John Moore’s Post

𝙒𝙝𝙮 𝙃𝙤𝙩𝙟𝙖𝙧 𝙞𝙨 𝙀𝙨𝙨𝙚𝙣𝙩𝙞𝙖𝙡 𝙛𝙤𝙧 𝙐𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙔𝙤𝙪𝙧 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙑𝙞𝙨𝙞𝙩𝙤𝙧𝙨? 𝐓𝐫𝐚𝐜𝐤 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐬: With Hotjar, you can track user behavior in real-time, including clicks, mouse movements, and scrolling behavior. By analyzing this data, you can identify areas for improvement and optimize your website accordingly. 𝐑𝐚𝐠𝐞 𝐂𝐥𝐢𝐜𝐤𝐬: By pinpointing these areas, you can quickly identify usability issues and take steps to address them. 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐍𝐏𝐒 𝐒𝐜𝐨𝐫𝐞: Net Promoter Score (NPS) is a key metric for measuring customer satisfaction and loyalty. By understanding what your visitors like and dislike about your website, you can make informed decisions to improve their experience and increase their likelihood of recommending your site to others. 𝐇𝐞𝐚𝐭𝐦𝐚𝐩𝐬: Hotjar's Heatmaps provide visual representations of where your visitors are clicking, scrolling, and spending their time on your website. This valuable insight can help you optimize your website layout, content, and calls-to-action to better meet the needs of your visitors. 𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐒𝐮𝐫𝐯𝐞𝐲𝐬: Hotjar makes it easy to create and conduct on-site surveys and interviews. Whether you want to gather feedback on a specific page or learn more about your target audience, Hotjar's intuitive survey and interview tools allow you to collect valuable insights directly from your visitors. 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤: Through on-site polls, surveys, or feedback widgets, Hotjar enables you to gather valuable feedback that can help you understand your visitors' needs and preferences better.

I found🔍 some tools and tactics to enhance the User Experience of your product after the launch! A great user experience is not a one-time process of creating user-friendly websites and products, but it's an ongoing process that lasts forever.. Here are a few tips and tools I found that will eventually help you scale the overall experience of your product. 1️⃣User Onboarding: Assume your product is live and the user has signed up to avail your services but what next? It's your responsibility to guide the users about the working of the product. You can do so by using the different onboarding tools like UserGuiding and Appcues. This tool will create a whole journey for the users. 2️⃣ Immediate Support: Solving the queries of users as soon as possible is the most important aspect of great user experience. Providing email support is the good one but not the best one, because it takes so much time to solve the query and some users aren't able to explain their query in the mail. Here comes the role of phone and live chat support. The best tools you can use for the live chat support can be Intercom and Zoho SalesIQ 3️⃣Educate users: More easily the user will use your product, the higher chances are they will stick to your product for the long-term. So you need to educate your audience about your product. You can do so by integrating knowledge base to your website, creating videos and articles. The best knowledge base I found on the internet is the Hostinger knowledge base. It is well categorized covering the answers of almost all the frequently asked questions of the users. 4️⃣ Community Building: Foster a community around your product. Provide forums or social platforms for users to connect, share experiences, and offer insights. This builds a sense of belonging and loyalty. You can use tools like Mighty Networks, facebook, and Discord to build an online community for your product. 5️⃣ A/B Testing: Experiment with variations in design or features through A/B testing. This data-driven approach helps identify what resonates best with users. You can use tools like Optimizely and Google optimize for A/B testing. 6️⃣ Feedback and Surveys: Create a mechanism for users to provide feedback easily. Regularly analyze this feedback to identify pain points and areas for improvement. Conduct periodic surveys to gather insights directly from users. You can use tools like Involve.me and Qualaroo for feedback and survey Do you want to add ➕ something in the list, comment down below! #userexperience #usertesting #userfriendly #uiux

