Joe Rizzo’s Post

As an executive, are you overlooking a critical revenue growth opportunity? If you're not intentionally mapping and optimizing user journeys across channels, the answer is likely yes. Fragmented paths are a conversion rate killer. In this must-read guide, you'll learn a proven system to maximize sales by perfecting the customer journey: - Journey Mapping Framework: Visualize every touchpoint from awareness to purchase - Conversion Funnel Modeling: Identify dropoff points sabotaging revenue using AIDA, TOFU, etc. - Optimization Playbook: Specific tactics to elevate engagement and guide users towards conversion Proper journey mapping leads to 20%+ conversion rate increases on average! As an executive, you can't afford to let this big revenue opportunity slip through the cracks. Read the blog post right now and discover how to improve your customer journey to increase conversions. https://lnkd.in/gb2Awzbe #ConversionRateOptimization #BusinessGrowth #DigitalMarketing

How to optimize your customer acquisition strategy if you are struggling with efficiency, tracking or scaling🔽 🏋️ Focus on sourcing high-quality data. Perfect your paid and organic funnels. Introduce growth hacking tactics. Test new elements in your user journeys. Train your team on testing and experiments. Track efficiency impact and identify cost problems. 👇 1️⃣ Understand the Customer Journey: Map out touchpoints from awareness to purchase. Create strategies for placement, content, copy, creative elements, and landing pages to target users at different stages of your shopping cycle. 2️⃣ Budget Allocation: Allocate your budget to high-ROI touchpoints and build high volumes of organic funnels to grow coverage and keep costs low. Distribute funds effectively across channels that generate the most engaged leads. 3️⃣ Measure Channel Performance: Make data-driven decisions. Use historical data and key metrics like conversion rates, CPA, and engagement rates to identify effective channels and discontinue ineffective ones. 4️⃣ A/B Testing: Conduct weekly tests. Continuously experiment with different marketing elements to find what resonates with your audience and improve conversion rates. What challenges have you faced in optimizing your customer acquisition? Share below! 👇✨ #CustomerAcquisition #GrowthMarketing #ChannelStrategy #MarketingStrategy #OptimizationStrategies #ABTesting

One of my favourite ways to increase conversion? The Four Forces framework. We love this, understanding it is like lighting lightbulbs everywhere. From paid ads to sales flow. Unlocking predictable growth post-seed can feel like an exhausting puzzle, but the Four Forces framework offers a structured approach to understanding customer behaviour and driving engagement. 🌟 Push of the situation: Identify the pain points and situations that push customers to seek a solution. Craft your messaging to highlight how your product alleviates these specific pain points. 🌠 Pull of the new solution: Showcase the benefits and outcomes of adopting your product. Use case studies and testimonials to illustrate real-life successes and the value your solution brings. 🛑 Anxieties of the new solution: Address common concerns and objections head-on. Provide clear, honest information to mitigate fears and build trust with potential customers. ⛓️ Habit of the present: Understand the inertia and habits that keep customers tied to their current solutions. By understanding and prioritising these forces, you can craft marketing strategies that not only attract but also convert and retain customers. Our approach to defining them is through desk research -> qualitative -> quantitive insights. DM me if you'd like to find out more about how we use them! #FourForces #StartupGrowth #MarketingOptimisation #CustomerInsight

As we approach the end of the month, it becomes essential for businesses to focus on two key objectives: ✅ Acquiring new customers and ✅ Maximizing revenue from their existing customer base. Interestingly, while many businesses tend to prioritize acquiring new customers, a strategic approach to engaging existing customers can be just as lucrative (and most times better for the pockets as well). Think ⏫ Retention ⏫ Cross-Selling ⏫ Up-selling ⏫ LTV and most importantly, ⏫ LOYALTY! At rehook.ai (YC W22), we've had an exciting few days helping our clients devise and execute highly effective promotional campaigns that not only attract new customers but also unlock substantial revenue potential from existing ones. We firmly believe that both these areas hold equal promise in driving significant profits for your business. 🍲 Think of it like getting a complimentary dish when you order you favorite food – it adds value and delights you, leading to increased loyalty and revenue. Similarly, we at rehook.ai help you bring focus back on your existing users and tailor targeted campaigns that unlock untapped revenue streams. Our expertise lies in creating personalized and engaging marketing strategies that resonate with your customers, encouraging them to make repeat purchases and explore additional offerings. We say, let's change what 'end-of-month' means for your business with rehook.ai! Will you believe us when we say that you can implement two dynamic marketing campaigns in just a few clicks by the 31st of July! No? Reach out to us, we'll show you how! #marketingcampaigns #userretention #ltv #customerloyalty #userpromotions #userrewards #marketing #growth #userengagement

