Jarron Vosburg’s Post

What's the difference between sales and marketing?

Resist the urge the spend money on marketing. The fundamental question for sales and marketing leaders is "where will I get leads?" Google. LinkedIn. Meta. To get more leads, I must spend more money. This approach will lead to failure. Most are unwilling to do the work that's most difficult. Understanding your customer. Can you confidently answer these questions with authority? 1. Who is my customer? 2. What does my customer need? 3. Do I know how to speak to that customer in a way that will get their attention? 4. Why me versus something else? Technical work in paid media channels has a quick path to diminishing returns. It's the first place marketers go when leads aren't converting to sales and it's the first thing salespeople ask about when they feel their leads aren't qualified. Should we refine our audience? Should we test new messaging? Should we swap the creative? It's like changing your wiper blades when all four tires are flat. Paid media is for message distribution. Even paid search, which is widely considered the place to capture high intent, is simply a distribution channel. You want your message to be seen by an audience. That audience is people searching a term, phrase, or keyword. If you aren't an expert in understanding what will resonate with your ideal customer at the point at which they're actually in market, then you'll waste every dollar you spend.

Me to my friends: “Let’s catch up later” Me to my colleagues: “Let’s circle back on that and schedule a sync when we share some avails” Who did this to us?

A few years back, I added a step to my interview process for sales candidates: Teach me something. They choose the topic, any topic, and must complete the presentation in 20 minutes or less, including Q&A. Some topics we've seen: The Importance of Sleep History of Chopsticks How to Solve a Rubik's Cube My personal favorite? "Double the Size of your Chipotle Burrito: Without Paying Extra" Helps us learn about them as people, see how they craft a narrative, and demonstrate their ability to sell something unique to them. Direct correlation between folks that presented a topic and their longevity and performance in the role.

I need some help from my LinkedIn network! Is anyone familiar with, or know someone who’s familiar with , making small changes to HTML code in Klaviyo? Trying to solve for a time sensitive change today and my developer is unavailable.

Today at 12:30pm CST, Rob Solberg and I will use a website randomizer to find a business somewhere on the web. Then, in the course of 30 minutes, build a go to market strategy draft complete with: Elevator pitch ICP Sales collateral sources 1st cold email Inbound lead form draft And more. Any site could come up. Let’s see what we can do.

Either we pull off the impossible, or we make fools of ourselves in the process. Join Rob Solberg and I for JumpCrew's innagural episode of "Randomized Revenue", where we let a website randomizer choose our fate. Whatever comes up, we'll have to build a sales strategy live...for better or for worse. Part of me hopes you'll join...

"Speed to lead" has been part of my DNA at JumpCrew since day one. If my memory serves, it was even included in my onboarding and training materials. For those that aren't familiar, Harvard Business Review audited 2,241 U.S. companies, measuring how long each took to respond to a web-generated test lead. The results: 37% responded to their lead within an hour 16% responded within 1 to 24 hours 24% took 24 hours or more 23% of the companies never responded at all The average response time? 42 hours. 🤯. I'm experiencing this first hand, right now, as a high intent buyer. Me: I need a Wordpress developer to apply some website changes My buying process, which started last Thursday, March 30th: 1. Google "wordpress developers nashville" (I'd love them to be local, but not critical) 2. Scan to organic results first and find a few websites of individual developers that are local and look to do what I need 3. Email them directly saying I need help, here's my scope, is this something you can do. 4. Visit Clutch for "top wordpress developers nashville" 5. Sort by highest rating 6. Click to the website of FOUR (4) companies and submit a form/email them directly. I'm in need, I'm buying, can you help. Sitting here today, Tuesday, April 4th, want to guess how many responses I've received? Zero. Zilch. Nada. Crickets. At this point, whoever responds to me first as I continue hunting is more than likely going to get the business, purely by the fact that they respond. Folks, when you get those sweet, precious, wonderful inbound leads, and you can't guarantee you'll be at your computer to respond right away, just set up a sequence. Even an automated email saying, "hey, we see you, here's some info on us and we'll reach out asap", is all I need to stay on the hook. Of course, in a way this is a shameless plug that I'm looking for #wordpress support, specifically a #wordpressdeveloper who can apply some changes to an existing site. If you know anyone...... #b2bsales #inboundsales