HockeyStack’s Post

What does it take to close the deal in B2B SaaS? We know that the buyer's journey is not linear, and the process can be complex, so we decided to look into it. We found that, on average, it takes 723 LinkedIn Ads Impressions before the account even visits the website. From there, it takes 54 touchpoints before they become the Lead. What's interesting is that for deals with ACV of over $100,000, the number of impressions needed to get to the website for the first time increases to 950. We published a report where we analyzed over 1.5 million contacts from more than 50 B2B SaaS companies - link in the comments.

I see B2B SaaS companies making this strategic mistake all the time time. More content, more ads, more budget at the top of the funnel, with <1% conversion rates to demos and trials. ❌ You don't need to get bigger in order to be better ✅ You need to be better in order to get bigger

Investment Vs ROI on best practices in Sales and Marketing for B2B SaaS. Check our new blog post: https://lnkd.in/gy9s-8QP If you want to learn in detail about these practices, the best execution and results please subscribe to our free Newsletter: https://lnkd.in/gsWccsGJ

An important step in a B2B SaaS buyer's journey is to compare similar solutions before deciding on the one that best solves their pain points. Review sites like Capterra and G2 are great for this, but you need to tell your side of the story too. Even if you haven't created competitor comparison pages, more than likely, your competitors have — and are therefore controlling the narrative for prospects about how your products match up. *Chances are they aren't saying you're the better option* Creating 'competitor comparison' pages on your website allows you to have more control over the conversation about how your SaaS stacks up vs. your top competitor(s). For best-in-class tips and tricks on creating competitor comparison pages, check out our blog post here >> https://lnkd.in/gZewQKap

Best practices in B2B SaaS sales and marketing are the talk of the town. I've taken one step ahead while trying to compare the investment vs. ROI on these practices. I would love to know your biggest deal and what channel you made it through in how much time. P.S. Mine, as I've mentioned in the comments below :) #webinars #entrepreneurship #salesandmarketing #b2bsales

Why do most B2B SaaS homepages underperform? ↘ It's often due to a lack of clarity caused by missing content sections or too much vague content added without any intuitive order. This leaves your best-fit customers confused, and instead of converting, they scroll for a bit and then bounce. ✅ To ensure that all value is explained upfront, your homepage needs to cover the bare minimum of content sections. This is an extension of my B2B SaaS Homepage MVP Model ↘ You can see it here: https://lnkd.in/dqwMwBPG Combined with the main goals of a B2B SaaS homepage ↘ You can see the post about it here: https://lnkd.in/geef43Eq ✅ The goal is to check how EACH section, if missing, will cause confusion and affect conversions on the homepage. Check it out and test it on your homepage. 👉 If you need help figuring out what is missing or need improvement, feel free to DM me. I'd gladly help! 🙌

This is the LAST B2B homepage guide you’ll ever need! 10+ yrs of SaaS experience crammed into this post. Grab it now ↴ Let’s face it, most B2B home-pages are full of fluff and don't convert. A good homepage has: ✅ A good structure that convinces your ICP to signup ✅ Quality content that’s speaking to the ICP’s problems That’s why me & Aleksandar Radosevic studied countless no. of B2B Landing Pages & came up with the Mega B2B SaaS Homepage Blueprint 📄 This Blueprint not only gives you step by step optimisation strategies But also: → Divides the page into 3 zones: Attention, Engagement & Capture → EXACT things to include in your Header & Footer → Where to place your CTAs & how many CTAs to add → Formulas for an impactful testimonial → Conveying your product capabilities & Hero features & so much more! 😍 Yes, it covers every single inch of a high converting B2B SaaS Landing page 🤌 Just zoom in the image and go through it. 🙌 Tell me, are you now confident to create an impactful SaaS landing page? If yes, I want you to repost this ♻️ If you like this post: - Save it for future reference - Follow Aleksandar Radosevic & Me for more of these - Comment "Homepage” to get a 4K image of this blueprint

Did you know that November was the best month for generating the pipeline in 2023, where 13.5% of the yearly pipeline was generated? On the other hand, December was the worst month for pipeline generation for B2B SaaS (4.7%). Want to learn more? Check out our HockeyStack Recap 2023 - Saas Marketing & Revenue Benchmarks. Link to the full report below 👇🏻

Absolutely fascinating insights from HockeyStack, Marin Perez! Thanks for sharing your insight. The statistic about 15.47 content visits until closed-won is particularly eye-opening. It reinforces the critical role of content in driving B2B sales cycles. You might find 15.47 to be a daunting number, especially if your marketing team tends to focus solely on traditional formats like blog posts and eBooks. However, there are numerous avenues to engage with buyers, from short videos and webinars to social media posts and interactive infographics. 📹 In fact, in our survey earlier this year, we discovered that only 27 percent of buyers found written content helpful when compared to other formats. That's a significant insight that emphasizes the need for marketers to adapt and diversify their approach. 🤯 Investing in robust content strategies undoubtedly enhances engagement. However, it's essential to prioritize quality over quantity to effectively drive demand. The findings also underscore the importance of aligning content with buyers' journeys, ensuring accessibility across varied formats and minimizing gating to facilitate smoother interactions. For more insights, check out the rest of the survey at the link in the comments below! 📊 #contentmarketing #b2bsales #marketing #video

Welcome to another B2B SaaS episode🎊🎉 Today, we are going to learn how personalized CTAs can help your B2B SaaS business to improve click-through and conversion rates. In a recent HubSpot study, they found that personalized CTAs perform 202% better than basic ones. And you just don't need to get 20+ years of marketing domain to understand this. I, too, seldom open mails that do not call me by my name “Sandhya” and simply as, “Dear user”, “Dear friend”, etc. And of course, when it comes to CTAs and emails, you're basically trying to communicate with your audience. You want to resonate with them. So, how can you expect someone to resonate with you without pouring some extra effort in? #SaaSygirl