HelloFresh’s Post

#PrideMonth celebrations are just around the corner! 🥳 ️🌈‎ Pride is a time to be proud and—for brand leaders—it’s also a time to be prepared. Our Corporate Reputation practice and Prism ERG (supporting Praytell’s LGBTQIA+ teammates) prepared three tips for brand’s that want to activate during Pride. Stay tuned for more tips later this month! ✔️Equity Remains Front and Center. Brands that want to activate for Pride month should be prepared to acknowledge their own health insurance, gender-affirming care, and parental leave offerings. Employees are a brand’s best advocate, and internal support systems should be designed to support and empower a diverse set of employees.  ✔️Put That Money Where Your Mouth Is. If your brand is eager to capitalize on Pride, first consider supporting organizations that are advocating for and protecting the community’s essential rights, safety, and belonging — both locally and nationally. Rainbows and pride-themed products are a well-intended gesture, but ultimately, brand actions (and donations) can directly empower the LGBTQIA+ community. ✔️ It’s SO Much More Than June. Pride is an awesome month to step up, but it isn’t the only time to recognize and celebrate the LGBTQIA+ community. Trans Day of Visibility is in March. Portland hosts its Pride parade in July. National Coming Out Day is in October. Brands should think outside the box and consider what activism and outreach campaigns look like throughout the year.

❓ What is rainbow washing? In many American localities (and digital media), Pride Month is an explosively colorful time of the year. Hosts of Pride flags and rainbow decor seem to appear overnight in preparation for June 1. Businesses are also quick to demonstrate their support for the holiday. Everything from shampoo to tennis shoes gets a month-long repackaging in Pride flag paraphernalia. An outside observer may initially be moved by these outward displays of solidarity with the LGBTQIA+ community. However, a closer inspection reveals something different. For many organizations, the rainbow packaging is simply a veneer of support used to sidestep responsibility for fostering LGBTQIA+ inclusion. This “rainbow washing” allows businesses to say they value inclusion without having to address the systemic barriers that stand in the way of that inclusion. In its mildest form, rainbow washing is a marketing ploy that appropriates Pride imagery to sell products without providing tangible support for LGBTQIA+ individuals. In worse manifestations, businesses may even sell Pride merchandise while actively supporting anti-LGBTQIA+ organizations. How to avoid rainbow washing: 1. Go beyond meaningless token gestures 2. Donate to and volunteer with pro-LGBTQIA+ causes 3. Elevate LGBTQIA+ voices 4. Champion a culture of inclusion and belonging 5. Acknowledge LGBTQIA+ history (the good and the bad) You can read the full article at this link (paywall): https://lnkd.in/eAMyMSSg.

Wednesday #Wins Meet We Are Here Coffee - queer owned roastery based in a little seaside town in Kent called, Margate Win 🏆: Their founder Em Herriott will be at Manchester Coffee Festival on 19th November on a panel discussing ‘Community: Why safe spaces are a vital part of events, education and opportunities?’ Like this post if you think coffee needs to be a little more fun too and more friendly. We Are Here Coffee set out on creating just 4 coffees that work amazingly with the ways that coffee is brewed and enjoyed aka THIS ONE, THAT ONE, THE OTHER ONE and DECAF. We Are Here Coffee used words which they hope all coffee lovers will understand on the bags, helping identify what they might like most and take a little guesswork out / pressure off getting it right. Each bag donates to charity and depending on the design – neon, queer, sexy or festive – will decide where it goes (Missing People, Gendered Intelligence, Terrence Higgins Trust or Shelter). Website: www.weareherecoffee.com Find on instagram: @weareherecoffee #share this post & tag a business who could benefit from joining a community of people who celebrate each others wins, provide solutions, support each other through adversity, and most importantly people who resonate with you. #biowned #lgbtbusiness #queerfriendly Google Meta WeWork Hoxton Ventures TikTok #yahoobusiness #supplier #diversity #ecobusiness #enviromentalimpact #esg

🌟 We're proud to be a company that gives back! 🤝✨ Join us in making a positive impact on the world. #GivingBack #MakingADifference #SocialResponsibility 🌍 Together, we can create a better future for all. With every purchase you make, a portion goes towards supporting causes that matter. #ShopWithPurpose #SupportingCauses #CreatingChange 💙 We believe in the power of giving. That's why we donate a percentage of our profits to organizations working tirelessly to improve lives. Join us in spreading kindness and making a difference. #PowerOfGiving #SpreadKindness #MakeADifference 🙌🏼 Join our mission to make the world a better place! By choosing our products, you're not only getting high-quality items, but you're also contributing to meaningful initiatives. #MissionToMakeADifference #ChooseWithPurpose #BetterWorld 🌱 Sustainability is at the heart of everything we do. From eco-friendly packaging to supporting environmental projects, we're committed to preserving our planet for future generations. #SustainableLiving #PreservingOurPlanet #EnvironmentallyFriendly 🤲🏽 We're dedicated to giving back to our community. Through partnerships with local organizations, we're able to support those in need and create positive change right where we live. #CommunitySupport #CreatingChangeLocally #TogetherWeCan 🌈 Every purchase you make helps us support diversity and inclusion initiatives. We believe in a world where everyone feels valued and accepted. Join us in promoting equality and celebrating differences. #DiversityAndInclusion #EqualityMatters #AcceptanceForAll 🤝 We're grateful for the opportunity to give back. Thank you for being a part of our journey and helping us make a positive impact in the world. Together, we can achieve great things! #GratefulForSupport #MakingADifferenceTogether #PositiveImpact #clearvoipsolutions

