Jasper Kuria’s Post

Some pretty interesting analysis on how shopping habits are being influenced by scalper and sneaker bots in a new report we just released called "How are Bots Changing Buyer Behavior?" https://lnkd.in/gK4Hmqty Come join our webinar "Bot Legislation & the Ethical Grey Area" on 21st November from 2pm GMT to hear more views on the topic: https://lnkd.in/gY-QCm2u #bots #scalping #cybersecurity

AI tool FACTlix detects fraudulent consumer reviews #FraudDetection 🤝 Follow us on Discord 🔜: https://lnkd.in/gt823Zd3 🤝 Follow us on Whatsapp 🔜 https://wapia.in/wabeta _ ❇️ Summary: FACTlix is an AI-powered tool designed to identify fraudulent consumer reviews, which have been found to influence 12% of e-commerce sales. The prevalence of fake reviews skews consumer purchasing decisions and can damage the reputation of honest companies. Amsety CEO Mustafa Behan emphasized the growing problem of fake reviews and the need for businesses to combat it. FACTlix uses decisional AI to identify fake reviews before they are published, and has been tested with over 20 million reviews and 400 million data points. The technology is patented and complies with European laws on review quality and data protection. It can also identify fraudulent content such as deepfakes, offering a solution for search engines, marketplaces, and news outlets to enhance credibility and protect customers from dubious reviews. FACTlix is offered as a SaaS solution and can be easily integrated into various online trading platforms. Hashtags: #chatGPT 1. #AIfraudDetection 2. #FACTlixFraudDetection

Is it fraud if you enjoy it? In this world of push-button originals and push-button copies, millions of opportunists have tapped into research models and pirate models for easy side money, flooding art and stock photo marketplaces far beyond what existing moderation can keep up with. More images were generated last year than photos taken in all of history, and self declaration of AI outputs has been proven all too tempting for fraudsters to game. As Wacom learned, it’s buyer beware and know your customers. The latest research shows laymen have a 50/50 chance of spotting deliberately deceptive fakes, and even experts only 75% — both groups also giving quite a few false positives. Whereas Hive Moderation has steadily developed into a reliable AI detection tool, thanks to the abundance of new training data. It produces few false positives for unaltered or lightly edited machine outputs. As it’s still vulnerable to adversarial techniques, robust detection requires the aid of expert humans. But it serves well for bulk detection usecases. Along with C2PA watermarks now being rolled out by major platforms, we can look forward to a marginally more trustworthy online media landscape. Bad actors will still have no problems running generation without watermarks at scale; outputs can also be screenshotted and cropped out by anyone without second thought. The image below is being sold fraudulently by a human artist as an art print of his own work. This one looks like Midjourney because it is, but so does everything else on his site. It has no less surface appeal and no more charm or personality. So what do plagiarism machines mean for the low-end art market? Between new entrants and opportunistic adopters, 20-50% price drops across the board. A hundred slight variations on offer instead of the one shot. The same as ubiquitous mobile cameras for photography. Some apparently take the prompt mob’s war cry of “adapt or die” to be “adopt or die” and “exploit and be exploited”. Others double down on their humanity and retreat to bastions like kin.art, Flippednormals.com and Cara.app and erect defenses like Kudurru, Mist, Glaze and Nighsthade. “If they raid our shop windows for raw material, let the whole street burn.” As a buyer, you choose who to support. Or to let tech companies perform the fraud for you and let you pretend you made it. #degenerativeai #createdontscrape #artheistofthecentury https://lnkd.in/dW8x9Zpp

WormGPT is not a creature from a sci-fi novel, but rather a manifestation of the darker side of AI. It is an advanced AI program that leverages the capabilities of GPT-based models, such as ChatGPT, to automate fraudulent activities within the business world. It can impact businesses in the following ways 1️⃣ Leads damage- WormGPT’s content generation abilities pose a significant risk to the e-advertising ecosystem. Fake, convincing messages targeting genuine leads can deceive them into clicking malicious links, compromising their personal data. 2️⃣ Reduced Monetization- Businesses accused of targeting leads through fake messages often see reduced interactions on their ads, drastically decreasing monetization opportunities for associated publishers. 3️⃣ Reduced customer retention- An advertiser willing to reap the benefits of e-advertising through email marketing campaigns may suffer exorbitant losses if these campaigns are plagued by fraudsters through fake e-mails directed towards the large stacks of consumer data gathered through months of research and hard work. Once these customers fall prey to these phishing e-mail attacks from fraudulent sources, advertisers may never be able to retain them. In light of these challenges, it is crucial for businesses to adopt robust anti-fraud measures. Fraud Detection tools leveraging advanced AI for detecting and mitigating fraudulent activities can safeguard both their financial interests and customer relationships. #adfraud #aifraud #digitaladvertising #mobileadvertising #ctvadvertising #programmaticadvertising #performancemarketing #affiliates #digitalmarketing #cybersecurity #frauddetection #fraudprevention #ClearTrust

