Jennifer Quigley-Jones’ Post

Woah — Creators are getting their own festival at Cannes! A while back, I wrote about how creators didn't have their own awards program, and it was time for someone to create the Oscars for Creators. I hadn't even thought about Cannes. In my mind, I had always considered creators "entertainers," but the reality is, they are also strategic marketers too. The Festival is literally called the "Cannes Lions International Festival of Creativity". It has CREATE in the name. While the festival celebrates those working in creative communications, advertising, and related fields, it blurs the line between marketing and entertainment... Which feels like the perfect place for creators to show up. I'd argue that creators are both entertainers AND marketers, which is why they can show up both at the Oscars/Grammy's and also at Cannes, Adweek, etc. And it's only time until there a premiere festival for JUST creators. It's great to see Cannes getting ahead of that. So, do you think Cannes is the right place for creators to show up? And would you describe creators as more entertainers or marketers? P.S. It's my dream to go to Cannes for the festival. Manifesting a trip next year!! #marketing #cannes #canneslions #creators

Recently I spoke with Ad Age about all the news, drama, and big takeaways from Cannes Lions International Festival of Creativity. We all know the weeks after the Festival are the beginning of our New Year. Everyone’s fired up, talking about inspiration, determined to have brave conversations, motivated by being pissed off at not winning a Lion, pouring through copious trend wrap-ups, promising to do work that makes a difference. Then we bring on the ‘big idea’ meetings, the how we win action plans, the hack sessions, the unpack the work workshops. Now, I'm not mad about this. This is a very good thing. We all need this kick in the arse to power us forward BUT... I would stress one big thing as we take our New Year's vigor to the table. Let's save the business before trying to save the world. This year, we saw a healthy body of work awarded Lions that used the power of creativity to transform businesses - AND people's lives, communities, and maybe even the planet. Work where the purpose was real, demonstrated at scale, and delivered tangible outcomes for both business and cause. We finally, hopefully, have gotten over being completely drunk on ‘purpose', and awarding advertisers with Lions simply for paying lip service to causes and social well-being. Let's go make more of this work, please! Happy New Year.

This year, I once again watched the spectacle of Cannes Lions International Festival of Creativity 2024 unfold with awe. Though I wasn't able to attend in person, I’ve been kept up to date by Ella Butler, my social feeds and of course, the BizBash annual round up from Claire Hoffman - which never fails to highlight best in class. Here’s five key activations that really stood out for me: 1.⁠ ⁠Pinterest Manifestival: Pinterest's transformation of the Carlton Beach Club into a real-life version of their digital platform is always a pleasure to behold. They nailed it again this year! 2.⁠ ⁠LinkedIn: The Place to B2B: LinkedIn's clever play on words perfectly encapsulated their activation's purpose. They took over three floors of the Carlton hotel, to create a hub for professional connections and creativity. 3.⁠ ⁠Meta Beach: Meta's focus on connections and the possibilities of their technology was expertly executed. The standout Reels Cinema, emerging from the sand was such a great idea. Nice work Jack Morton Worldwide! 4.⁠ ⁠Spotify Beach: Spotify's round-the-clock activation hub was a masterclass in blending thought leadership with entertainment. 5.⁠ ⁠Netflix: The giant Netflix 'N' towering over the Croisette is now a Cannes Lions staple, serving as a constant reminder of the streaming giant's presence. Their rooftop takeover, featured vignettes inspired by their most popular shows. Another incredible experience by Seen Presents. Did anyone meet our Squid Game actors, by the way? A huge shout out to ALL the brand ambassadors, event managers, and support staff who are the unsung heroes of Cannes Lions, ensuring that every interaction leaves a lasting impression. With thanks to our teams supporting our clients Amplify, 160over90, Chase, United Airlines, Seen Presents and Netflix. Check out the BizBash article here: https://lnkd.in/eEeTDgQs #KruLive #BrandExperiences #EventProfs #EventStaffing #LoveForPeople

The countdown has begun! Join us THIS Wednesday as we get ready for the best week of the year in both advertising and the french riviera! We're talking about everything you need to know about packing, planning, and conquering your week at Cannes! Register to join us for this informational session through the link in the comments! #cannes #events #advertising #marketing #canneslions

