John Wong’s Post

The secret to higher traffic and revenues when selling internationally? Are you translating your content to allow 90% of your potential shoppers (who don’t speak English) to find you on Google searches? The worlds largest brands get more traffic by simply translating content into native languages… Glopal can help with localisation / translations - in fact we are a Google Innovation Award winner and we see localisation as by far the biggest immediate lever to drive international growth / revenues The below is immense and my work is done👇 - Neil Patel (thank you 🙏 ) says it better as always and is worth a follow for amazing insights... https://lnkd.in/eVCEgTHx #translation #localisation #internationalexpansion #crossborderecommerce #googlesearch (Thank you Camille Gras for sharing to the team) 💫

Natives know best… don’t they? Lots of people think if you know two languages you can translate into and out of both of them But one of the golden rules that most translators and agencies live by is that you only ever translate INTO your native language Here are 5 reasons why: 1. Cultural understanding – native speakers know your target market like the back of their hand, having grown up in the country where the target language is spoken… 2. Linguistic subtleties – native speakers are familiar with things like wordplay and idioms and will know the best ways of expressing any linguistic subtleties found in the source text… 3. Current language usage – native speakers are aware of the ways their language has changed over time. If they’re writing a marketing text for a young audience, they’ll know which expressions would be acceptable to use… 4. Intuition – native speakers have a gut instinct of what sounds right in their own language, even when there isn’t a reason for it or a grammatical rule to explain it… 5. Minor mistakes – native speakers are best placed to spot even the tiniest mistake, avoiding any embarrassing errors! There are some people who disagree with this rule, but we wouldn’t ever go against it Would you be comfortable letting a non-native speaker translate a text for you?

🙂 Google says that we need to generate content within our languages. For getting maximum traffic from the search engine. And I agree with the company. Most of the speakers in the world do not speak English. What does this mean? They also don't search in English on Google. So, what should be done? Your English content should be translated into your native language/multiple languages for your target audience. For example, if your target audience is from Spain, publish Spanish content on your website. And if it is from France, publish French content on your site. For those fellows, who are struggling to get clients, I have a fantastic idea for you. Pitch or cold email your potential clients in their native languages. Their native speakers obviously charge more than you can. So, what would they get? An inexpensive translator for their native language content creation. And what would you get? A handsome amount in dollars. Isn't that great! There is no dearth of English content writers as many of you already know. So there is much competition for you in that language. Learn a new language fast. Try content writing in that language. Also, read their literature books online for the use of local words and phrases. And improve your content writing in that specific language. This is a million-dollar idea if you understand what I am saying to you. I am also learning a new language. And that is Spanish. What do you feel? Let me know your comments below. P.S: One bonus point is left. If you become someone's content writer for their native language, you could write their English content as well or translate their native language content into their English content. On less rates, they'd get their content writer. And you'd get a handsome amount for your services in dollars online. #contentwritingservices #copywritingservices #translationservices

I love Google translated signs. (As a disclaimer, I am by no means 'making fun' of not knowing a language perfectly...) I think it's really fun and charming when small shops or restaurants make signs that don't make total sense in English, but would make perfect sense in the local language. 🏪🌍 But when it comes to large, international companies, mistakes like this are less charming. 👎 The ad on the last slide came up on my feed the other day. Some people have argued that the mix of English and Norwegian in the copy was done on purpose. I would argue that whether it was intentional or not doesn't entirely matter as it's a confusing ad anyway. Not only is the copy ineffective (and can't actually be understood by any audience that doesn't know at least a little Norwegian), but the English landing page has an incredible amount of spelling errors. 📝 For large companies aiming to earn trust and not come across as ''sketchy'' or impolite to local audiences, language accuracy is crucial. As more companies expand globally, there has been an increase in ads that unintentionally offend audiences due to bad translations, or no understanding of local language. 🌍 For those large companies with sufficient budget, there is really no excuse not to invest in someone that can assist with copy in the local language. To communicate with international audiences, companies must make an effort to speak to their audience in language that they understand. What do you think when you see copy that doesn't really make any sense in your local language? ⬇

New best elements make Translate more open for its 1 billion clients Google Translate adds Googl... https://lnkd.in/dNbZeN8k #GoogleTranslate #NewelementsmakeTranslatemoreopenforits1billionclients #translate #Translateation   Google Translate adds Google Translate adds more versatile Translate elements, new logical Translate English to Hindi choices and a new overhaul to make getting to Translate more supportive.   Artificial intelligence has helped power a portion of our greatest progressions in Translateation in the years since we’ve sent off Google Translate. Today, we’re sending ... Read more

