Impiricus’ Post

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New whitepaper..... When reviewing your marketing tactics, does the activity seem more multichannel than omnichannel? According to many HCPs, that is the case with many pharma brands. Why? Perhaps it is because many brand initiatives are focused on a select number of publications, websites, and closed "doctor-only" social media apps. HCPs operate outside these ecosystems. When they need your valuable resources, you want to be there for them. When HCPs need fingertip access to your message and support, we help you be present where and when they need you most. #omnichannel #pharmamarketing #hcpengagement #impiricus

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