Indian Broadcasting World’s Post

Introducing KPI 3: The number of new customers returning within 60 days of their initial purchase. This powerful metric isn't just a number; it's a direct contributor to elevating your Lifetime Value, ensuring sustained business growth. 🔄📈 #LTV #lifetimevalue #KPI #customerretention #digitalmarketing #Retentionrate #businessmetrics

“Forget the “unforgettable” experience; the effortless one wins every time […] With access to rich data and established trust with their customer base, CSPs have a distinct advantage, giving them deep insights into consumer behavior and preferences to fuel innovation.” In this Cablefax article, CSG EVP and Chief Experience Officer Liz Bauer discusses why CSPs need pace, personalization and streamlined processes to make subscription management, bill payment and troubleshooting so effortless it’s almost forgettable! Get her insights on how CSPs can: ⚖️Enable choice with unbundling 🙌 Simplify pricing and billing 🥰Prioritize the effortless 📊 Data-driven decisions In Liz's article, read more about how CSPs can reimagine their customer journey by focusing on their customers rather than services 👇 #Billing #Cable #CustomerExperience #CX #CustomerJourney #Telecommunication

“Qurate also started to add new customers in the third and fourth quarter 2023, after experiencing a steady drop over the past several years. The fourth quarter saw a 21% increase in new customers. QVC/HSN boasts some 8.1 million active customers with a mix of about half steady customers, one-fourth reactivated past customers, and one-fourth new customers.” “Building customer loyalty pays off for the company. Existing customers account for roughly 31 items purchased and $1.6K in annual spend and generate 90% of QVC/HSN’s $7 billion in revenues.” “QVC’s best customers, roughly 20% of its base who purchase at least 20 times per year, generate some three-fourths of revenues, purchasing on average 76 items in the year. The best customers’ spending increased on average 9% to $3,900.” - Pamela Danziger

As a marketer, what would you pay for a customer if you could buy them from a supermarket shelf? Understanding Customer Lifetime Value (LTV) is at the heart of the work we do with our clients. It is more than just another metric, it tells you so much about the customers you are acquiring and how well your proposition fits with their needs. David Kirby sets out the fundamentals of calculating (LTV) and how you can adopt in your business to set your Go-To-Market (GTM) strategy, measure marketing ROI and understand the longer-term impact of business changes. >> Read more: https://lnkd.in/g6Kzg59K #valuecreation #privateequity #ltv #growth #marketing

Lifetime Value (LTV) is a favourite topic of mine, and a conversation yesterday reminded me that there are a few different approaches out there. I’ve set out how we define LTV and why it is so important in the work we do with our clients. Follow Coppett Hill Growth Advisory for more. #valuecreation #privateequity #marketing #strategy #growth

New Circana data reveals that while overall TV sales are stagnant, ultra-large TV purchases are surging! 📺📈 Price sensitivity remains high, with many choosing budget-friendly brands. Sales growth in 75” and larger TVs has been driven by deep discounts since mid-2023. Moving away from price-driven strategies will be essential for continued growth as cost compression slows.

Don't get stuck in the "always on sale" Trap: 😬 I've seen brands miss out on millions by prioritizing low-margin products, big discounts, and free shipping. Focus on products that drive higher LTV. Analyze first product LTV, push high-LTV items via all channels, and optimize your direct mail with top-performing products. #LTV #EcommerceTips

Interesting take below by Comcast re: rewarding guests based on time spent with the brand. It could be a great way to reward longtime customers & discourage discount shopping with competitors but I'd imagine it might also take deeper incentives and a bit of time to measure the true impact. "...The rewards program has four different loyalty tiers based on the amount of time customers have been with Xfinity. The rewards range from printable activity packs to streaming discounts and even large sweepstakes." #loyaltyprograms #loyaltymarketing #rewards #marketing #customerengagement #customerloyalty

🔥 BIG CLIENT WIN 🔥 Service Provided: Retention Marekting Welcome Series Optimization... First 7 months 2023 - $45,018.03 Total revenue from 7 months Last 2.5 months 2023 - $76,837.42 Total revenue from 2.5 months A 2X revenue increase in 1/3rd the time. #clientwin #clientsuccess #retentionmarketing #ltv #marektingagency

Cross-selling increases the lifetime value of a customer (LTV) by 14%. Yet 70% of “cross-buying” are NOT profitable Adopt these 5 strategies to take your cross-selling to the next level💡 #productledgrowth #productexperienceledgrowth #crosssell #upsell #gotomarketstrategy #userexperiencedesign #usercentereddesign #productgrowth #pricingstrategy