Understanding User Intent is ESSENTIAL for Conversion Rate Optimization… (here’s how you can do it) Intent reveals why users come to your site. And what they are trying to get done. Get it right and you can guide them through a seamless experience. Get it wrong and well, they’ll bounce out as quick as they came in. So how do you determine user intent? Any or all the following ways will help: 🔸 Analytics - Look at metrics like pages viewed, time on site, exit rates, etc. to understand user flows and pinpoint friction. 🔸 Surveys - Ask users directly about their goals, likes, dislikes after key steps. 🔸 Exit popups - Capture voice of customer feedback on why users are leaving. 🔸 Heatmaps - See where users click and scroll to map engagement signals. 🔸 Session recordings - Replay real user sessions to empathize with their experience. 🔸 User panels - Assemble a group of target users for regular feedback and testing. 🔸 Interviews - Have in-depth convos to deeply understand user mental models. 🔸 Chat/Phone calls - Listen to sales convos to learn user questions and objections. 🔸 Audits - Review copy, CTAs, forms, etc. from user perspective to find misalignment. 🔸 User scenarios - Map flows for key scenarios to identify gaps and optimize experiences. 🔸 Common sense - sometimes you don’t need any complicated methods at all. Just the brain inside your head! But to get a proper view and idea of user intent, don’t use just one method. Use multiple data sources to really get a handle on what the user wants from your website. The more evidence, the stronger the case. And better the optimization. Remember, determining intent isn’t a one-time job either. It is an ongoing process that needs to evolve. But it’s the backbone of better conversion rate optimization. - PS What do you use to help determine user intent on your website?

🚀 Skyrocket your online performance with Reactful on Manytools! 🔥 ✨Reactful, a powerful tool that gives you the ability to read visitors’ digital body language. From dull moments during browsing to increasing conversions by tapping into website potential, Reactful has got you covered. 😎 🎯 Whether you're a developer, designer, or an SEO guru, Reactful promises to amplify your work efficiency and give your productivity a massive boost. No need to play by the gut feelings anymore! With Reactful, you can make your next big move backed by data-driven insights. 📈 Add Reactful to your marketing arsenal from here 👉 https://lnkd.in/g5gmdKs5 Stay ahead of the curve. Leverage the power of Reactful on Manytools. Because when it comes to enhancing your online performance, the sky's the limit! 🌐✨ #Reactful #Manytools #enhanceOnlinePerformace #DigitalMarketingTools #LeadGeneration #ConversionOptimization #WebsiteEngagement 💡💸🔧🌎💼

Every month I analyze what worked on WebEngage's website, what didn’t, etc. The hunt for effective frameworks led me to discover ResearchXL. 💡 This framework from CXL highlighted the gaps in my current process. Here’s a summary to help you streamline your conversion research: 1. Technical analysis 🖥 Analyze compatibility across browsers & devices 🛒 Analyze conversion rates across categories Use Google Analytics to identify categories that are leading to suboptimal conversions. 2. Heuristic analysis 💛 Identify "areas of interest" 💡 Check key pages for relevancy, motivation, or friction Identify pages/goals that are important to signal business impact. Ask questions like - What are the top pages that always bring conversions? Which blog moved up in views this month? 3. Web analytics 🎯 Ensure your key events are accurately configured 👽 Identify if there are gaps/leaks You should have events set up for all the key user actions that you want to track. Use these events to create path or funnel exploration reports. These can provide valuable insight into user behavior. 4. Mouse tracking analysis 🔥 Heat maps, click maps & scroll maps 📺 User session video replays I've found scroll maps to be critical in analyzing #UserBehavior. A drop off of 2-3% in consecutive folds is normal. But what if you see a 30% drop off from 10%-15% of the page scroll? The section may have had a static image/unappealing content. 5. Qualitative research 📃 Customer surveys 📈 Web traffic surveys 🤖 Chat logs What to do when you have no clue why your users are dropping off without converting? Consider running a voluntary survey asking pointed questions. Run this for over a month (the timeline depends on traffic). Make changes to the website according to the insights. 6. User testing 😫 Run a usability audit on your website. Identify points of friction & find gaps in clarity/actionable, etc. 7. Copy testing 🤗 Conduct interviews We can get caught up in our bias while crafting the messaging on our websites. Talk to relevant stakeholders & your audience. Understand if your copy makes them feel empowered, curious, etc. Find insights from these steps, create hypotheses, implement, analyze, and iterate. Any other insights on conversion research? Let me know in the comments! #ConversionOptimization #CRO #CXL #WebsiteOptimization

