James Pursey’s Post

Cracking the Shield Overcoming the Talk to My Partner Objection Gym owners, here's how to handle the common objection of needing to consult with a partner: 1. Engage with Empathy: Acknowledge their concern and show understanding about involving their partner. 2. Ask for Partner's Perspective: Inquire what their partner might think about the program. This opens the door for them to express any potential objections. 3. Overcome Objections: If their partner's objection is something you can address, do so. For example, if it's about the program, highlight its benefits. 4. Assure Availability: Let them know you're ready to answer any questions or concerns their partner may have about pricing or any other aspect. By using these practical steps, you'll navigate the partner objection with ease, making it more likely for them to commit to your program.

here’s what I’ve learnt running 3 companies at 24: 1. better fitness = better business. always. clears your mind, increases your energy. want to make it more enjoyable? find a mate who keeps you accountable. Dom keeps me in check. 2. build your network + use it. surround yourself with people you look up to. how do they structure their days? what are they good at? reach out to people, ask questions. I signed one of our biggest clients from noticing them in the same restaurant. walked over, introduced myself, 6 months later we’ve re branded 2 of their companies and built 3 websites. lead on the value you provide and be yourself. 3. constant action = consistent growth. stop caring about other peoples opinions. be ruthless and dominate your industry. make the 1% improvement each day and grow 365% a year. be obsessed in your journey and enjoy it. p.s. now that Peak (Functional Mushroom Brand 🍄) is launched and operating, I’m re-launching my clothing brand Mörale. you can follow on Instagram here - https://lnkd.in/eq6xSSSu you can also view the Peak website here - https://its-peak.com have a brilliant afternoon ⚡️ hydro. https://hydro.website hello@hydro.website 0161 399 0473

Last week, Meagan shot a video of how to set S.M.A.R.T.E.R. Goals and I got a few messages in regard to sharing specific examples of S.M.A.R.T.E.R. goals that I have for 2024.  So, I wanted to share both a personal and a business S.M.A.R.T.E.R. goal to give you an example. Reminder: S.M.A.R.T.E.R. is (Specific, Measurable, Actionable, Relevant, Time-bound, Exciting, and Risky) Personal Goal: 🏃🏻Participate in some sort of activity/movement every day between January 1- March 31, 2024  This is a risky goal for me. Over the last month in a half, I dealt with shingles and covid, so I am cautious about my low immune system and how hard I am pushing myself, but it is something to help me build the habit of being consistent with my work outs.  At the moment, I have a home gym and if my goal is successful, and I stay consistent, I may consider upgrading to a gym membership.  👔Business Goal:  Hire 2 new coaches by June 30th, 2024 This is relevant to where J2 marketing is today and the plans that we have to continue to scale the business.  📣If you want to share your goals to see if they hit all of the smarter criteria DM me or leave them in the comments, I would love to help.  P.S. don’t forget to print out your goals and put them somewhere you see daily (like your bathroom mirror). #Linkedinmarketing #linkedinforlawyers #legalmarketing #goals  

I’ve seen the same guy at the gym every day for the past 3 months. And he only has one leg. Here’s the biggest lesson he’s taught me about building a brand: • • • For some context, the man I’m referring to has a prosthetic leg and can only walk around using two forearm prosthetics. Now, that’s impressive on its own. But what’s even more impressive is the fact that this guy is jacked. • Pecs of steel • Massive biceps • One of the strongest guys I’ve ever seen at the gym And every afternoon when I hit the gym, I see this guy with his gym partner, absolutely crushing it at his upper body routine. It really is inspiring to see. And it got me thinking: 99% of people in his position would make up excuses as to why they couldn’t do what he’s doing. “It’s too hard. I’m just going to skip today. Why me?” And truth is, if I was in this guy’s situation I would probably think a lot of these things every day. Because it is hard. I can only imagine what this guy goes through on a daily basis. But truth is… life can be tough at times. For all of us. You don’t get to choose the cards you’ve been dealt. You only get to decide what you do with them. Which means you’ve got two choices every day you wake up: 1. Sit there and complain about the cards you’ve been dealt 2. Show up every day and make the absolute best of your situation Which is exactly why this guy is so inspiring to see. I don’t see him sitting there complaining about his situation. I only see him show up consistently, make the most of what he has, and absolutely crush it every day. So if you want to build a lasting brand, take a page from this guy’s playbook: → Patience → Hard work → Consistency → A desire to get better That’s what it takes to make it in this world. And that’s what I try to strive for every day. How about you? • • • P.S. What’s the most important lesson you’ve learned about building a brand?

