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Feeling overwhelmed by 2024's marketing trends? Relax! Our latest blog breaks down the essentials: AI, personalisation, cookieless strategies, and more. Plus, actionable tips for every marketer! Let's rock this! #marketingtrends #digitalmarketing

Are you struggling to master #omnichannel marketing? Is the sheer scale of the data available on each platform making it harder to understand where to place your #marketing spend. We put Andy to the test to drive our marketing campaigns by running it side by side against an identical campaign only making changes recommended by Andy. The results: 56.35% Increase in #Clicks 80.81% Increase in #Impressions 51.14% Reduction in #CPC 37.50% Increase in #Conversions This shows the potential of #AI to leverage vasts amounts of data to find hidden opportunities and surface them in easy to an easy to understand format, explaining what each mean, and providing recommendations on what to do next. If you want to find out book some time and let's chat: https://lnkd.in/eYD7eKsj Not even sure what omnichannel marketing is, check out our article below: https://lnkd.in/ek4hKqpH

Our newest partner Ground Control Data is showing #apac #marketers how our #GenAI #attribution tool fills gaps with #mmm & #mta for #omnichannel #media #optimization at #scale Philip Zohrab can show YOU how https://bit.ly/3sfskFZ

Hyper-Personalization: The Future of Digital Marketing Hyper-Personalization: Tailoring Digital Marketing to Individual Needs Forget one-size-fits-all marketing! Hyper-personalization, the future of digital marketing, leverages cutting-edge technology to create customized experiences for each customer. It utilizes real-time data, advanced analytics, and artificial intelligence (AI) to understand individual preferences and deliver targeted messaging across all channels. Imagine an e-commerce store that anticipates your needs, recommending products you'll love before you even search. Or personalized email offers arriving precisely when you're considering a purchase. This is the power of hyper-personalization in action. Here's how it works: Data Collection: Customer journey data like browsing behavior, purchase history, demographics, and even psychographics (interests and lifestyle) are gathered to build a comprehensive customer profile. AI-Powered Analysis: Sophisticated algorithms analyze this real-time data to uncover unique customer experience (CX) preferences and needs. Ultra-Targeted Marketing: Omnichannel marketing comes into play, with products, content, and offers precisely tailored for each individual across websites, emails, social media, and more. Keywords: hyper-personalization, digital marketing, customer experience (CX), real-time data, analytics, artificial intelligence (AI), personalization, omnichannel marketing, customer journey, segmentation This approach to digital marketing offers significant benefits: Boosted Customer Engagement: Customers feel valued and understood, leading to deeper engagement with your brand. Skyrocketing Conversion Rates: Highly relevant offers convert website visitors into loyal customers, boosting your bottom line. Brand Advocacy: Personalized experiences build brand loyalty and turn satisfied customers into brand advocates. Streamlined Customer Journeys: Customers encounter a smooth and frictionless buying journey tailored to their specific needs. #hyperpersonalization #digitalmarketing #cx #datadrivenmarketing #personalization #marketingautomation #ai #omnichannelmarketing #ecommerce #retail #customerjourney

🙅🏽♂️🍪 As advertisers build their retail marketing strategies for the post-cookie era, one key component will supercharge their advertising success... **Drum roll please...** 🥁 👉 Data Collaboration 👈 Hugh Stevens, UK MD at LiveRamp spoke to NewDigitalAge about how leveraging data collaboration can unite datasets from numerous digital and physical touchpoints to drive conversions, long-term brand objectives, and deliver personalised consumer experiences without the need for cookies. Learn more about navigating the cookieless era and making first-party data actionable here 👇 https://lnkd.in/eDMtUZyE #OmnichannelMarketing #DataCollaboration #FirstPartyData

The shift to video commerce is no longer if, but when  - In 2024, businesses will either succeed in creating content that meets their customers’ online and omnichannel experience standards, or lose market share to those that do.” An interesting Friday read from TechInformed with take aways from myself and industry peers.

*In this video I dissect... I typically edit Devesh :) Haha Jokes aside, this video will help you understand that details of how to write high quality b2b content.

How Marketers Can Keep Personalization From Falling Apart The world of digital marketing, and personalization’s role within it, have changed rapidly in the past few years. That’s why, even though consumers now expect to engage with brands on a deeper level through personalized experiences, many brands still fall short. As more touchpoints are introduced to the customer journey, it’s become harder and harder for marketers to create a personalized journey that not only works, but works everywhere — personalization that doesn’t end with an email or SMS, but instead spans across every channel in that customer’s journey. Read Complete Article: https://lnkd.in/dfV6ekCa #martech360 #marketingtechnology #artificialintelligence #marketingautomation #ecommerce #customerexperience #customerdataplatform #digitalmarketing

The Propolis 2024 Trend Track is now live - and there have been some insightful outcomes from this exercise. For context, each year we run a survey to both client side marketing teams and agencies - in this case 60% of our respondents were from the client side, and the remaining from agencie, asking respondents to rank and identify what matters most to them this year. Below is a screenshot of what the results are - and I'd like to share a quick summary: What's top of mind? 1. Growth marketing - this has jumped from 5th place in 2023 to 1st, signalling a positive trend that marketing teams are now feeling more like they are in "growth" mode rather than surivial or fire fighting 2. Omnichannel marketing - a natural evolution from multichannel, and a more sophisticated approach to using various touchpoints to engage clients in the best and most meaningful way 3. CX - never not an important focus, but it was in 6th place last year and now sits in 3rd, reflecting intelligence we've heard that thinking about the buyer journey (the individual and buying groups, not the organisation) is core to any growth plan in B2B 4. ABM/ABX/ABG - this has become an increasingly area of focus for more and more marketing teams since last year, reflecting a movr away from traditional approaches and to focus on highly targetted, personalised approaches 5. AI - no surprises that this has gone from 16th to 11th place, given the noise around this topic in the past year, however as we dicussed yesterday at Martechopia, marketing & sales still have a long way to go before fully understanding and maximising the impact of these new technlogies This data proves that we are set for another interesting year ahead in B2B, but to me it feels there is an increased level of (catious) optimism from marketing teams I speak to - with most seeing a steady return to growth, with new technologies providing effective ways to reach those ever present revenue targets.

https://mck.co/3Rm0G3G  Some of us have been lucky enough to have gone through digital, omnichannel, data driven and dynamic communication transformations ++. It’s exciting if you love innovation and doing new stuff, which I do. This article describes the current transformation which is exciting and a bit scary.  What does this mean ethically, will martech stacks become redundant , will mmm have to change, Will agencies have to pivot etc… enjoy the read and would love to hear opinions.  #marketingeffectiveness #automation #innovation #genai