In the intricate dance of SSPs, DSPs, and Ad Networks, which player offers publishers the most promising prospects? The revenue that evaporates between the advertiser and publisher is alarmingly high, yet the need for an ad-provider within your network persists. Will you opt for an SSP that boasts direct inventory, or a DSP that provides a straight path to publishers? One thing is clear: the market is saturated, and the rise of self-service platforms is rapidly depleting available inventory. https://lnkd.in/ezmF4_Eu
Jamie Branson’s Post
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Monetizing Inventory: Supply-Side Platforms (SSPs) Decoded As opposed to DSPs being on the buyer or advertiser's side, SSPs side with the owner of the inventories which is the publisher. These platforms serve as the gatekeepers of publisher ad space, maximizing revenue through intelligent inventory management. SSPs facilitate seamless transactions of ad impressions, using sophisticated algorithms to match publishers with the most lucrative ad opportunities. By prioritizing and optimizing ad inventory, SSPs ensure publishers extract maximum value from each impression, contributing to sustainable monetization in the dynamic ecosystem of programmatic advertising.
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The state of programmatic advertising in 5 simple charts.
The state of programmatic advertising in 5 charts
insiderintelligence.com
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Nine partners with Magnite's Spring Serve to optimize 9Now's programmatic advertising, enhancing viewer and advertiser experience. read more: https://lnkd.in/d_zETJfR #BVOD #ProgrammaticAdvertising #DigitalTransformation #AdvertisingTechnology #ProgrammaticTV #Partnership #adtechtoday
Nine and Magnite strengthen partnership to put 9Now at the forefront of global programmatic TV market
https://adtechtoday.com
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In the second episode of LabTech, we delve into the fundamentals of programmatic advertising & the legacy AdTech industry. Join Chandru N and Adam Chorley as they break down what programmatic advertising is, starting with the role of publishers. They discussed the evolution from traditional ad placements to real-time bidding, detailing how ad units are sold through a complex ecosystem, Supply Side Platforms (SSPs), ad exchanges, and Demand Side Platforms (DSPs), highlighting their significance in the current landscape. Discover how Alkimi is revolutionising the advertising industry with innovative solutions that address the inefficiencies of the legacy AdTech industry in the next episode of LabTech! https://lnkd.in/ejEV2PZH
Demystifying Programmatic Advertising & the Legacy AdTech Industry | LabTech Episode 2
https://www.youtube.com/
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📣 Check out the latest blog post from PlayBox Technology on “How Can DSP and SSP Influence TV Broadcast Advertising?” 📺 Discover how demand-side platforms (DSPs) and supply-side platforms (SSPs) play crucial roles in broadcast advertising. Learn how they optimize the delivery and performance of ads across different channels and devices. 🌐 The blog post also delves into the details of programmatic advertising, which is the automated buying and selling of ad inventory using data and algorithms. It discusses different forms such as direct deals, private marketplaces, or real-time bidding (RTB). 🔄 Find out how DSPs and SSPs work together through a process called real-time bidding (RTB), which involves an auction that takes place in milliseconds whenever a user visits a website or app that has ad space available. 🚀 By using DSPs and SSPs, advertisers can reach their target audiences across different channels and devices with relevant and personalized ads, while publishers can monetize their inventory with the highest possible prices. 💰 Read more about it here: PlayBox Technology Blog 📚 #AdTech #ProgrammaticAdvertising #DSP #SSP #BroadcastAdvertising
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Unlock the potential of SSP in the AdTech landscape! Our latest blog dives deep into the role of Supply Side Platforms, exploring its significance, components, and future projections. Check it out: https://lnkd.in/dUZBk4Te #SupplySidePlatform #SSP #ProgrammaticAdvertising #AdTech #AdTechFirst
AdTech industry is rapidly leveraging SSP advertising capabilities to streamline and optimize the sale of digital ad inventory for a sustainable advertising ecosystem. According to reports, the Supply Side Platform (SSP) market size is expected to reach approximately USD 117.32 billion by 2033. Explore our latest SSP-focused insightful blog to get familiar with what SSP is, the role of SSP in the Adtech ecosystem, and the main components of SSP. https://lnkd.in/dUZBk4Te #SupplySidePlatform #SSP #ProgrammaticAdvertising #AdTech #AdTechFirst
What is a Supply Side Platform (SSP) Advertising and How do SSPs Work?
https://www.rishabhsoft.com
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90% of digital display ad spend will be made up of programmatic advertising this year. Check out these 5 charts 📊 from Insider Intelligence that illustrate key challenges and directions of the industry. From video to CTV growth, what are the trends we've seen, and what can we expect in the coming months? ➡️ #programmaticadvertising #programmatictrends #programmatic #digitaldisplay #adspend https://lnkd.in/gVHEWh_s
The state of programmatic advertising in 5 charts
insiderintelligence.com
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For media buyers at any size agency it’s a complex business to learn a DSP interface, set up campaigns and optimize them on an ongoing basis. And doing things like automation and scaling are incredibly resource intensive. Now increase that complexity by factors when trafficking campaigns across multiple DSPs. Our Founder and CEO Mike Hauptman had a chance to talk about meta DSPs, and the drivers that led our team to build and launch one.
A big thank you to AdMonsters and Susie Stulz for the opportunity to share more about our journey of building, and rebuilding AdLib: DSP Advertising Made Easy. The team has been resilient and relentless in pursuit of our goal of making programmatic advertising simple and accessible.
Making Programmatic Easier for All with a Meta DSP - AdMonsters
admonsters.com
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DSP, SSP, and Ad Exchange: What’s the Difference? - Learn the differences between DSP, SSP, and Ad Exchange. Discover how DSPs and SSPs work together to optimize ad campaigns. #DSP #SSP #AdExchange
DSP, SSP, and Ad Exchange: What’s the Difference? - Signal Expanse
https://signalexpanse.com
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In an evolving marketplace for SSPs to continue adding value, it’s increasingly clear that they need to innovate in many areas. Combining the powers of an exchange, programmatic deal platform and ad server will be one of those innovative solutions for the future for media owners.
SSPs Need to Evolve to Meet Digital Advertising’s New Demands
adweek.com
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