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Read about how we worked with Katalina Mayorga to develop the AI strategy for El Camino Travel using HEARD, our product that helps companies scale research through AI-powered customer interviews. Before building a single feature, Katalina and her team used HEARD to conduct 900(!) user interviews. The insights from these interviews helped to inform which problems were most important to solve for her customers and why. AI, like any new and innovative technology, is only useful when it can help your customers achieve the goals they care most about. Rather than spending cycles building things people don't want, invest in rapid research upfront to gain a deep understanding of what matters most to your customers. https://lnkd.in/gTK6dk3q

We did 900+ customer interviews before we created an AI strategy. Here’s what we learned.

We did 900+ customer interviews before we created an AI strategy. Here’s what we learned.

katalina-mayorga.medium.com

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