Those clicks can go from “How much?” to “Transfer successful.” Here are some game-changing tips to supercharge your sales funnels and boost those conversion rates! 📈✨ 1️⃣ Crystal Clear Messaging: 📣 Nail your value proposition! Ensure your audience instantly understands what you offer. Clarity = Conversions! 💬✨ 2️⃣ Mobile Optimization Matters:📱💨 In a mobile-centric world, your funnel MUST be mobile-friendly. Smooth navigation = Happy Customers! 🚀📲 3️⃣ A/B Test Everything:📊 Experiment with headlines, CTAs, and visuals. What works best? Let the data guide your optimization journey! 📈🔍 4️⃣ Strategic CTA Placement:🎯🤩 Make your Call-to-Action buttons impossible to ignore. Place them strategically to guide users through the funnel seamlessly! 💥🚀 5️⃣ Trust-Building Elements: 🛡️💼 Instill trust with testimonials, reviews, and trust badges. People buy from brands they trust! 🌟👥 6️⃣ Simplify the Checkout Process: 🛒💻 Reduce friction. Keep the checkout process simple and smooth. Ain’t nobody has time for a complicated purchase journey! 🤷♂️💰 7️⃣ Personalization Magic: 🧙♂️✨ Tailor your content based on user behaviour. Personalization creates a connection and boosts engagement! 🤝🔗 8️⃣ Exit-Intent Popups: 🚪🔍 Capture those leaving without converting. Exit-intent popups can be your last chance to make an impression! 📤🌟 Remember, it’s not just about getting traffic; it’s about converting that traffic into happy customers! 🚀💼 Send us a message to get YOU STARTED! #salesfunnel #salesstrategy #salescoach #salescoaching

Master these 7 metrics. => They could be the difference between average and amazing. (+ how you can improve them) 1. Website Conversion Rate (CVR): The rate at which visitors become buyers. Align landing pages with the content driving traffic to them. It's also crucial to highlight past customers' transformations or successes. 2. Average Order Value (AOV): The usual spend per order. Ways to pump up AOV? Make the checkout process enjoyable. Offer bundle deals, and incentivize bulk purchases. Give them value for their money 𝙖𝙣𝙙 𝙩𝙞𝙢𝙚. 3. Days to Profit: The time a customer takes to become worthwhile. How can you cut down this timeframe? Push subscriptions, run re-stock campaigns, and use 60-day payback cards. 4. Lifetime Value (LTV): Money your customer brings in over their lifespan. How could you amplify LTV? Think about adding personal touches to your orders. Introduce new and enticing products. Building tight-knit customer communities. 5. Marketing Efficiency Ratio (MER): Shows the effect of your marketing efforts. Improving your MER might mean using third-party social media tracking tools. Maintain a healthy database of customer info. Understand how each platform plays its role in your strategy. 6. Returning Customer Rate: The percentage of customers who order more than once. To heighten this, consider setting up a VIP list. Hire a quality writer to develop engaging content. (especially emails) Entertain customers via email/SMS marketing. 7. Customer Acquisition Cost (CAC): The exact spending needed to secure a new customer. Possible ways to trim CAC? Get to know your customers better. Invest in catchy imagery and video content. 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝘀𝘁𝗼𝗽 𝘁𝗵𝗲𝗶𝗿 𝘀𝗰𝗿𝗼𝗹𝗹. Bring these metrics into your analytics routine. You'll see where the fat can be trimmed and where to pour in the gas. Stop guessing, start measuring. The only way to true growth is through the truth. As the saying goes: Show me the numbers. And I’ll show you the truth. #tiktok #video #marketing #organic #quality #brand #ecommerce #business #sales

As we approach the end of the month, it becomes essential for businesses to focus on two key objectives: ✅ Acquiring new customers and ✅ Maximizing revenue from their existing customer base. Interestingly, while many businesses tend to prioritize acquiring new customers, a strategic approach to engaging existing customers can be just as lucrative (and most times better for the pockets as well). Think ⏫ Retention ⏫ Cross-Selling ⏫ Up-selling ⏫ LTV and most importantly, ⏫ LOYALTY! At rehook.ai (YC W22), we've had an exciting few days helping our clients devise and execute highly effective promotional campaigns that not only attract new customers but also unlock substantial revenue potential from existing ones. We firmly believe that both these areas hold equal promise in driving significant profits for your business. 🍲 Think of it like getting a complimentary dish when you order you favorite food – it adds value and delights you, leading to increased loyalty and revenue. Similarly, we at rehook.ai help you bring focus back on your existing users and tailor targeted campaigns that unlock untapped revenue streams. Our expertise lies in creating personalized and engaging marketing strategies that resonate with your customers, encouraging them to make repeat purchases and explore additional offerings. We say, let's change what 'end-of-month' means for your business with rehook.ai! Will you believe us when we say that you can implement two dynamic marketing campaigns in just a few clicks by the 31st of July! No? Reach out to us, we'll show you how! #marketingcampaigns #userretention #ltv #customerloyalty #userpromotions #userrewards #marketing #growth #userengagement

Navigate the customer journey like a pro with 'Post It'. . Discover the clear roadmap from unawareness to ideal solutions. . Our well-defined buying funnel guides you at every turn, ensuring stage-specific messaging leads you to the perfect choices. . Elevate your journey with 'Post It' insights. Subscribe to it. Here: https://lnkd.in/drDQgW6A #Customerjourney #OnlineMarketing #DigitalMarketing #contentwriting