AI Discrimination Claims Are on the Rise! I love #ChatGPT! I use it everyday. But it has dark side. Artificial intelligence is not so intelligent when it comes to #discrimination. Check this out! Rite Aid’s use of AI led to discrimination against people of color and tagging them as shoplifters! LAW OFFICES OF ERIC A SHORE 1-800-CANT-WORK #ericshore #1800CantWork #ai #artificialintelligence

SCAM: Scammers are getting more sophisticated, taking advantage of technology to aide in their efforts. Scammers have stated using the increasingly popular ChatGPT to help target victims. Taking an illegal scam script they’ve used before, they can plug it into the technology and come up with additional variants, targeting different types of people. They can also generate fake emails and shipping messages. To learn more about this type of scam, read this article - https://cbsn.ws/3uTHW2A. #ScamAlert #StayAlert #SecuritySaturday #FinancialScams #ChatGPT

"Because it’s simpler and cheaper to base fake videos on real content, bad actors are scooping up videos on social media that match the demographic of a sales pitch, leading to what experts predict will be an explosion of ads made with stolen identities. Celebrities like Taylor Swift, Kelly Clarkson, Tom Hanks and YouTube star MrBeast have had their likenesses used in the past six months to hawk deceptive diet supplements, dental plan promotions and iPhone giveaways. But as these tools proliferate, those with a more modest social media presence are facing a similar type of identity theft — finding their faces and words twisted by AI to push often offensive products and ideas. Online criminals or state-sponsored disinformation programs are essentially “running a small business, where there’s a cost for each attack,” said Lucas Hansen, co-founder of the nonprofit CivAI, which raises awareness about the risks of AI. But given cheap promotional tools, “the volume is going to drastically increase.”" https://buff.ly/3PM8FGe

Get ready for increased spam when OpenAI releases autonomous agents..... Here are a few tips for advertisers in lead gen + DTC space: 1️⃣ CAPTCHAs: These challenge-response tests are designed to determine whether the user is human. Implementing CAPTCHAs, especially for lead-generation forms, can help weed out bots. 2️⃣ Traffic Source Monitoring: Analyze the sources of your traffic regularly. Unusual spikes from a particular region, IP address range, or referring domain can be indicative of fraudulent activity. 3️⃣ Limit Ad Exposure by Frequency: Limiting how often your ads are shown to the same user (using frequency capping) can reduce the chance that they will be clicked on repeatedly by the same fraudulent entity. 4️⃣ Use Anti-Fraud Tools and Platforms: There are many platforms and tools designed to help advertisers detect and prevent click fraud. We partner with ClickCease. 5️⃣ Segment and Monitor: Segment your ad traffic by various parameters (e.g., device type, geography, time of day). If you notice abnormal patterns in one segment (e.g., a very high click-through rate (CTR) from a specific region in the middle of the night), it might be a sign of fraudulent activity. 6️⃣ Engagement Metrics: Bots might click an ad, but they're less likely to engage with the content, fill out a form, or make a purchase. Monitor engagement metrics closely. If you see high clicks but low engagement, you might be dealing with fraud. 7️⃣ Blacklists: If particular IP addresses or domains are known to be problematic, add them to a blacklist so they can't interact with your ads. AI-driven systems evolve, so anti-fraud mechanisms should too. Continually update and refine your fraud detection strategies. Stay informed about the latest techniques and technologies in fraud detection and mitigation. #preparate #digitalmarketing #clickfraud #ppc #chatgpt #ai

FTC Opens Consumer Protection Investigation of OpenAI, Creator of ChatGPT - JD Supra The Investigation - The Federal Trade Commission FTC recently opened an investigation into OpenAI, creator of ChatGPT, to determine whether the ... More Info. FTC Opens Consumer Protection Investigation of OpenAI, Creator of ChatGPT | JD Supra https://lnkd.in/dZgwi9bC #web3#Webtribeinc#ai#chatgpt

Mercado Libre utilizes AI to combat fraudulent ads on its platform #AI #AItools #artificialintelligence #BrandProtectionProgram #counterfeiting #Ecommerce #ecommercesecurity #fraud #HumbertoChiesiFilho #Intellectualpropertyrights #irregularities #llm #machinelearning #MercadoLibre #MLtools #piracy #proactivesecuritymeasures #realtimecompliance #removalofads #reportsystem #ruleviolations #transparencyreport #variablesanalysis