iProspect’s Post

Two simple dots... can make a big difference. This idea is a great example of the creative power of this region – something that becomes big because it is creative. Something that captures hearts and minds because it's relevant. Not because there's a celebrity in it. Not because we spent 1M dollars producing it. But because it's a powerful idea. D&AD is the hardest award to get in this business. This is the one you don't win, you earn. This idea earned it. Havas earned it. Congrats, team! Fabio Silveira Anshuman Bhattacharya, Joao Medeiros, Michele De iuliis, Rickie Lee Cheyne, Samantha Sieiro Pires, ‏‎‏‎‏‎ Ahmad Raslan, Misk Fekaiki, Adrian Mutescu, Bruno Araldi, Serena Abi Aad, Anyce NEDIR, Mia Moussa, Selina Khiroya, Razan Karim, Sarah Skaf Dany Naaman, Dana Tahir, Houda Tohme, Carlos Nadal, Alejandro Fischer, Oliver El Obeid, Varun Kohli, Makram Georges Khater, Rami Husseini, karine barakat Havas Creative Network, Havas Middle East, Havas

Yet another Cannes Lions post in your feeds, but a BTS Marketing & Comms Cannes Lead perspective. 📢 🥂 Unsung Heroes of Cannes: First, let’s raise a massive toast to the Marketing and Events masterminds behind Cannes. Months of meticulous scheduling, negotiations, endless email threads, and relentless revisions on award Cannes Lions submissions culminated in a stellar celebration of creativity in Cannes. The precision and execution of partner stages and events were nothing short of spectacular, sending our team home with endless notes and inspiration for future Digitas @ Cannes programming! 🫶 Titles, Schmitles: As a first-timer, I’ll admit, the idea of mingling with the world’s most senior, brilliant marketers was intimidating. Yet, Cannes was the antithesis of a Title-bragging summit—it was brimming with humanity, creativity, and a genuine eagerness to connect and uplift. Everyone was approachable, incredibly kind, and eager to exchange ideas—quite a career-inspiring soul refresher! 📣 Advertising Meets Culture: Cannes was a masterclass in brands having real, two-way conversations with consumers, connecting on a deeply personal and culturally relevant level. 🔗 Networked Experiences, Everywhere: Shameless, but TRUE, Digitas plug. Beyond creativity, talks highlighted how brands are converging experiences across commerce, media, loyalty, and beyond to create seamless and unified consumer journeys. 🔥 Not Cannes-related, but seeing the Olympic Torch relay was a ridiculously cool and historic added-value of the entire experience!! 📓 For a full official recap, check out Digitas @ Cannes Key Themes and takeaways: https://lnkd.in/eWhRngXm 🦄 A heartfelt thank you to Digitas North America and the amazing Stephanie Gilbert for trusting me with the process and for the career milestone of attending Cannes. And a MASSIVE thank you to our incredible partners who made this all possible: Yelp, Aaron Collins, TikTok, Suz (Suzanne) Lampert, Dan Connor, Jon Hillman, Pinterest, Nate Stricker, Jamie Falk, Vox Media, Sasha McTernan, Edwin Wong, Zach Kazin, Yosef Johnson, Brand Innovators, Eric Pompei, Katie Abrams, Google, Megan Danielson. #cannes #canneslions2024 #marketing #commerce #creativity #networkedexperiences

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

The new Dentsu Creative 2023 CMO survey is out. https://lnkd.in/eUrzFcmZ Using data from a survey of 700 CMOs and senior marketers in the US, UK, Australia, Brazil, Canada, China, India, Italy, and Spain, the report has identified eight key themes which show that despite being an industry at a crossroads, it is one empowered by creativity and technology. The choice is simple: innovate, entertain, inspire or be ignored.