A great customer experience doesn't happen by accident. Or independent of your input. Or just because the offer is good. It is rather the consequence of a constant dialogue with your client + implementing in your Buyer Journey his/her requests. Here are 12 ways to keep the dialogue loop open and get valuable insights from your clients: 1. Looking for relevant conversations about your industry/products/competitors and uncover insights to improve your brand (social media listening) 2. Tracking what your customer say about your brand/products + directly respond. (Social media monitoring) 3. Checking up the analytics from your eCommerce platform +Analytics tools 4. A/B testing different sections of your website or product features 5. On site polls with tools like Hotjar, Crazy Egg etc 6. Exit intent pop-ups asking for feedback 7. Feedback widgets on your product pages 8. Client reviews email automation 9. Net Promoter Score Surveys 10. Post purchase surveys 11. Customer interviews 12. Live chat Which of these brought you the most valuable client feedback? What else would you add on the list? #CustomerExperience #eCommerce #ClientFeedback

What's the biggest surprise from 10+ years in website optimization and AB testing? 😲Friction can be a good thing. Let me explain… In certain places, like forms, adding a little friction to the customer experience can: 🚀Increase conversions 📈Improve the quality of those conversions 🔎Provide better data on who's converting Here's how it works: Remember the standard lead form that hasn't much evolved since the web was invented. So most marketers do the bare minimum: ask for an email and name, etc. But in lots and lots of testing we've done, if you take a longer, more conversational approach, you can boost engagement and conversions. Just keep asking questions until you have the customer primed. But do it in a fun, relaxed way that feels like talking to a friend. It feels more relevant and personal. And in 80-90% of cases, its boosted our conversions. — 💡 Key Takeaway? Don't fear innovation in your lead forms. Sometimes, a more intricate approach can lead to richer results. 💬 Ever tried revamping your conversion forms? What were your results? #LeadConversion #CRO #UserExperience #DigitalMarketing

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Bridging the Blindspot in the Buyer's Journey is Crucial! We're unlocking this with Demoboost's integration with Hotjar and Clarity. 🔓 Transforming Data into Growth Opportunities: Integrating Demoboost with behavioural analytics isn't just about data – it's about transforming user insights into tangible growth opportunities! 💡 What Does This Integration Offer? Intuitive Understanding: Dive into heatmaps and session recordings for real-time user behaviour insights. 📊 Strategic Enhancements: Tailor your product demos & follow-ups using data-driven insights for maximum impact. 💼 Optimized Engagement: Analyze and adapt your sales strategies based on actual user interactions. 🚀 🎁 Bonus: Microsoft Clarity offers a Free entry into advanced analytics – making it accessible for all! 🆓 🔗 Want to discover how this integration can turbocharge your GTM efforts? Let's connect! https://lnkd.in/gQU26Kme #Demoboost #Hotjar #Clarity #SalesStrategy #MarketingInnovation #DataDrivenGrowth

🔥 Discover what's hot on your website with Hotjar! 🔥 Want to gain valuable insights into your visitors' behavior? With Hotjar's powerful features, you can track and analyze the customer journey on your website like never before. 🌐 👀 Heatmaps: Uncover what grabs your customers' attention and what gets ignored. By visualizing their clicks and views, you'll know exactly how to optimize your site for maximum engagement. 🎥 Recordings: Watch real-time recordings of visitor activity on your site. See firsthand how they navigate through pages, where they hesitate, and where they drop off. This invaluable information will help you make data-driven decisions to improve user experience. ✉️ Feedback: Give your customers a voice! Collect valuable feedback by adding a feedback option directly on your page. Hear their thoughts, suggestions, and pain points, so you can address them promptly. 📋 Surveys: Gain insights from targeted surveys to enhance customer satisfaction. Discover their preferences, expectations, and areas for improvement. With this knowledge in hand, you'll be able to refine your website strategy for better results. Don't miss out on understanding the dynamics of your website! Take advantage of Hotjar's advanced tools for website tracking and unlock the potential of every click. 💻💼 #Hotjar #WebsiteTracking #CustomerJourney #Heatmaps