🔥 **ATTENTION GYM OWNERS!** 🔥 Ever wondered how to crack the elusive $1M in revenue without burning yourself out? Join me LIVE today at 12pm PST inside as Dave and I reveal the game-changing strategies we're using to scale our 7th gym to $1M in revenue—faster than we ever have before! 🚀 What You'll Learn: 1️⃣ The Price Points: Discover how we're strategically pricing our services to reach $1M with just 100 clients. 2️⃣ Lead Acquisition: Uncover the marketing channels we're using to attract high-value clients. 3️⃣ Sales Process: Learn the secrets to converting high-value leads into loyal, paying clients. 4️⃣ Operating Partner Model: Find out how we're doing all this without even stepping foot in the gym. Don't miss this chance to get an insider's look at how to scale your gym business to 7 figures! 👇 **BE HERE TODAY AT 12PM PST / 3PM EST!** https://lnkd.in/gwHFvagw If you can't make it live and need the recording, just let me know! See you there! 🎧

This is how you can help someone going through buyers remorse and convince them out of it. It’s important to understand why this happens in the first place: Buyers remorse happens when a customer feels an intense jolt of happiness and buys into an impulsive purchase (aka personal training). Then this person goes home and thinks about how much money they just spent and then feels immediate guilt (this is caused when the client loses the sight of value). You as the trainer, or sales manager, must remember the key reasons why your client signed up in the first place. Maybe they’ve tried to reach their goals for years, and it never happens. Maybe they are in a vicious cycle of losing weight and then gaining even more weight, etc. When your client calls you back and asks to cancel or asks for a refund, do these 3 things to save them: 1.) Give your client a personal phone call and find the root cause of their cancellation (usually it’s an affordability realization). 2.) Remind the client why they signed up and re-build the value. 3.) Ask them to workout with you one more time before committing to the cancellation (this is a reasoning technique) and if after the workout they still want to cancel you will gladly assist OR if they realize they don’t want to cancel you will help them find a more affordable program. #gymowners #fitnessbusiness #salesadvice #personaltrainers

The high value comes from consistency. This is true for gym goals, life goals, and especially business goals. Advertising is the same. Low value is fast. High value takes time. Showing up for a month or two is the same as playing the lottery. It is not a strategy and the chances of it working are very low. If you can’t spend a lot then you have to use time as your best resource and show up. Be patient.

You've been lied to. Consistency won't take you anywhere. Going to the gym consistently won't guarantee you'll be jacked. Working hard on your business won't guarantee you'll hit your goals. It may sound counterintuitive and go against just about everything you’ve ever heard about and self-improvement. We often get too attached to the idea of “just showing up” and end up perpetuating mediocre actions. Consistency is about following the right strategy many times over. When it comes to content, if it means you have to reduce the amount you produce, then do it. But don’t put stuff out just for the sake of it. Consistent quality > quantity.

Why you should always sell your values first Everyone likes a bargain, of course we do but unless you are purposely joining a budget gym price is often not the factor that determines why someone makes a decision to buy. Percieved Value is! This is why I always encourage my clients to book appointments for membership tours. It's hard to show your value proposition on the internet and the phone. Ultimately we are a service industry and we differentiate ourselves on how we deliver that services, how we create community and how we build realtionships with clients What really is the difference between £25 and £35? £2/week. Even £25 to £45 is only £4/week. Most people can afford the extra spend. The challenge is, what are you going to offer that provided them the value that makes paying more easily justifiable? So don't be scared to charge more, just be prepared to offer value. Just think, many SGPT businesses charge well in excess of £100-£200/month. How? because they have a great value proposition. How much are results worth to the client? If you would like to understand more, get in touch and we will help you work out your value proposition.

When I want to drum up some extra revenue, this is what I do. Most gym owners I talk to who are working on growing revenue are entirely focused on one word. And that word is “NEW.” They want NEW leads. They need a NEW promotion to run so they can bring in… NEW members. NEW. NEW. NEW. And I admit I’ve fallen into the “New Trap” myself. But do you want to know a secret. The people who are most likely to spend money with you aren’t new at all. They are your former members who spent some money with you in the past before canceling. In fact, someone who has already spent money with you is WAY more likely to do it again in the future because they already know who you are and hopefully…they trust you. So if you’re not already, you need to be automating the way you reach back out to your former members. My gym uses a Client Win-Back campaign for this that runs on auto-pilot. But you don’t have to get that fancy. Make a list of all the members who have canceled their memberships in the last two years. Then simply reach out either through email, phone or direct mail. Tell them you miss them and want them back. Tell them about the improvements you’ve made since they left and give them a free 1 week trial to come in and take a look. Make this offer time sensitive, meaning they have to say “yes” to the trial by a certain date. You will get reactivations from this process. Going out to your former members really is the fastest path to cash that gym owners obsessed with “NEW” miss.