It's 2024. Is your brand socially responsible? Consumers want brands to be socially responsible — in fact, 45% of people think that brands need to do more to advocate for social justice issues. Those brands that do fight social issues have a far easier time connecting with their prospects and customers too (especially with Millenials & Gen Z folks). Just some of the brands that have nailed it include: Stand4 Socks - With each pair you buy, they donate a specially made pair of thick, durable socks to the homeless. kate spade new york - Doing a lot for women's mental health. Pledging millions towards global women’s empowerment and mental health resources. Ben & Jerry's - As early as 1987, they developed social justice-themed ice cream flavors to lobby for change and raise money for global warming, LGBTQ+ rights, and criminal injustice—to name just a few causes. Mable - For every toothbrush Mable sells, the company donates a toothbrush to a child in the U.S. and teaches schools about personal hygiene and sustainability. Birdy Grey - The company makes it easy for customers to mail their dresses back to be donated to The Princess Project which provides free prom dresses to high school students who otherwise couldn’t afford them.  It's incredible to see, and I'm personally more likely to buy products from a brand that is socially responsible and bettering our world. What are some other brands bringing good to the world? 🌎 #brands #retail #sociallyresponsible

#nationalInclusionWeek As part of the initiatives this week at OSB Group I was asked to be a guest speaker and deliver a webinar on ally-ship. OSB Group care strongly about giving something back to communities and helping them prosper. One way to give back to communities is by creating allies. Allies support people from underrepresented and marginalised groups. If this starts in the workplace it can create social change and impact, employees teach ally-ship to their families, neighbours, friends and communities. There are many reasons to be an ally, including personal growth and development, challenging your biais and creating equality. For organisations it creates an inclusive workplace where everyone can bring their authentic self to work and feel a sense of belonging. 61% of employees do not bring to work at least one part of their identity, leaving it at the office doors. Yet the most productive teams are diverse and inclusive ones. It was a great session, hosted by the incredible Alexia Tsalkitzoglou and given the theme this year for National Inclusion Week is take action, we finished with actions for everyone to take away. My action is to give a donation from the profits to a LGBTQIA+ charity local to the OSB head office. #allyship #ally #inclusion #diversity

Have you seen a plethora of companies posting pride posts, even though they don't seem to do anything to support the LGBTQIA+ community? Or do they seem to be promoting LGBTQIA+ inclusion for superficial reasons? That is pinkwashing. 📖 Pinkwashing (sometimes known as rainbow washing) commonly refers to an attempt by organisations to use their purported support for the LGBTQIA+ community to drive profits, or to distract from a separate agenda. ⁉️ But if they are amplifying Pride, what's the problem? If a company's support of the LGBTQIA+ community only goes as far as its marketing, the likelihood is that the support that they are showing will not be of any real benefit. In some cases, it can even be the opposite, with these companies presenting themselves as LGBTQIA+ inclusive, while taking actions that negatively affect the lives of the queer community. ⁉️ So how can we avoid it? The answer is simple. Take real action. 💪🏽 - Create ERGs - Ensure your policies are LGBTQIA+ inclusive - Fundraise for or partner with LGBTQIA+ charities #pride #pinkwashing

🏳️🌈 It’s Pride Month! 🏳️🌈 Which means brands are adding rainbows and LGBTQIA+ flags to their branding. Should your brand do this too? Yes and no! It depends why you’re doing it. Successful brands are authentic and honest. ❌ Virtue signalling by adding a rainbow to your branding but doing nothing to support or celebrate LGBTQIA+ people is only going to damage your brand. ❌ It just looks fake and insincere! So… not just because you think it’s ‘in’ like Laszlo from What We Do In the Shadows! On the other hand, if you support people under the LGBTQIA+ umbrella by doing things like: 🌟 calling out discrimination all year around, 🌟 standing your ground if you face a backlash against Pride style branding, 🌟 show your allyship by creating a space for LGBTQIA+ voices, 🌟 ensuring there are equal opportunities in your organisation with solid business practices, 🌟 donating to reputable charities, you could highlight this by adding a rainbow to your branding this month. 🏳️🌈 Raising awareness and showing support, through rainbow branding, is a good thing if it is genuine and backed up with positive action. 🏳️🌈 💬 Are you an ally or LGBTQIA+ yourself? How do you feel about Pride branding? Let us know in the comments below. #pridemonth #pride #branding #strategy #CEO #director #management #founder

🌟 New Blog Alert! 🌟 Discover the power of giving back in our latest post, "Engagement and Impact: The Role of Volunteerism in the Lives of Black Women Over 50." Explore how volunteering shapes lives, fosters connections, and creates lasting change. Don't miss out on this inspiring read! #Volunteerism #BlackWomen #Inspiration #CommunityImpact #CombatLoneliness, #BlackWomenVolunteer #VolunteeringWhileBlack 👇 Click image below to access the article!