Hudson Gate Partners’ Post

Marketing versus PR: Is one better than the other? It is key to understand the difference between #marketing and #PR so you can determine if your #business objectives require investment in both services, or if to begin with, you just want to focus on getting one right first. Make sure you really understand the differences. https://loom.ly/nzVlnHY #smallbusiness #startup #growth #sales #reputation #media #SMB

Good messaging is not simply about having good copywriters on hand. Having a robust, integrated strategy is crucial to connecting with your audience and understanding who they are and what they want. For every event, you should have a documented messaging strategy that outlines who your audience is, what their challenges/opportunities and jobs to be done are, and defines your event’s USPs and benefits. Team MPG can help you develop a messaging strategy for impactful marketing communications that engage and convert. Get in touch: https://bit.ly/47kEw80 #b2bmarketing #messaging #copywriting

In an age where communication is driven by content, being a creator empowers PR to humanize brands, navigate the digital landscape effectively, and cultivate trust amidst an information-rich environment. It's the art of shaping perceptions and building relationships, one piece of content at a time. For more information visit: www.mediacorridors.com #MediaCorridors #SEO #publicrelationsagency #PR #innovation #future #digital #brand #publicrelations #business #seostrategy #relationships #professionals #connections #tech #communication #building #success #startupstrategies

In the world of #b2btech , where every dollar counts and resources are precious, teams often find themselves at a crossroads: do they channel efforts into #PR or #contentmarketing? In today's incredibly noisy and competitive markets, opting for one at the expense of the other is a strategy destined for mediocrity. PR is your enterprise’s race car, designed to navigate the complex and fast-paced digital highways. Content Marketing is the powerful engine within, fueled by compelling and insightful narratives. Without PR, your content is like a high-performance engine without a car – it might be powerful, but it's not going very far. I've seen many teams treat this as a binary choice. But by thinking this way, they significantly limit their visibility and potential. The fusion of PR and Content Marketing isn't just a tactic -- it's a strategy that demands to be seen. 🚀

Startups often start investing in marketing even before the release to boost sales in advance. The question of when to start PR is more complicated and requires more understanding of what to broadcast to your audience. https://lnkd.in/ei69GZjs #startup #pr #publicrelations

Content syndication is like having your own army of messengers spreading your brand message far and wide. It's the secret sauce to amplifying your content reach and driving qualified leads straight to your doorstep. Imagine this: You craft a killer blog post or whitepaper that's packed with valuable insights and industry expertise. But what good is it if it's just sitting on your website gathering digital dust? That's where content syndication swoops in to save the day! By syndicating your content across various platforms, you're casting a wider net and reaching audiences you might not have otherwise reached. It's like extending an invitation to a party and watching the RSVPs flood in! From industry-specific publications to niche blogs and social media channels, the possibilities are endless. And here's the cherry on top: not only does content syndication boost brand visibility, but it also positions you as a thought leader in your field. So, Marketing Directors, are you ready to take your content game to the next level with syndication? Share your thoughts and experiences in the comments below! Let's spark some insightful conversations. #Marketing #B2B #ContentSyndication #ThoughtLeadership

Hiring a marketing agency doesn't have to mean handing over complete control of your brand. Yes, we have clients who ask us to look after all of their social media, PR, blogs, strategy etc, but we also work with many clients who prefer to retain certain aspects in-house. You're hiring us because we have a particular skill set that you need - maybe it's that we have experience with that new social platform that's so 'down with the kids' you can't even remember its name, or maybe because the idea of writing a press release and then securing coverage for it is terrifying. It may be just that you have no idea where to even start with marketing because everyone is so flat out all the time. Let us help! We can help you define your goals and strategy, look after as much or as little of the implementation of that strategy as you'd like us to, and always report on how well your content is performing, so we can measure it against your goals. Why not get in touch to see how we can help your business shine through the rest? #PeachyDigital #Marketing #MarketingStrategy #MarketingSupport

If you want successful content, there’s one role you need: Our team calls it the Content Champion. - This person doesn’t have to be a subject matter expert. - They don’t have to be an executive. - They don’t even have to be in marketing or comms. Their credentials are far less important than what they do. - Ensure the right people show up for scheduled content calls - Get buy-in from team members for SME interviews - Transfer data - brand guidelines, white papers, raw video files, marketing materials, etc. - Coordinate sending photos from last night’s event for today’s social post - Push through the approval process, no matter how many times they have to follow up The key is that the Content Champion is empowered to make decisions. And when they ask for something from your team, there’s an agreement that your team will get it done. No matter how closely we partner with our clients (and we do), we need that in-house advocate to quarterback and coordinate for us. A good Content Champion is a content marketer’s best friend. 😊 P.S. Who do you think is the Content Champion in your company?

My role as a SMM/Content Creator is hard to justify the investment on. Or at least, that's what I thought. Until I started working for James Mulvey and Reza Khadjavi at Motion (Creative Analytics). They understand what I do. And why it's valuable to them. They also encourage me to be as creative as I want to be. Life's too short to work for people who need you to constantly be proving your worth/value to the company's bottom line. I'm not in sales. I shouldn't have a quota of deals I helped close. Find company leaders that don't need every activity you're working on to be perfectly attributed to pipeline. Find company leaders who value and invest in brand. My leaders want me to build awareness for Motion (Creative Analytics). And they let me do it with minimal interference and maximum support. They see a peacock and they're like "go be a peacock." We don't need you to be a carrier pigeon -- that's not why we hired you. They keep telling me I don't have to prove the ROI of my funny content. And holy hell is that refreshing. It takes the pressure off and allows me to be creative as hell. I've only done 3 organic videos for them and it's already accumulated 100k impressions for the brand. That's what happens when you let creatives be creative.

🔥 Exciting Opportunity Alert on the Bandwidth Inc. Brand Team 🔥 If you identify with below...APPLY NOW: https://lnkd.in/g6CB_yzq You're someone with big goals, and you are energized by speedy change. With an all-star team backing you, you're ready to push boundaries and take calculated risks that propel the business forward. You're a writer at heart, but the allure of orchestrating integrated campaigns is too exciting to ignore. You want to see your content take flight and make an impact while you conduct the “BAND” like a pro. You thrive and identify as a Swiss army knife/unicorn marketer who never likes being put in a box. #marketingunicorns #wearebandwidth