John Cullen’s Post

The reason you are building a startup is to do something new, so apply that to marketing and distribution as well. - A conference ticket too expensive? Find out where the after-parties are and be there instead, or the coffee shop across the street. Same for getting in front of VCs or account decision-makers... can't be above "fancy meeting you here"😅 - Post helpful answers on forums or provide an extra piece of insight on a larger company's social media post for exposure. - Is there a potential partner that could really help in co-branding/selling? Look at their roadmap and pick something they want to do but it's a long way out, pick it up and use it as your in to contact that PM directly.

🌟 Building More Than a Brand: The Transformative Power of Community In today's digital age, the heart of a brand beats strongest not through its marketing campaigns but through the vibrant community that rallies around it. Here's why building a community is not just beneficial but essential for your company: 🤝 Engagement Over Advertising: While ads speak to people, communities converse with them. Engagement is the new currency, and a thriving community ensures your brand is rich in dialogue, feedback, and loyalty. 📈 Growth Through Advocacy: A community doesn't just support your brand; it amplifies it. Members become advocates, their word-of-mouth endorsements more powerful than any billboard or banner ad. 🔧 Co-Creation and Innovation: Communities empower innovation. They're spaces where customers and users contribute ideas, shaping products and services to fit their needs like a glove. 🧭 Customer Retention: A strong community fosters emotional connections, turning transient customers into lifelong fans. It's where they feel heard, valued, and part of something bigger. 🔄 Feedback Loop: Real-time feedback from your community is like having a finger on the market's pulse. It's actionable intelligence that can guide your strategy, product development, and customer service. 🌐 Global Reach, Local Feel: Online communities transcend borders, allowing global reach while maintaining a local feel. They create a sense of belonging, no matter where members are. 💡 Thought Leadership: A community positions your brand as a thought leader. It's a platform to share knowledge, insights, and trends, establishing your company as a go-to resource in your industry. 🎯 Targeted Impact: Communities allow for targeted impact initiatives, aligning your brand with causes and values that resonate deeply with your members, fostering a sense of shared purpose. Building a community is building the future of your brand. It's an investment in relationships that yields returns in loyalty, innovation, and reputation. Are you ready to turn your customers into your biggest fans? #iRocket DM if you are interested in learning more! https://lnkd.in/gDr9Sqgq #CommunityBuilding #BrandLoyalty #CustomerEngagement #Innovation

At Promotex, admittedly, our social media presence is lean. We don’t resemble other companies that rely on a marketing strategy to drive growth. Our biggest growth component is happy clients. Companies don't approach us because we can make products. Anyone could do that. Companies approach us because: 1/ We turn their vision into reality fast and with precision. 2/ We align merch with their brand voice, appearance, and mission. 3/ We never back away from possible issues; we face and solve them most effectively. Our "marketing strategy" is the combination of: 1/ The results we bring to others. 2/ The 1000s of happy clients we've serviced. 2/ The referrals we get (without asking) from our previous and current clients. Some may think, "Sharing those success stories is bragging." Our team and I would be doing you a disservice by not sharing those stories. Those stories show what we can do for you without straying from your company's core values, mission, and vision. P.S. This is the Promotex showroom - where ideas come to life.

As a marketer who joined the partnership world, I was surprised how many partner teams do not leverage marketing tools around developing an ideal customer profile to create an ideal partner profile. Lack of targeting or understanding of what an ideal partner looks like causes 1-a bunch of inactive partners 2-resource misallocation 3-pointless conversations with a bunch of bad fit partners 4-missing out on super high value partners I am super excited to be speaking at Catalyst with Deven Ravel Jake Wallace 🤝 and Julio A. on a framework for developing an IPP (and shout out to Dina Moskowitz whose PartnerOptimizer, Inc. leverages software and data to make this even easier.) If you aren't already registered for Catalyst in late August, it is the best conference for networking and learning around SaaS partnerships: https://lnkd.in/eA8VNEze Looking forward to being there with my HubSpot team Marina Barsoum Alex Hollywood Jake Morgen Michelle Eatherton and Katie Lambert, and catching up with so many partnerships friends IRL, including 🌱 Jennifer Richey Joni Deus Chip Rodgers Jay McBain Justin Zimmerman Graeme Byrd Bader Hamdan Cory Snyder 🎁 Desmond Russell Bryan Williams Jen Hobbs Kalant Vince Menzione Kimya Akhavain Rob Rebholz and many more!

