Jessica Whidt’s Post

The Power of PR Analytics: Turning Data into Actionable Insights through better media intelligence. Read our latest post on how we're helping organization take their communications efforts from good to great by analyzing their outcomes. https://lnkd.in/dgYHXzTX #PRmeasure #prtips #mediamonitoring #mediarelations #mediameasurement CC Public Relations Society of America (PRSA)

How do you measure the success of your comms and PR activity? Where do you start? What do you measure? How do you know you are measuring the right stuff? And how can you bring it all together into something meaningful? Lots of questions. And you can find the answers in this blog https://bit.ly/3xJLin9 #mediatraining #mediarelations #comms

Don't overlook proprietary data in your PR strategy! 💡 It's a crucial element that can make a big impact. Check out this quick read for some valuable tips. Ready to level up your PR efforts? Reach out to learn more! #PRStrategy #DataDrivenPR #PublicRelations #PRtips

Here’s how PR pros can best measure campaigns to accurately reflect their work's value and how it contributes to business growth. https://lnkd.in/gCyrVwAs

To commemorate the 15th anniversary of JSA+Partners, I wrote a retrospective in Forbes on the major changes in the PR industry (Hint: a lot!) Would love to hear what you think! #pr #corporatecommunications #thoughtleadership

How do you make sense of PR measurement? Our Insights Directors, Camille Rollason and Alex Alsworth, answer your burning questions from our recent Measurement 101 webinar.

This piece was a great read that emphasized the growing value of PR in the business world! There are great takeaways of incorporating PR models and practices to the broader applications in business!

Check out some trends I am seeing in PR Measurement in this PRNEWS article. Overall, I have seen some positive shifts such as connecting media measurement to outcomes, looking at more strategic measures like trust, and adapting measurement to the new media landscape. I look forward to sharing some best practices for media measurement at the PRNEWS Measurement and Data Seminar in August. ttps://https://lnkd.in/g-7-3NkS #pr #measurement #trust

Curious about the power of Performance PR versus Standard PR? 🚀 This insightful article that we have written internally breaks down the key differences and benefits of both approaches in today's dynamic media landscape. Discover how Performance PR goes beyond traditional metrics, focusing on tangible outcomes and measurable results to elevate your brand's presence and impact.

The #earnedmedia landscape is evolving. Learn about the new challenges PR practitioners face and key insights on how to tackle the evolving marketplace here: https://bit.ly/3ThT1mX