you're learning how to do things from their way of doing. It's not about interrogation; it's about immersion. If you liked this, you may find value in following more posts from Codewave. https://lnkd.in/gnnizzRc

Want to know what your customers really think about your product? 🤔💭 Attitudinal research uses self-reported data on customers' attitudes towards a product. 📊🚀 Surveys, interviews, and focus groups can reveal insights into how people feel about your brand, features, and overall experience.👤💬 Understanding user satisfaction, preferences, and pain points is key for product success! 🎯👍 What attitudinal research methods have worked for you? Share your tips in the comments! 😃🙌 Want to learn more research methods? Check out productgirl.io for product management resources! #marketresearch #productmanagement #custdev #cx #tech #career

Introducing the “Discovering Your Product Idea” series This series is designed to help you discover your next product idea by providing concrete and actionable advice that any founder or product builder can use as a…blueprint. Each post will cover: 1. What you need to do to prepare for the method including cost and setup time 2. How to execute the method 3. How to analyse your findings The goal is to help you to identify problems worth pursuing. First, we have customer interviews which, are a valuable tool for gaining insights into customers' attitudes, beliefs, and motivations through simplicity, open-ended questions, and avoiding biases. Read more here: https://lnkd.in/gyCEfkg9

🚀 Practical Tips for Laddering Research Method: 1 Start with Open-Ended Questions: Begin by asking users about their preferences or experiences without leading them, allowing them to freely express themselves. 2 Probe Deeper with "Why" Questions: Continuously ask "why" to unravel the underlying motivations driving user decisions and actions. 3️ Create Meaningful Connections: Connect user responses to higher-level values and emotions to unveil profound insights. 4️ Apply in Various Research Scenarios: Whether conducting interviews, surveys, or usability tests, integrate Laddering Technique to gain deeper user understanding. 🔑 Key Insight: Start the prpject by thinking about what level and kind of 'WHY's are needed; Try to gather these 'WHY's across different research work. 🚀💭 What are your practical insights on laddering? 🔍💬 #UserResearch #LadderingTechnique #PracticalTips

📣 Are you wondering how to get insights about your customers but don't know how and where to start? In my experience (which has been at a broad range of companies and industries), most companies: - Either know but don't know what to do with the data. - Or they don't know but simply guess what their customers needs and triggers are. We can help you with that FeedbackFrog. There are a number of tests to choose from - whichever is the most suitable for your business. ⭐And the process is really easy and smooth: 1. You decide which profile/target group you want to reach 2. We find the participants among our qualitative data target audiences and relevant market segments 3. Leave the administration and logistics to us 4. You conduct your test 5. We provide incentives to the participants Contact us here to conduct a test with the relevant information we need in order to give you the best service: https://lnkd.in/dvKTgPhf We will get back to you within 24 hours. 💚 To learn more about the types of tests we provide, read more on our blog 👇 #feedbackfrog #usertesting #uxresearch