James T Fletcher DipCAM (DigitalM)’s Post

Adobe Summit was such a great time! I connected with amazing people from some incredible companies and shared how Qualified becomes an extension of Adobe Marketo programs to drive more quality pipeline from their company's most important digital asset, their website! Qualified + Adobe Marketo stats: Qualified customers that use Marketo see roughly 24% more leads + 67% more meetings 📈 Leads sourced from Qualified are sent directly to Marketo alongside data such as if a meeting was booked, if a visitor engaged in chat, or if they engaged in an offer provided from Qualified. Qualified can even add leads to Marketo programs to continue the journey from conversion to MQL On the flip side, Marketo audiences such as smart lists and program membership can be pumped directly into Qualified. This creates a curated, red carpet like experience for those high value prospects in your nurture programs! Check out the Qualified here: https://www.qualified.com #pipeline #adobesummit #pipelinegeneration #pipelineai

Marketo is the ultimate tool to create winning marketing campaigns, get data-driven insights, and generate high-quality leads. However, navigating its features effectively requires the right expertise. Check out this playbook that offers expert tips on using Marketo like a pro. 👉 https://ow.ly/mUMo50QXuWn #marketo #campaigns #data #insights #quality #leads #insights #tips #strategies #Grazitti

If you're a Marketo user, I'm sure you would've seen Marketo's latest innovation, The Engagement Map, by now! 🎉🎉🎉 The Engagement Map puts forward a fresh perspective on building and visualizing smart campaigns. By simply clicking the "Engagement Map" button within any existing Smart Campaign, you can instantly visualize your campaign, enabling you to explore the finer details and grasp the interconnected nature of your marketing workflows. One noteworthy thing about Engagement Map is that, as of now, it is only available for smart campaigns and isn't available for Programs (e.g., Email programs). To get the most mileage out of this feature, check out all the product documentation and tutorial links in the comments below. #marketo #adobe #marketingoperations #innovation #updates

We view “reporting success” as the ability to see and identify the answers to a few pretty basic questions, but finding the answers can be a real headache for marketing teams using Marketo Engage 😵 So what are the foundational steps to help you reach reporting success with the platform? 📊 Swipe to learn about 8 key requirements for reporting success in Marketo, and if you need more information on how to deliver those steps, you can download our free Reporting Success Handbook for Marketo Engage 📩 https://lnkd.in/e5Tq5GXF #MarketoEngage

We view “reporting success” as the ability to see and identify the answers to a few pretty basic questions, but finding the answers can be a real headache for marketing teams using Marketo Engage. This Reporting Success Handbook for #MarketoEngage lays out the foundational steps to help you reach reporting success with the platform. It’s also the outline of best practices that we deliver to many of our clients, so it’s very much tried and tested with success. https://okt.to/dZ6pYV

How do you Optimize Adobe Marketo Engage & Sales Insight? Headed to #adobesummit2024? Don't miss Marcel Rivera Baillargeon, MCE, and my in-person session on how to optimize Adobe Marketo Engage and Sales Insight to create precision-targeted sales strategies! Add to your list! > https://lnkd.in/gJ_pcUug #marketingoperations #marketingagency #agencylife #salesenablement #revenuegrowth #revenueoperations

BT and BAT become a common slang for many Marketo Measure users. Do you know what they mean? BT is for Buyer Touchpoint and BAT is for Buyer Attribution Touchpoint. Both of these Touchpoints are essential to reporting with Marketo Measure. There is another Touchpoint that, I think, is the cooler older brother of the two. The BUT or Buyer User Touchpoint is such an powerful touchpoint that I had to make a video about it. #Marketo #MarketoMeasure #Bizible #Touchpoints

If you want to harness the full power of Marketo Engage, adopting a structured approach to naming campaigns and assets is essential. By making sure you’re using best practice naming conventions, you can ensure clarity, efficiency, scalability and seamless collaboration within your teams. Drawing on our consultants' years of Marketo Expertise, we've created a brand new guide to explain best practice naming conventions for the key Marketo Engage features that we use day in and day out. What’s in the guide? 🤔Why are naming conventions important? 💼Program naming conventions 💡Smart campaign naming conventions ✉Asset naming conventions 🚀Top tips and suggested next steps Make Marketo less complicated for everyone: https://okt.to/51qBdN #MarketoEngage #MarketingAutomation

Engagement Map is coming soon in Marketo Engage 📣 This feature is a brand new way to build and visualise smart campaigns, and we can't wait to start using it. Who do we think will benefit most from this new feature? 👋Anyone that is a new Marketo user 🎓Anyone onboarding or training Marketo users 🎁Anyone that has inherited a Marketo instance 💻Anyone that needs to present Marketo flows to non-Marketo stakeholders We want to hear from the #MarketoEngage users in our network! What do you think about this latest update and how do you plan on using it? Let us know in the comments 💬 https://okt.to/oNHSsa #AdobeMarketo #EngagementCanvas #EngagementMap

🚀 Exciting News for Marketo Engage Users! 🚀 We are thrilled to introduce Leadous Burst™—a powerful front-end enhancement for Adobe Marketo Engage designed to accelerate your campaign launches like never before! ✨ Are you ready to see Leadous Burst™ in action? Schedule a demo to discover the innovative features. Visit www.leadous.com/burst to schedule your demo today! 👉 #Marketing #MarketoEngage #LeadousBurst #Innovation #CampaignLaunch #MarketingStrategy #Demo #ExcitingNews