iProspect’s Post

When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.

Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity

Some gems here.

Do you need to create something special? This is how you do it in three easy steps: 1. Contact the Mediamaker Events team and get creative 2. Let the Mediamaker Events team acquire the best venue options 3. Work with the Mediamaker Production team to create your best event 'ever' How hard can it be ? Let's make something special together! Contact us at hello@mediamaker.co.uk where you're in the best hands. #weloveawards #wearemediamaker

Day 4 at the 71st Cannes Lions International Festival of Creativity concluded with the prestigious Cannes Lions being awarded for the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Innovation, and the newly introduced Luxury and Lifestyle Lions. The night also saw the Regional Network of the Year Awards announced. Here's a list of winners Regional Network of the Year - Asia : Ogilvy Regional Network of the Year - Europe : Publicis Worldwide Regional Network of the Year - MENA : BBDO Worldwide Regional Network of the Year - Latin America : DDB Worldwide Regional Network of the Year - North America : FCB Global Regional Network of the Year - Pacific : BBDO Worldwide Regional Network of the Year - Sub-Saharan Africa : TBWA\Worldwide Weber Shandwick Chicago | Pop-Tarts | Loewe Madrid | Klick Health Toronto | KVI Brave Fund Inc. | Rethink Toronto | Kraft Heinz | Dentsu Creative Amsterdam | KPN | LePub | Amsterdam | Philips | Publicis Conseil Paris | Renault Group Congratulations to the winners!  #Creativity #CannesLions #Advertising #Winners #Adtechtoday

Captiv8 is thrilled to announce that we've been nominated for EIGHT Cannes Lions awards! 🏆 That's right! And we want YOU to join us on an unforgettable experience at the heart of the Croisette. Here's what we have in store for you: ⭐ Refresh & Recharge Suite: Located at the renowned Carlton Hotel, our suite offers cocktails and bites all day long, providing the perfect space to relax and network. ⭐ Daily ‘Ask Me Anything’ Conversations: Engage with top creators like Adam Waheed, Ally Love, and Jalen Noble. Get firsthand insights and inspiration from these industry leaders. ⭐ Custom VIP Experiences: Connect with iconic thought leaders driving the creator economy forward through exclusive, tailored experiences. Network, learn, and grow with the best in the business. ⭐ Dive into Hot Topics: Explore key discussions on Social Commerce, Connecting to Cultural Moments, the future of Measurement, Brand Safety, and more. ⭐ Get Ready With Me: Indulge in complimentary 30-minute makeup and hair styling sessions that'll have you feeling your absolute best for Cannes. Let us pamper you and ensure you're radiating confidence and glamour for the festivities! Don't miss this exclusive opportunity to elevate your Cannes Lions experience with Captiv8. Spaces are filling up fast, so RSVP today by emailing us at cannes@captiv8.io. We can't wait to see you there! Click here for more details: https://hubs.la/Q02zn6_z0 #Captiv8Cannes #CannesLions2024 #Creators #Culture #Relevance #MarketingInnovation #InfluencerMarketing #SocialStrategy

🔺ACT Exhibition Vote Online Open The ACT annual Exhibition remains a highlight of the hall Cannes Lions International Festival of Creativity, featuring 103 campaigns from 76 agencies across 39 countries, representing 98 advertisers. These campaigns showcase the power of creative advertising in tackling critical social and environmental issues. Visitors are encouraged to vote for their favorite campaigns online from today to June 19th, and in person at the festival from June 17th to June 19th, 6pm. 👉 Vote for your favorite ads for good: https://actincannes.org/ 🚫 Please be respectful; any scams will be removed. ❗ Be aware that onsite voting will not be visible online. One vote, one decision. Your vote sends a message to the entire advertising industry. Make a responsible choice! Make your voice count!! Havas Germany VCCP STRIKE Circus Grey Publicis Conseil DDB Mexico FCB New York BLKJ HAVAS BETC TBWA\Worldwide DDB Mudra Group Anomaly VML Havas Group Jung von Matt Activista Fanfare Havas London X3M Ideas Havas Play 🇫🇷 Lonsdale Saatchi & Saatchi Altmann+Partners FCB Chicago Media.Monks McCann Worldgroup McCann Panama Agencia La Caseta •becoming Camisa 10 Ruf Lanz Werbeagentur AG BUZZMAN IPG Mediabrands Publicis Groupe WPP Ogilvy MullenLowe U.S. The Bold Group PHD Cossette #CannesLions #ActExhibition #ActToImpact #AdvertisingCommunityTogether #Advertising #Creativity  #GoodAds #Ads #PublicInterests #CSR #CommunicationIndustry #SustainableDevelopment #SDG17

The possibilities of technology for good are always as plentiful as technology for misuse. This is a very good thing.

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

I counted the Cannes Lions entries so you don't have to! 😉 Total entries are down 1.1% from last year. But don't cry for Cannes; they still pulled in an estimated $36M on entry fees, alone. The Mobile category was retired and a new Luxury & Lifestyle category was added. Beyond those category changes, it's interesting to see the entry trends—what attracted more entries and what fell? Innovation, Social & Influencer, and Creative Commerce are ⬆️. Pharma, Entertainment for Gaming, and Creative B2B are ⬇️. ADWEEK reports that total entries are down 38% from the high-water mark of of 2016. But attendance and revenue are up; the festival generated $129M in 2023. Click through the report below to see the numbers. #CannesLions #FestivalOfCreativity #FestivalOfMoney