Jerry Del Colliano’s Post

KPWR-FM/Los Angeles Extending Signal North of Mt. Wilson KPWR-FM (Power 106)/Los Angeles is increasing its signal north of Los Angeles, through the deployment of a three-node MaxxCasting system from GeoBroadcast Solutions. This installation in the largest radio ad revenue market potentially paves the way for other local stations to grow revenues and increase coverage beyond their current signal using the MaxxCasting multiplex configuration. Owned by Meruelo Media, Power 106's Hip-Hop format reaches more than 2.8 million listeners every week, and the audience is as diverse as the general population of Southern California. However, the residents of communities north of the market, in the mountainous region, do not receive broadcast signals from the main antenna farm located on Mount Wilson, where cities such as Lancaster and Palmdale are not covered. "MaxxCasting will improve our signal reach and open up our ability to increase revenues by reaching the large populations on the other side of the San Gabriel Mountains," said Meruelo Media SVP Finance and Operation Tomas Trujillo. "As the first station in the market to clearly reach listeners north of the market we also see this as a competitive advantage for advertisers trying to reach the northern communities." "More

New Post: How to Watch the 2024 People’s Choice Awards Without Cable - https://lnkd.in/gt37YqsX - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. The 2024 People’s Choice Awards, hosted by Simu Liu, are taking over the Barker Hangar in Santa Monica, Calif. on Sunday (Feb. 18) to celebrate the best in TV, movies and music over the past year. In addition to the usual categories, two stars will receive special awards at this year’s ceremony: Adam Sandler (the people’s icon) and Lenny Kravitz (the music icon). See below for everything you need to know about tuning in to this year’s People’s Choice Awards. When Are the 2024 People’s Choice Awards? Air Time, Channel, Date The 2024 People’s Choice Awards will air on both NBC and E! and stream on Peacock on Sunday, Feb. 18, at 8 p.m. ET/PT.  If you have cable (or a digital TV antenna like this one from Amazon), you can watch the People’s Choice Awards on TV through your local NBC affiliate. How to Watch the 2024 People’s Choice Awards Online For those who cut the cord, the 2024 People’s Choice Awards can be viewed on your TV, computer, phone and other devices as NBC can be streamed using Peacock, DirecTV, SlingTV, fuboTV, or Hulu + Live TV. Most of these services offer free trials, which will allow you to watch the People’s Choice Awards for free online without cable. directv free trial Subscribe to Peacock Premium Plus to get access to NBC to stream the People’s Choice Awards live. Peacock Premium Plus is $11.99/month for commercial-free streaming, along with access to a huge library of must-watch movies and TV series currently streaming on demand including The Traitors, In the Know, Ted, Dr. Death, Genie, Couple to Throuple, Love Island Love Games, Poker Face, The Holdovers and My Big Fat Greek Wedding 3. peacock subscription Who Is Performing at the 2024 People’s Choice Awards? Kyle Minogue and Lainey Wilson are set to perform at the People’s Choice Awards. Kravitz will also take the stage to perform a medley of hits commemorating his music icon honor. This year’s nominees include Taylor Swift, Travis Kelce, Beyoncé, Leonardo DiCaprio, Ryan Gosling, Margot Robbie, Timothée Chalamet, Sydney Sweeney, Glen Powell, Jacob Elordi, Jeremy Allen-White, Selena Gomez, Olivia Rodrigo, Khloé Kardashian, Kim Kardashian, Bad Bunny, Jack Harlow, and Lebron James. See our full list of nominations here. - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - http

What’s your frequency? 📻 We hope it’s in radio because that remains a huge part of the market share AND it’s affordable. In fact, AM/FM radio captures 37% of Americans’ listening time, making it a dominant player in the audio landscape. In our latest blog post “How Much Do Radio Ads Cost?” we break down the specifics of radio ad pricing, listener reach, and whether AM/FM ads are still worth it in 2024. Click the link below for the blog post. https://lnkd.in/gZiFJ2vU #AudioAdvertising #AMFM #MarketingStrategy #AdCampaigns #Advertising #AdResultsMedia

Interesting…2 thoughts…..1.) after 6 years of struggling operations and changing media landscape, in 2008 FCC granted the approval of America’s two subscription/fee based satellite radio companies to merge. 2) now, 16 years later and a tsunami of changes in media landscape with regards to media consumption and media advertising shifts due to shift to digital, the FCC still blocks local radio broadcasters from merging in local markets to preserve free over the air local radio and imposing more regulations. Bonus thought- we have NOT raised our prices for listening in 100 years! No hidden fees, either. Free and Local and here to serve our local communities.

Q&A TUESDAY Q: What flexibility does radio provide for marketers? A: Radio is largely a local medium. It allows marketers to reach intended audiences by using geography and/or various programming (like music or news/talk). It's highly flexible in terms of scheduling time, placement and creative costs tend to be much lower. Advantages of Radio Advertising --> https://buff.ly/46LwDaV #radio #radioadvertising #mediabuying #qatuesday

Q&A TUESDAY Q: What flexibility does radio provide for marketers? A: Radio is largely a local medium. It allows marketers to reach intended audiences by using geography and/or various programming (like music or news/talk). It's highly flexible in terms of scheduling time, placement and creative costs tend to be much lower. Advantages of Radio Advertising --> https://buff.ly/46LwDaV #radio #radioadvertising #mediabuying #qatuesday

‼️👌🏻ADVANTAGES OF 📻 RADIO 1️⃣It is used to cover mass reach and selective reach of audiences. 2️⃣ Cost is less compare to other services such as television or print media. 3️⃣ Radios are widely available and affordable. 4️⃣Radios can deliver news and information in real time providing immediate updates during emergencies or breaking news events. 5️⃣Radio stations can cater to local communities and provide content tailored to regional interests and languages. 6️⃣Radio engages audience's imagination which allows listeners to visualize stories, characters and events based solely on audio cues. 7️⃣Radios are portable which allows users to tune in while on the move. 8️⃣Radio introduces listeners to new music and artists which facilitates music discovery. 9️⃣Radio helps in delivering advertising to the users. Radio ads can be highly effective which will help in increasing revenue for the advertising companies. 🔟Radio has long history and strong presence in media #radio #media #radiosales #radiobenefits #radiomedia #tvmedia #digitalmedia #mediaplanning #powerofradio #media #trending #latest rfwireless-world.com

On this World Radio Day, we have a question for you: do you still use this timeless media? 📻 Radio brings people together, transcends cultures and languages 🎙️ The Digital Audio Advertising market worldwide is projected to grow by 5.43% until 2028 (according to Statista Market Insights.) If you want to know more 👇 #WorldRadioDay #Radio #AudioAdvertising #Advertising #internationalmedia #internationalagency

The government has raised advertisement rates on FM radio channels after eight years. The gross base rate will now rise from ₹52 to ₹74 for a 10-second slot. How can brands make the most of the radio space for marketing? Click here to share your insights. Radio channels only play music along with interactive RJ.This segment can be made more interesting by including creative shows and informative knowledge.Planning these during commercial times and advertising during that time.Developing of good content on radio and not just entertainment.

#PollResults Here are the results of the poll I conducted to determine if there is still an audience for #FM and #Radio. I initially had a feeling that #FM and #Radio might be losing their appeal, so these poll results came as quite a surprise to me. However, for #marketers, this outcome is encouraging, as it indicates that radio advertising still holds a strong position in their arsenal. #marketing #audio #audiobranding #audioadvertising #poll