👀Did you know? We work with 500 brands globally and our longest client relationship spans 23 years. Our 12 year partnership with Stanley Black and Decker has evolved from print management, and now touches creative production, retail design, and more. Watch their Global Creative Operations Manager, Jennie Bell talk to our North American CEO Harris Atkins about utilizing our capabilities to flex their capacity.
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How should an industrial company approach a rebrand? Because it needs to be about more than a new logo and color scheme, says Melissa Geertz, Director of Marketing at Gray Solutions. In this short clip, she talks about how they viewed their recent rebrand as an opportunity to realign with the buyer journey. Because these days, buyers are doing their research before they’ve even reached out to you, so your story has to be on point. 🎧 Find Episode 175 of Manufacturing Happy Hour out NOW on the website! #manufacturing #companyrebrand #industrialmarketing
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In today’s competitive business landscape, making a solid first impression is essential to attract customers and stand out. Your storefront is the face of your business, and its appearance can significantly impact how people perceive you. From foot traffic to overall brand perception, it can be essential in shaping people’s behavior around your brand! If you’re looking to revitalize your business front and create a lasting impact on potential customers, consider the allure of eye-catching aluminum storefronts. Let’s look at some of the benefits of aluminum storefronts and how they can elevate your brand presence: https://lnkd.in/ea_TFV3v
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Commercial Sales Manager @ Neenah | Sustainable Solutions | Paper + Packaging | Brand Communications
It's sad to me that cursive isn't taught anymore. Interestingly enough, my kids watch me write in cursive & then show me how "they know how to write their names in cursive". They think it's cool! I'm curious ... do any of your ever write in cursive? #cursive #handwriting #handwritten
Now that cursive is no longer the norm, we can see it fading away from making an appearance in everyday life. Just this week, Fast Company reported that clothing chain Eddie Bauer changed its logo, moving away from its cursive script and opting for a bold sans-serif mark, citing that the kids don’t read cursive these days. The month before, Johnson & Johnson also revealed their #brandrefresh, moving away from the handwritten founder's signature for something more "modern." My immediate reaction, at least for Johnson & Johnson, was that the move made the brand feel less human, which may not be the best look for someone dealing in medical goods. Eddie Bauer, however, I thought disappeared from malls across America after they went bankrupt in 2009—shows what I know. What I can say is that both #redesigns point to the notion that brand equity might not matter as much as we think anymore, particularly when it comes to chasing down younger consumers. Eddie Bauer has had the same look for the last 59 years. Johnson & Johnson? 137 years. #Logos were already well on their way to being flattened on the whole—as it turns out, all that designer ironing was also straightening out (and breaking apart) all of those letters. Read and see more on The Dieline! https://lnkd.in/gkm-Bj6v
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Color consistency is not only important for brand recognition but a digitalised Color Management Workflow for packaging can also help you achieve your sustainability goals! Join this free webinar and hear from our experts!
📲 "Bringing Brand Color and Artwork to Life Across a Global Packaging Supply Chain" Webinar goes live, Join us at 15:00 CET/14:00 GMT on the 18th of June What will you learn? Color management is crucial for brand consistency and product attractiveness. Join our webinar to learn about brand color from selection to shelf, along with artwork workflow management. We'll cover color reproduction, design consistency, and global collaboration to ensure harmony across packaging. Also, discover how to incorporate eco-friendly practices to reduce waste and environmental impact. Where? - https://lnkd.in/d9mtKvSF
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📲 "Bringing Brand Color and Artwork to Life Across a Global Packaging Supply Chain" Webinar goes live, Join us at 15:00 CET/14:00 GMT next Tuesday on the 18th of June. What will you learn? Color management is crucial for brand consistency and product attractiveness. Join our webinar to learn about brand color from selection to shelf, along with artwork workflow management. We'll cover color reproduction, design consistency, and global collaboration to ensure harmony across packaging. Also, discover how to incorporate eco-friendly practices to reduce waste and environmental impact. Where? - https://lnkd.in/d9mtKvSF
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Case Study 💡 WHAT INSPIRED YOUR PROJECT? 'As a new brand with deep roots in African culture, the brand wanted to launch a set of accessories made available to purchase online as well as in retailers such as Flannels.' 🌍 Read more about how we brought this concept to reality for this new brand 🤝
Case Study: Afro Comb | Great Central Plastics
greatcentralplastics.com
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Q3 2023 #SIGNAGE, #DISPLAY & #PRINT SERVICES M&A TRANSACTION RECAP: Buyer interest in the Signage, Display and Print Services vertical remains strong, though valuations are down from the peak in 2021. Companies that have historically raised prices to offset declining volumes are experiencing push-back from the market, causing several processes to “pump the brakes” in search of premium valuations. Labor shortages and volatile substrate / raw-material pricing remain a challenge industry-wide. We expect 2024 transaction volumes to rebound as performance normalizes and owners become accustomed to a new normal in valuation. See the latest in M&A transactions in this Q3 2023 M&A Transaction Recap, https://bit.ly/3LrK33i #MandA #CapitalRaising
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Transparency First Always. Vikas@signagetimes.in +91 93159 28977 #trasnsparencyfirst #signagetimes www.signagetimes.in
Glass Branding Oneway Vision Transparency First Always. deepak.s@signagetimes.in +91 85878 08739 #trasnsparencyfirst
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Can I use 3D garments in my digital showroom? 👗 Yes, you can and you should! ✔ 3D assets can be a great help to the wholesale sales team. Directly from design to sales appointments, digital content streamlines your internal communications, always being on time and updated on the Stitch Showroom. No more lost sales due to delayed physical samples. The Stitch Showroom is the perfect stage for your brand 3D assets to shine! 💫 Learn more on our blog. 📖 Link in the comments. ⚡
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