Jane Technologies, Inc.’s Post

4/20 landing on a Saturday this year presents the opportunity for a particularly strong sales day (and week)... but how can you be prepared to maximize your revenues AND margins? DISCOUNT LESS! This doesn’t mean removing discounts all together, but focus on being pointed about where and how you apply discounts. Read BDSA’s review of previous 4/20 data to learn about how to strike that balance of discounting to increase traffic and baskets, and where you’ve reached a diminishing return. https://lnkd.in/gmA7TmR4 By focusing on strategic insights, we can transform traditional approaches into innovative wins, ensuring a prosperous 4/20 for the cannabis community. #CannabisIndustry #CannabisCommunity #CannabisBusiness #420 #4202024 

The Cannabis Experience: Are We Losing Touch? As the retail cannabis market grows, I've noticed something worrying – the consumer experience is often neglected. But for me, and many others, this is what drives our decision to return to a specific storefront location. What sets your dispensary apart from the others on the same street? It's the unique experience you create! In a sea of similar-looking dispensaries, differentiation is key. Your dispensary should make customers feel something special. While the impact on revenue might not be immediate, a memorable experience fosters long-term loyalty and repeat visits. Think about the best customer experiences you've had in other industries – maybe it was a coffee shop that remembered your name and order, or a hotel that provided exceptional service and made you feel at home. These experiences leave a lasting impression and make you want to return. The cannabis industry is no different. Creating a warm, inviting atmosphere and offering personalized service can turn a one-time visitor into a life-long loyal customer. The future of retail cannabis isn't just in the products we sell, but in the experiences we craft. Let’s refocus on what truly matters: creating an exceptional consumer journey that stands out. How is your dispensary making its mark? Feel free to share your thoughts and experiences in the comments below! #CannabisIndustry #CustomerExperience #RetailCannabis #CustomerLoyalty #MarketDifferentiation

Plenty of big changes are coming to the cannabis industry! As the USA is rescheduling cannabis from Schedule I, technological transformations are foreshadowing a major shift in how cannabis retailers do business. Check out my latest article featured in Slingr Labs blog, A New Dimension in Cannabis Retail, to learn more. https://lnkd.in/gAJqjeKy #innovation #digitalmarketing #technology #cannabisretail #cannabisindustry #reschedule

New York Cannabis Retail Gets Game-Changing Boost: What's Next?, find out on the latest from Benzinga by Abbey Higginbotham. Features LeafLink, Ryan Himmel, New York Cannabis Retail Association, Rodney Holcombe. #Cannabis #CannabisNews #NewYork #Retail #Market #Industry #BZCannabis.

4 ways to influence dispensary purchase behaviors Do you want to influence who visits your dispensary, and what (plus how much) they buy? Read our blog for 4 tips, based on survey responses from real cannabis consumers, for influencing your shoppers’ behavior: https://lnkd.in/dgWvjm_4

3 reasons why cannabis won’t have robust DTC any time soon. Class, there are 3 industries I know about: — Biotech — Cannabis — Direct-to-consumer (DTC) The intersection of cannabis and DTC has been a perilous holy grail for brands. It’s the promise land-end state which allows them to sell directly to the CONSUMER without the retail middle man. In a perfect world: 1. Consumer comes to brand’s website 2. Selects product from menu 3. Pays with credit card 4. Order gets shipped Because cannabis mandates that a licensed retailer facilitate the transaction and prohibits CCs and shipping, DTC DOESN’T look like this. (Obviously I’m not including hemp-derived THC, Delta-8, etc. That’s for another day…) In cannabis, DTC looks like: 1. Consumer comes to brand’s website 2. Place order on a menu and checkout provided by in-state delivery partner 3. Order is delivered to customer 4. Customer pays delivery service, often in cash Nice workaround IN THEORY. But there is an increasingly busy section in the cannabis graveyard for DTC. Grassdoor being the latest casualty. Here’s three reasons why DTC is likely to continue being a slog. ~~ Low margin, high fees ~~ Delivery has wafer thin margins. You’re eating the crumbs of the scraps. You need to get to the scale of an Amazon or Uber Eats to make money.  FYI Doordash is *still* losing money. The average delivery business has a 10-20% margin. And they don’t have 280E. ~~ The cost of doing business ~~ Being a cannabis company is EXPENSIVE. 280E is the scourge of profit. Price compression squeezes everything. Factoring for secure cash handling is pricey. But there are also delivery specific challenges: When gas goes up, so does your cost per delivery. If/when drivers unionize, your wage bill hikes. As competition increases, so does your CAC. ~~ Customer acquisition ~~ In cannabis, brands largely rely on the retailers to reach consumers. In DTC, brands buy their own consumers. This is very challenging (and expensive) when you consider the social media restrictions. Delivery services FIGHT for customers: — Google “Eaze”, you see ads for Amuse — Google “Amuse”, you see ads for Eaze — ”30% off first order!” — ”$10 off when you refer a friend” — ”BOGO! BOGO! BOGO!” Oh and lest we forget, brands have basically no cash today. — I know a lot about cannabis and DTC, but there are true experts on this subject in our midst. Cory Azzalino Matt Nissenbaum Roie Edery Rob Costello Ted Lichtenberger Christopher Cramlet How do we square this circle? Brands: Have you had genuine, prolonged success selling THC direct to consumers?

