Jessica Shapiro’s Post

How First & Zero-Party Data Transforms Your Marketing! Our latest blog, shared from Versium and KDI Media, reveals the game-changing power of First and Zero-Party Data. Here's the scoop: ✅ First-Party Data Understand what your customers are doing by tapping into their interactions with your brand. ✅ Zero-Party Data Dive into the why behind their actions, discovering their preferences and intentions. By combining these data gems, you can: 🚀 Personalize messages that truly connect. 🤝 Build lasting customer loyalty. 💰 Maximize your marketing efforts for ultimate ROI. Read the article: https://bit.ly/3vihVL4 Article authored by Versium and our partner KD Interactive; an OmniCommerce Media Agency that creates seamless shopping experiences across online and offline retail touchpoints. Our partnership enhances B2B2C data audience reach and capabilities, including with respect to Zero- and First-Party Data #versium #versiumreach #firstpartydata #zeropartydata #martech #salestech #digitalmarketing

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝗳𝘁𝗲𝗻 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮 𝗱𝗮𝘁𝗮𝘀𝗲𝘁. 🚀🌟 The real power of data lies not just in its collection, but in its application. Our work with a leading telecom firm exemplifies how deep insights drawn from vast datasets can redefine customer interactions, making them more personalized and impactful. 💭 𝗛𝗼𝘄 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘂𝘀𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝘁𝗼 𝗮𝘀𝗸 𝗯𝗲𝘁𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻? Click the image below for an in-depth look at our data-driven strategy and its impact 👇 #SnowflakeDataCloud #DataEngineering #CaseStudy #Telecommunications #ConsultingServices

Unlock the potential of quality data in the digital landscape! In this video, explore the rewards that come with having accurate NAP, product, price, and deal data across all your stores. Learn how Google and Facebook organically reward businesses with high-quality leads when armed with precise information to engage their customers effectively for commerce conversions. Dive into the world of data-driven marketing with Sekel Tech! From enhancing lead quality to ensuring real-time responses, Sekel Tech's solutions redefine your digital strategy. Elevate your business with the power of quality data, discovery, and engagement. #locationbaseddata #datamanagement #retailmarketing #retailbusinesses #datadrivensuccess #leadvisibility #leadgeneration #leadmanagementtool #businessgrowth #smallbusinessgrowth #businessstrategy #digitaltransformation #marketingdigital #marketingagency #sekeltech For Youtube: Subscribe to Sekel Tech on YT ►https://lnkd.in/dvp-BzbW Other Social Accounts: Follow us on Facebook ► https://lnkd.in/d-xuQxzk Follow us on Instagram ► https://lnkd.in/dGGrKxD4 Follow us on Twitter ► https://lnkd.in/dw8DDRWM For more such stories ► https://sekel.tech/

There's no shortcut to first-party data-driven marketing transformation. Technology is the critical accelerator of this necessary shift. In our survey, 89% of marketing leaders say they're already using MarTech and AdTech solutions to help drive marketing transformation. The challenge is ensuring these different technologies work together seamlessly to deliver a flawless CX. Others are thinking too big — trying to jump right into a huge project such as building a customer data platform. Marketing leaders need to recognize that technology is not the end goal in digital transformation; it's an approach to moving your #CX toward customer obsession. #CMOs should start with their end goals in mind and then build the right blend of first-party data and #MarTech / #AdTech solutions to achieve these goals and build momentum toward full marketing transformation. Check out our 2022 CMO Global Survey for continued information. https://bit.ly/3VHcei4 #datafirst #firstpartydata #datadriven

Unlock the potential of quality data in the digital landscape! In this video, explore the rewards that come with having accurate NAP, product, price, and deal data across all your stores. Learn how Google and Facebook organically reward businesses with high-quality leads when armed with precise information to engage their customers effectively for commerce conversions. Dive into the world of data-driven marketing with Sekel Tech! From enhancing lead quality to ensuring real-time responses, Sekel Tech's solutions redefine your digital strategy. Elevate your business with the power of quality data, discovery, and engagement. #locationbaseddata #datamanagement #retailmarketing #retailbusinesses #datadrivensuccess #leadvisibility #leadgeneration #leadmanagementtool #businessgrowth #smallbusinessgrowth #businessstrategy #digitaltransformation #marketingdigital #marketingagency #sekeltech For Youtube: Subscribe to Sekel Tech on YT ►https://lnkd.in/dTUGQqFq Other Social Accounts: Follow us on Facebook ► https://lnkd.in/dR8hTiBt Follow us on Instagram ► https://lnkd.in/d2RMECaq Follow us on Twitter ► https://lnkd.in/dezhuPDT For more such stories ► https://sekel.tech/

Take a step inside Dell's new integrated stack and see how they decreased advertising risk by 70% and increased digital performance by 45% 👀 In the latest on our blog, get the details on how Dell reimagined their stack around first-party data: https://hubs.li/Q02CDdVB0 #CDP #madtech #tech #data

Clean rooms are the latest buzzy trend marketers can’t seem to quit, especially as the emphasis on needing first-party data continues to grow louder. This year, Gartner predicts that 80 percent of advertisers spending more than $1 billion a year on media will use data clean rooms. Our take on this latest trend is Clean Up Data First and Clean Room later... #adtech #martech #cleanrooms

“Do you want to lower churn by offering more relevant products to your customers? Or increase customer acquisition profitability by creating more accurate lookalike audiences? Before you invest in a CDP, make sure you have use cases that show how it will enhance your marketing performance or lower your costs.” - Pamela Parker via MarTech https://zurl.co/Gt2z #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

I recently attended #IABALM and came away convinced that Data Clean Rooms are not just a passing trend (not that I wasn't before)! There are real, tangible benefits to unlocking the value of First Party Data. But, do you know if your Data Collaboration Platform has built-in measurement to effectively gauge those returns? Check out this post to learn more about the potential of Data Clean Rooms to drive commerce media growth in 2024. #datacleanrooms #retailmedia #datacollaborationplatforms

Personalisation and Innovation 🤝 📊 In an online world where customers crave personalisation, you have access to data insights that help you personalise every interaction with your customers. But is that enough to drive conversions and foster long-lasting relationships? 📰 Remember, it's not just about delivering tailored communications and experiences—it's about creating an emotional connection and making your customers feel truly valued, so check out this article from Econsultancy for the perfect introduction to effective personalisation. 🔗 https://lnkd.in/ewwi8GF4 #digitalmarketing #targetaudience #marketing #customerexperience #innovationmatters