Jack Taylor’s Post

Today, you get a peak at the future. Nike x Hyperice just dropped two incredibly innovative products ahead of the summer games. Nike, with its expertise in footwear and apparel, and Hyperice, with expertise in recovery technology, have come together to push boundaries and enable high-performance warmup and recovery for athletes. The Nike x Hyperice boot is a wearable and mobile high-top shoe that offers heat and dynamic air compression massage on demand for athletes’ feet and ankles. The Nike x Hyperice vest allows for instant heating and cooling, without the need for ice or liquid, to help athletes dial their body temperatures to their exact specifications during warmups and cooldowns. These two new products have been developed in partnership from the ground up with early and frequent input from some of the world's best athletes. From the start we knew we had something special when athletes refused to give back early prototypes, despite the lack of refinement that comes with early ideation. Merging apparel and shoes with recovery technology is no easy feat however. You've got to read the full story (link below) to really comprehend the scope of this effort. Absolutely UNREAL job by our engineers to bring this to life Johnny Northrup, Alex Aguiar, Bobby Edwards, Trevor Kerth and Anthony Katz for having a dream and making it happen! Official Release: https://lnkd.in/eahPKQ_V Detailed Story of the Development: https://lnkd.in/exfZ5Zf7 #nike #hyperice #recovery #wellness #sportsmedicine #sportstechnology #innovation #sneakers #shoedog #athletehealth #warmup #cooldown #physicaltherapy #choosePT #chiropractic #jointhemovement

To bring inspiration and innovation to every athlete* in the world…that’s our mission, put simply. (* = if you have a body, you are an athlete) Innovation is deeply coded in our DNA at Nike. It’s why we in Nike’s Advanced Innovation Collective take our responsibility so seriously. It’s why we invest in the people, products, processes, and partnerships that continue to propel Nike forward as a growth company. We listen to the voice of the athlete*, and we deliver for all of them. Today, we get to celebrate delivering another exciting innovation to athletes*, as this partnership between Nike’s Advanced Innovation Collective and Hyperice makes it’s debut to the world. You really have to try the Nike x Hyperice Boots out to fully comprehend how game changing this is. Don’t take my word for it though.There are plenty of pro athletes* raving about how incredible this product is for recovery as well as pre-covery. You could also just ask LeBron…I hear he’s a big fan 😏 👏A huge, well-deserved, Congratulations to the entire Advanced Innovation Collective and Hyperice teams for bringing this world’s-first to market. And we’re just getting started…👏 https://lnkd.in/gB7Y9VPR

Exciting times ahead

🔴🔵🟣🟢Attention all professionals! Nike's new chief encounters challenges in reviving the company's fortunes according to the recent article in the Financial Times. It seems that the anticipated turnaround is hitting roadblocks. Find out more about the hurdles faced by the sportswear giant and the potential implications for the industry. Check out the full article now! #Nike #FinancialTimes #IndustryInsights https://ift.tt/yVpiOZq

As someone who is passionate about the brand and having worked for them for over 9 years, it's a little uncomfortable to read an article like this. An eye-opening article talking about Nike's recent challenges in the sportswear market. Despite its historic dominance, the brand is facing headwinds with only a 1% sales growth projected this fiscal year, while competitors like On and Hoka gain ground and Adidas stages a comeback. It's a reminder of the importance of staying true to brand identity and understanding consumer needs in today's ever-evolving market. #Nike #IndustryInsights

What’s going on with Nike? For decades, the Beaverton, Oregon-based giant has been the unquestioned ruler of the sportswear category. But it’s not looking so dominant these days. Sales are expected to grow a paltry 1 percent in its current fiscal year, even as newer brands like On and Hoka are surging, and old rival Adidas plots a comeback. Publicly, Nike offers the usual explanations for its middling performance, including an uncertain economy, while acknowledging a need to step up innovation. But there’s more to the story. I spoke with industry insiders, sneaker experts and current and former fans of the brand about how a culture shift inside Nike under CEO John Donahoe is behind many recent missteps, and making it harder for the brand to pull out of its slump. Whether it’s an over-reliance on data, marketing that lacks the punch of “Just Do It” or an obsession with wringing revenue from retro styles at the expense of performance gear for athletes, Nike’s troubles run deep. The recent launch of the Nike Book 1, Devin Booker's signature sneaker, strikes at the crux of Nike’s predicament. The sneaker attracted criticism from fans and the NBA star himself, with many saying it looked like a casual shoe rather than one designed for a professional athlete. Meanwhile, others ridiculed that the first release took place in Miami, on the other side of the country from where the Phoenix Suns guard played. The situation encapsulated the brand's recent missteps with regard to both product and marketing. Read the full story today on The Business of Fashion. https://lnkd.in/ePFXw5Rw #nike #sneakers #sportswear #marketing #retail #data