🌱 Curious about cannabis consumption lounges? Our #IndustryEssentials webinar, "Puff, Pass, Prosper: The Insider’s Guide to Operating a Consumption Lounge," is your key to unlocking insights from industry leaders. Discover legal considerations, operational challenges, and the importance of positive customer experiences. Engage in the conversation, read the recap blog, and watch the full recording on our YouTube channel today: https://bit.ly/3H0vBwB #CannabisWebinar #NCIAInsights #ConsumptionLounges #CannabisIndustry #ResponsibleConsumption

Another week full of meeting with Canadian cannabis brands and all I can say is - hope isn't a strategy! If you are an in-market cannabis brand - congrats!! You've turned dreams into reality: ✅ Crafted a vision and mission. ✅ Mobilized funds and invested bravely. ✅ Assembled a dynamic team. ✅ Built state-of-the-art facilities. ✅ Earned the nod and licensing from Health Canada. ✅ Hunted for the finest genetics and/or secured top-tier flower. ✅ Created standout brands with eye-catching packaging. ✅ Launched engaging websites and social media presence. ✅ Wrestled for, and won, coveted shelf space in dispensaries nationwide. Impressive, right? But hold on - we're not done here. If you're resting on your laurels thinking the battle's won, think again. Sure, bagging distribution deals might call for a round of high-fives, but the real game-changer is making your brand a household name. Hope isn't a strategy. And neither is relying on your charm to sway Budtenders into pushing your products. Here's the blunt truth: When customers seek advice in a dispensary, they'll hear about maybe 10 brands out of hundreds. Not because Budtenders don't care, but because they can't possibly recall them all. Spot a Budtender in a canna-brand Tee? That's likely their top pick and one of the products that will be recommended. The bottom line? Winning customer loyalty takes more than just being on the shelf. It demands ingenuity, especially with our tight marketing regulations. Get out there! Engage at consumer events, set up pop-ups, amp up your social media presence, leverage age-gated ads. Above all, be accessible – offer support, open channels for customer interaction. Your brand's success isn't just about making it to the shelf. It's about staying in the hearts and minds of consumers. Show them what you've got! #cannabisindustry #cannabismarketing #cannabisretail #cannabis

Michigan cannabis retailers are experiencing a frustrating — but all-too-common — challenge: April sales volumes are up by 9.3%, but revenues have fallen by 3.5%, according to Michigan’s Cannabis Regulatory Agency's monthly report. So, are shrinking profits just the reality for cannaretailers? Nope! HighRewards is designed to enhance, not replace, your dispensary's existing rewards program. By integrating with our user-centric app, you can increase margins and customer retention through innovative engagement and gamification without diminishing the perceived value of your products. HighRewards helps you: Boost Customer Engagement: Keep your customers involved and interested through a rewards-based ecosystem that rewards their loyalty and engagement, not just their wallet. Target Smarter, Not Harder: Utilize our data-driven insights to tailor your marketing efforts without constantly defaulting to steep discounts. Preserve Your Pricing Strategy: By reducing overreliance on discounts, HighRewards helps maintain your product's value in the eyes of your consumers. With HighRewards, you have the power to navigate the complexities of an expanding competitive landscape, ensuring profitability through smarter engagement and a rewarding customer experience that complements your existing loyalty initiatives. Ready to start? Learn how your dispensary can be part of our launch in the comments!

Today was a very special day. Before I delve into SampleDirect, I want to address something you may have noticed: if you've ever received an email from me (and if I've done my job right, you probably have), it's from @clearleaf.co. Clearleaf isn't just the brains behind our service Buddi; it was always meant to create further innovations in the cannabis market. And today, we've hit a milestone with the launch of our second product into beta: SampleDirect. SampleDirect addresses several significant pain points we identified in the industry: 1. Improved dissemination of product information from brands to retailers. 2. Enhanced visibility for retailers regarding upcoming product releases. 3. Empowering retailers with a "try before you buy" option, and "try your own supply" product education tool. 4. A scalable, centralized platform for brands to seamlessly connect with retailers, providing high-quality product information and improving product education to boost sales. This beta launch signifies our commitment to bringing this platform to market, gathering feedback from customers (both brands and retailers), and developing what adds the most value for everyone involved. It won't be perfect right away, but we're 'moving fast and breaking things' to get to the right answers quickly and deliver something that brands and retailers will love. Lastly, I want to extend a shoutout to our partners in this venture: Christopher Violas at Greenline, a BLAZE® company; Gary Cohen at Cova Software; and Amir Ahani at TechPOS. While there are many others I could name, it's fantastic to collaborate with teams that are dedicated to the success of this industry and still to this day, almost six years after legalization, are building new products and services to help businesses succeed. Excited for what's to come!