Indian Broadcasting World’s Post

"Six of One, Half Dozen of the Other" Warner Bros. Touts Streaming Profit Amid Company-Wide Loss—Warner Bros.’ Max is profitable for the first time, beating rivals Disney Plus and Paramount Plus to that coveted declaration. But that wasn’t enough to save Warner Bros. Discovery from a worse-than-expected loss. The Hollywood strikes, declining ad revenues, a weaker economy, and a lack of hits following last year’s Barbie movie were to blame. While Max may be broken out on Warner Bros. Discovery’s balance sheet, it’s impossible to separate the fate of streaming from other parts of the media ecosystem: content costs and traditional pay-TV revenues. On paper, Max makes money, but the reality is, not enough to cover the losses on the other side of the business as pay-TV declines. This remains not only a problem, and the very problem that the existence of Max was supposed to fix. Corp.FreeCast.Com new launch soon. #nextgenstreaming #nomoreappdiving #streamingwars https://lnkd.in/eKJzSTD9

✅🖥️ LA Business Journal (8/21): “The new ad-supported plans start at £4.99/€5.99 a month in Europe and $7.99 a month in Canada. Existing subscribers in applicable markets will remain in the Premium tier with No Ads when their subscription price increases in December, unless they opt to switch into one of the new lower-priced plans, Disney said. For U.S. customers the price changes go into effect Oct. 12. Disney+ without ads goes up by 27% to $13.99 a month and ad-free Hulu increases by 20% to $17.99 per month. ESPN+ with ads gets a 10% price hike to $10.99 a month. A new bundle of ad-free Disney+ and Hulu will be available on Sept. 6 for a cost of $19.99. Ad-supported Disney+ and Hulu prices remain unchanged at $7.99 for each service. The bundled version of both together with ads also remains unchanged at $9.99. “ ⬇️ #streamingtv #ctvadvertising

TIV: #211 - Disney Close to HotStar Sale, Paramount+ Premium Rollout, JPEG-LS Register at https://lnkd.in/g36yNfSS to recieve stories like this each day.  #TodayInVideo #adtech #ctv #videotech #streaming #ott #streamingvideo #ottvideo #disney #paramount+  

Streaming services like Hulu, Peacock, and HBO Max are now introducing "pause ads" - a new form of advertisement that appears a few seconds after a viewer pauses the programming. This seemingly small innovation in advertisement opportunities continues to evolve with the times in a quest for ourt attention. What do you think about this new form of advertising? Will Netflix follow as a trade off for "cheaper" account tiers? Before you know it we will have locally relevant OOH commercials showing on our screens every time we pause a program. Let's see when the first DSP's starts to offer this. #advertisement #ads #streamingwars #entertainment #dsp #programmatic https://lnkd.in/e5nf97jp

Expand Your Advertising Reach with Google DV360 & Disney. ✔ Google Display & Video 360 (DV360) now integrates with Disney's robust advertising platform, DRAX. ✔ Access Disney's vast audience across Disney+, Hulu, YouTube, and other premium properties. ✔ Enhance campaign effectiveness, boost brand visibility, and drive results. Learn more about this powerful partnership today! #advertising #Google #Disney #DV360 #reach #streaming

5 minute read, great article from Jennifer King @ Insider Intelligence eMarketer around the shifts in the video advertising landscape in 2024. The majority of Peacock, Paramount+, and Hulu viewers watch ad-supported plans, according to our forecast. https://lnkd.in/gfMgcWPs #videoadvertising #videoads #streamingmedia #streamingtv #connectedtv #ctv #ctvadvertising #brandawareness #ott Hulu Paramount+Peacock #performancemarketing Keynes Digital

Disney+ & Hulu Prices Up! Disney+ now at $13.99/month, while Hulu's ad-free plan hits $17.99/month. Seems like they're all about that top-notch content! What's your take on this? Will their content keep us hooked and happy? Share your thoughts below! https://lnkd.in/dUzFKyN7 #pricingstrategy #pricestrategy #pricing #businessgrowth #sales #salessuccess

Looking for data behind streaming platforms is difficult at best. Recently we were trying to show the value of OTT/CTV to one of our clients, and they had a very legit question- not total subscribers, but subscribers for certain movies, certain shows etc.  We were talking about Good Burger 2 and neither of us knew it came out because we aren’t subscribers of Paramount +, (I’m a millennial I should have been targeted!). I scoured google, and all I could find was that it had 50% higher viewership than their previous #1 aired movie, but no specific data.  Marketers expect to see data. Streaming companies expect to see ad revenue. Advertisers need to justify their ad spend with data. Clients don’t have large long-term budgets anymore. Consumers are frustrated with the lack of quality ads.  I have heard the streaming platforms are coming together to implement a quasi tracking system that is governed and monitored by themselves. This isn’t the greatest idea given the distrust clients have with advertising. My hope is that a Nielsen type of company or at bare minimum a 3rd party with no bias will handle the reporting. Until This happens, what is the reason that streaming platforms do not divulge viewership numbers per show/movie etc? #ctv #ott #advertising #marketing #mediastrategy #streamingplatforms 

Disney is raising prices on almost all of its streaming services as it looks to accelerate its path to streaming profitability. Disney+ with no ads is jumping to $13.99 per month. Hulu with no ads will be $17.99 per Month. If you want both without ads, Disney is offering a new bundle for $19.99 per month. All the details and an explanation of why this is happening here: #disney #streaming #cnbc #disneyplus #hulu

Great article. NYT's interviewed almost a dozen of advertising's top moguls about the state of the streaming industry. It's a tale of two cities. Legacy media companies struggle to adapt to a landscape that has been reshaped dramatically by younger, scrappier and unrelenting tech companies . This past year's quick hits below. ✴︎ Warner Bros is paying down a $43 billion debt ✴︎ Disney laid off thousands of workers and pushed out its chief executive ✴︎ The stocks of legacy media companies are a fraction of former highs ✴︎ Paramount lost $1.6B in streaming last year ✴︎ Comcast lost $2.7 billion on its Peacock streaming service ✴︎ Disney lost $2.6B 📈 Meanwhile, Netflix and Amazon stock prices are a record highs and their average revenue per customer dwarfs that of the Hollywood era legacy media companies. ⛳︎ Every major player has turned to live sports licensing deals to attract viewers. Sports is the only future-proof content that exists. All players have turned to ad-supported tiers to stay competitive, but the headwinds of running a scaled media company, including a 4-7% churn rate (subscriber loss), will lead to more consolidation. Consumers can only juggle so many streaming services.