Exciting News for Sneakerheads and Nike Enthusiasts! 🚀 Nike is redefining exclusive access with the upcoming release of the Nike Air Force 1 TINAJ - This Is Not A JPEG. Here's how you can secure a pair: 👟 Exclusive Access: This unique sneaker is available exclusively for Nike Our Force 1 (OF1) holders on the .SWOOSH platform. To qualify for the drop, OF1 holders must open a Classic Remix or New Wave Box by October 16th. 📆 Mark Your Calendar: The TINAJ is set to drop on the Nike SNKRS app on October 20th, with a standard retail price of $120. 👕 Complete Your Look: Alongside the sneakers, there will also be stylish .SWOOSH and TINAJ apparel drops to complete your outfit. 🤔 What makes this special? This marks a fascinating shift in how exclusive access works. The intersection of digital and physical experiences is becoming more prominent, and the SNKRS app is the bridge connecting them. It's exciting to see how Nike is expanding the .SWOOSH ecosystem. Stay tuned for the drop, and let's watch closely as Nike continues to push the boundaries of what's possible in the world of sneaker culture. 👀👟🚀 👟🌐 #Nike #Sneakerheads #web3marketing #DigitalTransformation #SWOOSH

Two seconds. That's how long the Nike KD 4 "Galaxy" took to sell out on the Nike SNRKS app at 7 a.m. this morning. It would make every sense if the shoe were a major collaboration (such as that with Travis Scott), but not for a shoe designed to be played on-court. The same thing also happened on China's Nike SNKRS app. As a diehard sneakers fan and collector, I instantly considered this something worth noting. I think all this was because of Nike's stagnation in developing its basketball product line. The NBA All-Star Week is not only a celebratory gathering of the NBA family; for brands, it's the best time for sneaker launches (because of the exposure, especially when the sneaker owner is an elected All-Star). This year, Nike brought back the KD 4 ASW from its "Galaxy" collection, which debuted in 2012 for the NBA All-Star Game in Orlando. The original collection included an Air Foamposite One, a Nike Dunk High pack, a Nike KD 4, a Nike Lebron 9, and a Zoom Kobe 7. At 12, I was shocked when I saw these launches in person because I never imagined galaxy patterns appearing on sneakers with outsoles that would glow in the dark. To this day, the collection is still one of the best releases of all time. Looking at Nike's basketball products today, I hardly find myself impressed by any design anymore. It seems that Nike is playing around the same shoe model every year, with a formula that I find easy to replicate. The shoes are still genuine to play in, but they no longer have the "wow" factor that initially made me a fan of the brand. Regarding sneaker purchases, nostalgic feeling will be one of the driving forces to motivate purchases, especially for brands like Nike, who constantly bring back its past iconic releases, calling them “retros.” I was in middle school when the original "Galaxy" collection was released. It was impossible for me to toss hundreds of dollars on shoes then. But now, I have every reason to fulfill that wish when the shoe finally returned after a decade. The sentiment over "retro" releases applies to KD 4 "Galaxy," to the upcoming Air Jordan 4 "Bred," all the Kobes that are about to make their way back, every year's December Air Jordan 11 releases, and so much more. Cop or drop, that's your choice. Yet the biggest takeaway I wish you to have from this post is to understand: Brands should never sell sneakers but instead, tell stories and arouse memories attached to that sneaker. That's the secret that turns Jordans into "JORDANS."

Virgil Abloh’s 3% theory will again be tested and demonstrated tomorrow, December 19, 2023, with the release of the Nike X Travis Scott Attack—the “Cactus Attack” if you like. Orginally released as a performance tennis shoe in 1984, the Nike Mac Attack was worn primarily by its eponymous namesake, John McEnroe. In June of this year, the shoe retrod in its OG colorway of grey-black-white and sported the trimmed down moniker of “Nike Attack.” The attending campaign paired John McEnroe and Travis Scott in the now all too familiar structure of nostalgia X youth phenom format. Additionally, Nike hedged its hype bets ahead of June with the 3% theory when Travis Scott showed off from stage a pair of Nike Attacks emblazoned with his now trademark reverse swoosh on the lateral sides. 3%. That’s it, like Abloh explained. Change 3%. Turn the iconic swoosh the other way. Sure, there are a few other minor details like “Cactus Jack” branding elements at the heel, on the tongue, and on the shoes’ medial sides. But truly the 3% design change is in the reversing of the swoosh. This trick of design has worked to fuel sell through and high resale prices for all of the Air Jordan X Travis Scott Jordan 1s in high and low versions. Doubtless the same will be seen when Nike releases the “Cactus Attack” on it SNKRS app tomorrow. And price above retail will surely be greater than 3% on the secondary market. But what percentage of customers seeking the shoes on release will actually be able to purchase a pair? That’s a number Nike is keeping to itself.