OUT NOW: Dentsu Creative Trends 2024! Drawing on the collective research and insights of strategists, futurists and innovators from across our global network, "The Futures Less Traveled' explores the power of hope in a volatile world. Get your copy here: https://lnkd.in/gkPJBU4J #DentsuCreativeTrends24

It's not every week that some of the world's most acclaimed creative leaders get together in one room, much less speak on a dedicated panel to talk about creativity and its growth-driving power in business... But that's what happened last Wednesday, when Goodby Silverstein & Partners's jeff Goodby, Orchard's David Kolbusz, Accenture Song's Nick Law, VMLY&R's Kim Pick and Australian actor, writer and director #MirrahFoulkes, gathered for a #GrowthAgenda event at Advertising Council Australia's #ThisWayUp festival. It's clear that in an information-saturated world, brands can't afford to settle for creative "mediocrity", which the rise of #generativeAI will only further accellerate, according to some panellists. For those who weren't in the room at the MCA in Sydney, catch up on insights from the evening here: https://lnkd.in/gUJXPhM3 In other marketing news.... The Matildas have won the hearts and minds of audiences the world over. And those brands that were clever enough to back them through sponsorships and collaborations are reaping the rewards of record World Cup attendance and TV viewership. Football Australia's Peter Filopoulos, M&C Saatchi Sport & Entertainment, Australia's Krystyna Frassetto and other marketing experts explain the growth-driving opportunity for brands taking part in this monumental cultural moment: https://lnkd.in/gusfDq44 Plus, an opinion editorial authored by the brilliant Dave Bowman, who penned his first piece for #TheGrowthAgenda as Publicis Groupe ANZ's newly-appointed chief creative officer. He offers a compelling call to arms to infuse the marketing and advertising with a more collaborative, playful spirit; and why it often yields better business results. https://lnkd.in/gFKz3Q7J More to follow: https://lnkd.in/gAaD9rTU

Talking about challenges, and how this impacts creative industries. It's almost time for the Adfocus Awards, judging gets underway soon, and it will be interesting to see which campaigns and agencies are weathering the storm quite well. #Adfocus2023 #provocativeplanning

Once again, Kansas City vision, creativity and innovation makes it to the world stage. Congratulations, Jon Cook, Mel Edwards, and Debbi Vandeven on your success and new leadership roles. And thank you for going back to the name VML! "Advertising holding company giant WPP  is combining two of its major creative agencies, VMLY&R and Wunderman Thompson, as it seeks to further simplify its business for marketer clients." "VML will be led by Jon Cook as global chief executive and Mel Edwards as global president. Cook previously led VMLY&R and Edwards led Wunderman Thompson. Debbi Vandeven, who had been global chief creative officer at VMLY&R, will take on the same role at VML."  "WPP needed to evolve more as the marketing landscape has continued to shift, especially as the industry braces for what artificial intelligence will bring, Read said." “'Success with AI is going to require us integrating creative and media and production, and it’s going to be much easier for us to do that inside WPP with fewer, stronger companies,' he said." "The choice of name was meant to showcase that simplicity, Edwards said. 'We could have gone with an amalgamation of VMLY&R and Wunderman Thompson, but oh my goodness, can you imagine the name?' she said." #creativity #innovation #vision #leadership #globalimpact #kansascity

Day 4 at the 71st Cannes Lions International Festival of Creativity concluded with the prestigious Cannes Lions being awarded for the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Innovation, and the newly introduced Luxury and Lifestyle Lions. The night also saw the Regional Network of the Year Awards announced. Here's a list of winners Regional Network of the Year - Asia : Ogilvy Regional Network of the Year - Europe : Publicis Worldwide Regional Network of the Year - MENA : BBDO Worldwide Regional Network of the Year - Latin America : DDB Worldwide Regional Network of the Year - North America : FCB Global Regional Network of the Year - Pacific : BBDO Worldwide Regional Network of the Year - Sub-Saharan Africa : TBWA\Worldwide Weber Shandwick Chicago | Pop-Tarts | Loewe Madrid | Klick Health Toronto | KVI Brave Fund Inc. | Rethink Toronto | Kraft Heinz | Dentsu Creative Amsterdam | KPN | LePub | Amsterdam | Philips | Publicis Conseil Paris | Renault Group Congratulations to the winners!  #Creativity #CannesLions #Advertising #Winners #Adtechtoday

Dentsu Creative India has won the digital marketing account for four Sony TV channels - Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2. Dentsu will manage the social media presence and online campaigns for these channels. Dentsu Creative will use its digital strategy and creative expertise to boost audience engagement and deliver on business goals. This new partnership marks an important account win for dentsu as it takes on the digital duties for these leading entertainment brands. #digitalamarketing #socialmedia ________________________________________________ Want to be in the loop of all the action, Follow Akshay Kamble for more thrilling updates 🚀