POV: You constantly speaking about your product this, your product that, what Y'all are doing at your company reminds me of a date I was once on that I had to say that I was going to the bathroom and left. Y'all be sounding uninterested in the market at best, and narcissistic at the worst Let's go with another approach, because you guys are making me wanna scream my lungs out 😅 How about you focus on your target market issues, problems, and aspirations in your LinkedIn content This will help you build a stronger connection with your audience as you are addressing their concerns and providing valuable insights, which positions you as an authority in the field and build trust. This approach creates a more engaging and relatable presence, which can ultimately lead to better engagement and business opportunities. Oh, let's not forget, the curiosity for your audience to check out what you are doing at your company If you don't know how to implement this, My team and I are marketing mercenaries ready to be deployed. If the price is right, we are the boots on the ground 🤣 Spare my timeline please #gotomarket #b2bmarketingstrategy ##growthmarketing #consultingbusiness #advisoryservices #marketingconsultancy #womenintechnology #founders #startupgrowth #techcompanies

Building a brand isn't just about selling a product or service—it's about creating a lasting connection. When your customers become your advocates, you're not just growing a business; you're building a community. We believe in the power of fostering meaningful connections. Whether you're a startup looking to make your mark or an established business ready to elevate your brand, we're here to help you succeed. Why choose #storiava? ·Proven strategies for brand building ·Tailored solutions for your unique goals ·A dedicated team committed to your success Ready to take your brand to the next level? Let's grow together! Message us or visit https://storiava.digital/ to get started! #BrandBuilding #BusinessGrowth #StoriaVAInnovation #StoriaVADigital #StoriaVA #MarketingThatWorks #DigitalMarketing #FacebookAdvertising #LeadGeneration #QualityLeads #QualifiedLeads

Whether you're creating a new category or disrupting an existing one; the playbook remains remarkably consistent: Forge a powerful brand and cultivate a vibrant community. 🛠️💡 “Community” is more than just the latest industry buzzword; it's a game-changing approach to Go-To-Market (GTM) and demand generation strategies. Why does it matter? Because a community isn't just a group of users or customers; it's a dynamic ecosystem of individuals united by shared values and purposes. 🔄❤️ And here's the kicker: a purpose-driven community is not the byproduct of a successful customer base; it's the foundation upon which this success is built. 🌱 In today's landscape, where personal connection and brand authenticity reign supreme, fostering a loyal community isn't just a nice-to-have—it's essential. It's about flipping the script and recognizing that our community doesn't grow because of our success; our success grows because of our community. 🔄🌟 At the end of the day, it's not just about what we're selling; it's about the people we're engaging with and the relationships we're building. 💖🚀 #CommunityBuilding #Branding #GTMStrategy #DemandGeneration #EngagementOverGrowth #Marketing #AkheleashRaghuramMarketing #ARM

Attraction marketing serves as a guide, to foster genuine and lasting connections with a more focused group of your followers. This approach, deeply rooted in authenticity and expertise, paves the way for businesses to build a loyal community that values transparency and consistent engagement. As industry expert Seth Godin once said, "People do not buy goods and services. They buy relations, stories, and magic." This quote encapsulates the essence of attraction marketing, urging businesses to transcend traditional marketing tactics and embrace a journey of community and building magical experiences for their members. Who are you attracting? #idealab #community #innovation #attractionmarketing 👋 Hello I’m STK, Eudaimonologist, Business Strategist, Speaker ☕️Supporting you to master life for business growth 🔥Taylord Referrals, Community, Attraction Marketing & the ROI of Confidence are my favorite things to discuss! Liked this post? Want to see more? Ring the 🔔 on my Profile 🔝 Connect with me Or subscribe to my email newsletter The Community Vibe in the featured section

Marketing is not merely selling, but cultivating relationships, igniting curiosity, and driving growth. Here's to inspiring a marketing shift focused on meaningful connections. Get connected with us : https://skowd.co/ #Skowd #InspiringMarketing #CultivateConnections #IgniteGrowth #RelationshipsFirst #MarketingShift #BeyondSelling #GrowthMindset #CuriositySparked #EngagementOverSales #InnovativeMarketing #BuildNotSell #StrategicGrowth #MarketingTransformation

"Unlocking Business Potential with Roslin Concepts: A Path to Growth" In today's dynamic business landscape, staying ahead requires innovative strategies and cutting-edge solutions. Enter Roslin Concepts, your ally in business growth. Our tailored approach combines creativity and strategic thinking to elevate your brand to new heights. At Roslin Concepts, we understand that every business is unique. Our team of experts delves into the intricacies of your industry, crafting bespoke solutions that resonate with your audience. Whether it's revamping your digital presence, implementing targeted marketing campaigns, or optimizing operational efficiency, we've got you covered. Our success lies in your success. By leveraging the latest trends and technologies, Roslin Concepts ensures your business not only keeps up with the competition but surpasses it. We don't just provide services; we cultivate partnerships. Expect a collaborative journey towards achieving and exceeding your business goals. Experience the Roslin Concepts difference – where innovation meets strategy, and your business is primed for unprecedented growth. Embrace the future of success with us as your trusted partner. #RoslinBusinessBoost #GrowthWithRoslin #BusinessExpansionByRoslin #StrategicRoslinGrowth #InnovateWithRoslin #RoslinSuccessStrategies #ElevateYourBusinessRoslinWay #RoslinBizAdvantage #ThriveWithRoslin #RoslinGrowsYourBusiness #RoslinBizGrowthTips #SuccessJourneyWithRoslin #UnlockingGrowthWithRoslin #RoslinStrategicAdvantage #RoslinBusinessMastery #CultivateSuccessWithRoslin #RoslinGrowthSolutions #BusinessTriumphsRoslinWay #RoslinEdgeInBusiness #EmpowerYourBizWithRoslin