HELLO #creatives. Are you sparkling with inspiration from Cannes Lions or are you back to staring into your screen waiting for another kicker fix of creative genius? Worry not! We’ve got you. It’s taken us a hot minute (er, two weeks) to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. In our first report, we’ve deep-dived into the Cannes Lions International Festival of Creativity winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives, added value and left more than a crumb of value. It made an impact. You’ll get to hear from some of the leaders behind the work, including, the brilliant: Youri Guerassimov & Gaëtan du Peloux, Joint CCO & CEOs,  Marcel Paris Susie Walker, Chief Creative Operations Officer, DDB Jamie George Cordwell, Global Executive Creative Director, Edelman  Marissa Eddings, Senior Director Of Brand, Advertising, Media, In-Store Marketing, and In-House Creative Agency, 7-Eleven Alex Nassour, Senior Creative & Art Director, Wieden+Kennedy  Luca Lorenzini and Luca Pannese, Co-Founders and Executive Creative Directors, SMALL and top quote from Leila Fataar Cultural relevance matters, for everyone: for individuals, for businesses and for society at large. There isn’t a “Culture” Lion yet (there is a cultural insights sub cat though), so we focused on Entertainment, Social and Influencer, PR and Creative Strategy Lions and kept an eye on the cultural pulse across all other categories too to unearth a few trends and natty stats. I really hope you find it useful/ valuable/ in some way insightful :) 🐶 P.s. Did you know that Cannes Lions winners prefer dogs to cats?  🎮 And that gaming and grub should be an entire new Lions category? Josephine Andrews, Vanessa Sawyerr, Michelle Graves, Mark St. Andrew #creativity #canneslions

Being on the ground at Cannes Lions International Festival of Creativity, here’s my initial dispatch: In 2010, Cannes Lions dropped the word “advertising.” It made sense at the time because there were starting to be so many new forms of advertising that didn’t fit the old mold. Branding-wise, I believe it was a great positioning move. Since then, the festival has grown tremendously. It now attracts so many people from so many different job functions and companies, not just agencies and production companies. So many new categories have been added also. Naturally, I thought there would be way more creative work entered into the show. Not so. Almost 40% less creative work. Does that mean this industry is now less about the work and creativity? Creatives used to own the word creativity. That may have been true in the context of advertising. However, in a borderless, always-on world where anyone can create, creativity no longer belongs to creatives only. I made this point to a strategist friend of mine near the Croisette today. He said candidly. It never did. #CannesLions #creativity #advertising

I counted the Cannes Lions entries so you don't have to! 😉 Total entries are down 1.1% from last year. But don't cry for Cannes; they still pulled in an estimated $36M on entry fees, alone. The Mobile category was retired and a new Luxury & Lifestyle category was added. Beyond those category changes, it's interesting to see the entry trends—what attracted more entries and what fell? Innovation, Social & Influencer, and Creative Commerce are ⬆️. Pharma, Entertainment for Gaming, and Creative B2B are ⬇️. ADWEEK reports that total entries are down 38% from the high-water mark of of 2016. But attendance and revenue are up; the festival generated $129M in 2023. Click through the report below to see the numbers. #CannesLions #FestivalOfCreativity #FestivalOfMoney

A whopping 82% of Cannes Lions International Festival of Creativity attendees feel that the festival has become more geared to tech companies than about creativity. "The overwhelming agreement that focus has shifted from creativity towards tech is, if not surprising, still a startling fact. I’d like to think creativity will always remain at the heart of the festival, and be the central tenant of what we do as a sector" - MullenLowe UK chief growth officer, Lucy Taylor. More insight's from MullenLoweUK's research here >>>https://lnkd.in/evcieU7r #advertising #creativity #marketing

Attending Cannes Lions International Festival of Creativity this year? Keep 30 mins on Tuesday mng free & come over to the Forum stage. Gautam Reghunath and I ragebait on Pricing Creativity - the karma, curse and cure to our strangely priced industry. On how we got here over 6 decades. On what the employee-hour based pricing has done to us. Why it's at the core of every other issue the industry faces. And what cures for a confident, high-risk, high-growth future for advertising actually looks like. PS - We MIGHT also dish out free beer as part of the act 🍻 https://lnkd.in/gGZfWfUa

If every agency wins AdAge's A-list local/regional/national/international Agency of the Year gold, silver or bronze award every year, then NO agency actually wins AdAge's A-list local/regional/national/international Agency of the Year gold/silver/bronze award every year. (Especially when it's mostly based on getting creative with the numbers, not how creative the work actually is. Heck, I should start submitting my CPA for this award, he's WAY more creative than I am when it comes to adding and removing 0s.) The fact is, the only agency that should easily win this award every year by creative default is still independent and it still shows Wieden + Kennedy. #Adage not #AdAge