I know, I know…I just posted about my kid. Well I got 4 of em, so buckle up. It was such a treat to spend Colorado Ad Day with my daughter (and would-be account coordinator) Haley Graham. So many inspiring talks and opportunities to catch up with all my favorite ad people. Thanks to Ad Club Colorado for organizing such a great program, and Cactus account boss Ainslie Fortune for emceeing the day. We’ll be back next year! #hiremykidplease
Seasoned Recruiter with 20+ Years of Expertise and Success Connecting The Best Executive & Creative Talent in Advertising, Modern Marketing, and Digital Media with Iconic Brands & Leading Agencies across North America.
CEO at ThreeSixtyEight, a B Corp | Creative Agency for Organizations Shaping the Future of Learning | Helping BTR become the Creative Capital of the South @ Assembly Required l Advocate for Unconventional Talent
A quote I say to remind myself to keep grounded is, “Don’t do it for the applause, do it for the cause.”
But sometimes I still feel so grateful when our team acknowledges what we’ve built.
This time the award is one of Ad Age's Best Places to Work.
The award means a lot to me because 2023 was a crazy year with so many things happening.
My partner and good friend Jeremy Beyt recapped our year in a recent post here:
➡️ We held four sold-out Assembly Required conferences with over 500 civic and business leaders coming together to enrich our community and bolster economic growth in our home city, Baton Rouge.
➡️ Shipped 65 projects for global non-profits, education innovators, economic development pioneers, and values-aligned businesses across technology, healthcare, insurance, and entertainment.
➡️ Earned a National Addy for our work producing the Opportunity@Work Tear the Paper Ceiling website, which served more than 1.3 million people seeking to learn more about the campaign in 2023.
➡️ Launched Aisle3, our in-house production company led by Philip Roberts. In its first year, Aisle 3 shipped 22 film + animation videos and traveled 9,028 miles to capture client stories. Visit aisle3.tv.
➡️ Opened an in-office creator studio led by Khoi Nguyen that will empower every contributor at ThreeSixtyEight to share their expertise and client stories regularly in 2024. I am particularly excited about this endeavor because we have so much great work we have yet to share.
➡️ Continued to develop our technology expertise through strategic partnerships such as our Webflow Enterprise Partner status. In fact, Timothy Ricks was invited to speak at this year’s Webflow Conference in San Francisco.
➡️ Began productizing our service offerings to meet the needs of our clients at every stage of their journey. More coming on this in 2024.
➡️ Overhauled our operation within ThreeSixtyEight to reduce creeping inefficiencies that might slow down the work or drive undue costs. Our Director of Ops, Kara Pitre, has developed a new pod-style model designed to give the team more focus, efficiency, and impact in 2024.
➡️ Expanded our local network of civic and business leaders by joining strategic boards and initiatives across the city, sharing in the conversation around workforce development, education reform, and community engagement.
➡️ We also had plenty of fun, flying our team to Oklahoma City for a 3 day retreat, hosting a summer family-day, attending industry conferences, and taking plenty of time to share a meal together TSE-potluck style. In fact, we ended our year last night with one final company holiday/karaoke party.
None of this could happen without the essential ingredient - our people.
Thank you TSE for being an amazing place where we can show up to do some of our life’s best work while being together as a team that truly embodies core values.
We're excited to keep building something we're all proud of.
#bestplacestowork#adage#culture
“You’ll have to drag me out.” - Kaitlyn Hieb, hired August ’21
We are proud to announce that we have been named one of AdAge’s Best Places to Work. We landed in the number 23 spot and have the honor of being the only Louisiana agency.
#adage#bestplacestowork
Strategic Planning, Brand Management, Team Leadership, Campaign Development, Digital Marketing, Content Creation, Website Development, Social Media, SEO, Public Relations, Market Research and Analysis, and CRM Management
https://lnkd.in/gyJg7cCh
Super Bowl LVIII has come and gone, and here are some of my thoughts.
My standout ad? Paramount+. Goofy, cringy, and funny. Will I subscribe? Maybe. With my family's love for Survivor, it's a possibility. But at $30 million for a two-minute slot, plus production costs, I wonder: How many subscribers does Paramount+ need to justify its ROAS?
As an Arnold Schwarzenegger fan, the State Farm “neigh-baa” ad was fun. A smart move compared to their previous campaign with Patrick Mahomes and the Chiefs. As a Raiders fan, I cringed at those ads all season. I bet fans of the other 31 teams felt the same. Yet, State Farm persisted. I don’t get it. What's your take on their strategy?
Kudos to Usher for his halftime show. No paycheck needed, just exposure, please. Last year, per Forbes, Rihanna's music sales spiked 300%+ due to her halftime performance. Now, that's marketing savvy.
On the flip side, after a decade, Pepsi's Super Bowl halftime sponsorship has been passed on to Apple Music. With broadcast TV on the decline, Pepsi's move into the digital space makes sense. Targeting Gen Z? Follow the digital trail. That, too, is smart marketing.
⭐ 🎬 You have likely heard about the ongoing strikes in Hollywood, but have you considered their potential impacts on your business's advertising strategy? Here are a few ways to navigate this through 'strike-proof' programming opportunities.
#LifeatCox#advertisingtips#hamptonroadsva#streamingtv#tvadvertising
We know time is money, so that’s why we fit every single #SuperBowl ad from tonight—all 66—into a two-minute video. Enjoy watching everything that happened between the 49ers-Chiefs rematch (Taylor's Version).
https://adweek.it/3UCUK8G
Are the #Celtics the best team in the East?
Well the ratings are! We just had the highest Preseason ratings in FIFTEEN YEARS! if you’re in my network, you received an amazing offer for #BostonCeltics TV advertising. If you want to learn more about how this can help your business, get in touch! #boston#bostontv#sportsadvertising#digitaladvertising
The latest John Lewis Christmas ad is quietly bold but also soft, showing a different kind of courage. It's more than a tradition for viewers; it's a creative space for marketers.
The tagline, "Grow Your Traditions," hits home. It says, "Be brave, live your traditions in your own way." Traditions should grow with us, not the other way around.
The standout moment? At 1 minute and 42 seconds, the "different" Christmas tree surprises us all. What seems odd at first becomes something amazing when treated with love.
This year's ad is extra special. It's a passing of the torch to a new agency, Saatchi & Saatchi, after a 13-year partnership that started in 2009. Even with the change, the storytelling keeps its magic with a fresh perspective—strong stories, catchy music, and a touching ending.
And here's the brave part: the ad shows a single-parent home with a brave 9-year-old as the main character. It's different, and that's great. It challenges norms, showing that 15% of UK households are like this.
Recognizing that this bold move is a result of the concour, it's
evident they've steered John Lewis towards positive change in their strongest castle. To navigate and champion such a transformative shift is, in itself, an act of courage. Big congratulations!
johnlewis#change#christmasads#courage#diversity#storytelling#advertising#traditionhttps://lnkd.in/dPJpKqEe
Actively Seeking Entry-Level/Junior Account Management Position
1moThanks for being my buddy today and everyday!!❤️❤️