Here's what you'll lose if you don't translate your website. ✌️1. Missed Global Audience: If your products or services have a global appeal, not translating your website could mean missing out on a significant portion of the international market. Non-English speakers may not engage with your content if it's not in their language. 😆2. Reduced Search Engine Visibility: Translating your website can improve its search engine optimization (SEO) in different languages, making it more discoverable to users searching in those languages. Without translation, your website may not rank as well in non-English search results. 🥹3. Limited Cultural Relevance: Language is closely tied to culture, and a website in the user's native language can create a more personalized and relatable experience. Failing to translate may result in a lack of cultural relevance, leading to reduced user engagement. 🥸4. Decreased Trust and Credibility: Users often trust websites that communicate in their language. If your website is only in English and your target audience speaks another language, it may lead to a perception that your brand is less attentive to their needs, potentially impacting trust and credibility. 😩5. Competitive Disadvantage: Your competitors who have translated websites may have an edge in reaching diverse markets. If potential customers find it easier to access information in their language on competitor sites, you might lose business to them. 😖6. Limited User Engagement: Users are more likely to stay on a website and explore its offerings when the content is in their native language. Without translation, visitors might leave your site quickly, reducing overall user engagement. 🤯7. Impact on Conversions: A language barrier can hinder the user's understanding of your products or services, leading to lower conversion rates. Translating your website can improve the clarity of your message and increase the likelihood of conversions. Learned from Tony Fich, Anatolii Ulitovskyi, Gary Vaynerchuk, Aleksei Dolgikh, Ahmed Elrayes, Haris Mumtaz

New best elements make Translate more open for its 1 billion clients Google Translate adds Googl... https://lnkd.in/gYR24Qqt #GoogleTranslate #NewelementsmakeTranslatemoreopenforits1billionclients #translate #Translateation   Google Translate adds Google Translate adds more versatile Translate elements, new logical Translate English to Hindi choices and a new overhaul to make getting to Translate more supportive.   Artificial intelligence has helped power a portion of our greatest progressions in Translateation in the years since we’ve sent off Google Translate. Today, we’re sending ... Read more

Hey friend, 🔥 In this Thought #3 (https://lnkd.in/eh6t8r24) we are talking about English for Tech Content Creators. Ever wondered if your English skills are good enough for creating tech content? 🤔 Here’s a fresh perspective: Why does one of my most successful articles still contain English mistakes? 📝 Here’s the simple truth: when readers engage with your online content, they’re not out to nitpick grammatical errors or linguistic flaws to make fun of you ❌. They’re seeking value, insights, and a genuine connection. Sure, I don’t mean you should be careless with errors, but the real focus should be on sharing your knowledge and ideas without getting bogged down by perfectionism. Don’t let fear hold you back! Ship that article or video today. Even better, speak up confidently whenever the opportunity arises. And guess what? Despite its imperfections, that article has already garnered over 30k views! 🚀 That’s a testament to how many tech enthusiasts it has helped, and continues to help. So, if you’re sitting on valuable content, remember: it’s not about flawless language; it’s about sharing your unique insights with the world. Embrace your voice, and watch the impact unfold. 💡🌟 Now, should I go back and update all my tech articles/videos, not necessarily, even if I recommend it, but I’m OK with some, they remind me of my progress. This applies to other fields or skills, NOT ONLY ENGLISH. Here are some resources I use to improve my English skills, I’m not a native English speaker, but I do believe it might help you regardless of your first language: ✅ BBC Learning English - 6 Minute English ✅ The world’s favorite online thesaurus! ✅ Grammarly for Chrome (while writing) ✅ Google Translate Read more and access my resources links at: https://lnkd.in/eh6t8r24/ Like, share, and follow me, Orleando Dassi, to be notified of more content that I publish often 🔔

🌟 Exciting News Alert! 🌟 🚀 We're thrilled to announce a game-changing feature in Landingi! Starting today, you can effortlessly translate your pages! 🌍✨ 🔥 With this amazing option, you'll be able to adapt your landing page copy to any of the 27 available languages in absolutely no time. Imagine the possibilities! Whether you're targeting a global audience or simply want to expand your reach, this feature has got you covered. Say goodbye to language barriers and hello to seamless communication! 💬💡 💪 Plus, here's the best part: You'll save valuable time and gain independence on external translators or language tools. Yup, you read that right! No more waiting around for translations or dealing with complicated processes. Everything you need is right at your fingertips. 🕒⚡ 👉 Ready to give it a try? https://lnkd.in/gFfzh38U Don't let language barriers hold you back. Embrace the power of seamless translation on Landingi today! 💥 #TranslationMadeEasy #GlobalMarketing #Landingi

New best elements make Translate more open for its 1 billion clients Google Translate adds Googl... https://lnkd.in/gy6Fr69r #GoogleTranslate #NewelementsmakeTranslatemoreopenforits1billionclients #translate #Translateation   Google Translate adds Google Translate adds more versatile Translate elements, new logical Translate English to Hindi choices and a new overhaul to make getting to Translate more supportive.   Artificial intelligence has helped power a portion of our greatest progressions in Translateation in the years since we’ve sent off Google Translate. Today, we’re sending ... Read more