Josh Johnston’s Post

Hubris can be described as ‘a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance. An important characteristic to be aware of in leadership. As an apple customer for many years I agree with them when they admitted that this advertisement ‘missed the mark’. For me it offers a lesson for everyone in business not to get too carried away with ourselves - and even the very best can get it wrong… https://lnkd.in/eqp8ktWp

In the late 1990s, Apple, the company behind iPhones and iPads, was in trouble. They needed to show the world how special they were. So, their leader, Steve Jobs, had an idea of the campaign “Think Different” On September 28, 1997, they released a TV commercial called "Think Different." This ad featured famous people like Mahatma Gandhi, Albert Einstein and Martin Luther King Jr. These were people who did amazing things and changed the world. The commercial was all about inspiring people to think differently and be creative, just like Apple. But when they first made the commercial, the voice that talked over it didn't sound quite right. It was done by famous actor #Richard_Dreyfuss Steve Jobs didn't give up. He called Richard who did the voice and told him why the commercial was so important. He talked about Apple's big vision and how they wanted to make a difference in the world. The actor understood and recorded the voiceover again, this time with a lot of passion and excitement. It was perfect. The "Think Different" commercial became famous, and it helped Apple become successful once again. The lesson here is that when you have a big dream and believe in it, never give up. Steve Jobs didn't settle for less, and it made a huge difference. This story serves as a powerful reminder, that passion, persistence, effective communication, and an unwavering commitment to excellence, can lead to remarkable achievements and excellence. It requires, ~ Persistence in pursuit of excellence ~ belief in a clear vision ~ effective communication ~ importance of quality and excellence #excellence #communication #visionaryleadership #leadership #thinkdifferent

In the past, minimalism was often associated with plain backgrounds and simple text. However, "nothing" has revolutionized this concept by taking simplicity to a new level. https://lnkd.in/g3gPfm5e #nothingphone2 #nothing #apple #minimalism #shashasmemoir #newsletter #growth #development

While everyone is busy yelling at Apple for making their iPad ad and for destroying the beauty of human creativity in favor of soulless tech, They are missing this point: Apple has actually done the most human thing of all. They created an ad with human talent, ingenuity and judgment. And it was flawed. And every time we scream “who could have possibly approved this?” Into our internet echo chambers (using our Apple devices….) we are actually screaming for real human creativity to be replaced or governed by some analytical data-driven, decision making process. All so that we can avoid these types of risks. Is that really what we want? To teach a powerful tech company that relying on humans for creative decisions will just get them punished? Seems like a questionable human decision we could collectively try to avoid.

It’s clear Apple carefully considers ways to add value for customers on apple.com. Clear journeys to contact and purchase options as well as a wide range of support materials including how-to videos, an online expert community, and a documentation archive, are highlights. This same sense of quality and eagerness to serve also flows through the company’s careers site and sustainability communications. However, Apple’s performance in other key areas of corporate digital comms, such as serving investors and media, leaves plenty of room for improvement. #corporatedigitalcommunications #apple

Potential + Technology: It's all in how you use it.

🎬 Discover the Power of Accessible Technology with Apple's Short Film: The Greatest   In Case You Missed It: Apple's short film, "The Greatest," brilliantly captures the indispensable role of accessible technology in the daily lives of individuals with disabilities. This two-minute video not only stars people with disabilities but was also created by them, showcasing their remarkable stories and the transformative impact of Apple's accessible features.   The video provides a vivid glimpse into how individuals use Apple devices such as smartphones, watches, and tablets to accomplish far more than conventional tasks. It highlights innovative features like Assistive Touch, Door Detection, Sound Recognition notifications, and Speak Selection. Through their experiences, the film underscores the boundless potential of accessible technologies and Apple's steadfast dedication to inclusivity.   To ensure inclusivity extends further, Apple released an audio-described version of the film, catering to the needs of blind and low-vision audiences.   Watch the film here: https://shorturl.at/epT04 Apple #AppleAccessibility #AccessibleTechnology

Here a perfect example of what can happen when you take too seriously the schumpeterian concept of ‘creative distruction’. It’s one more sign I am adding to the long list of wrong choices, projects and communications I am collecting. “Technologists do things because they can. Humanists do things because they care” are two beautifully sentences by John Maeda which I’ve already shared so many times during the past years. They perfectly fit also for this new occasion. Which kind of mindset could generate that kind of video? OPTION A: Technologist mindset? or OPTION B: Humanistis mindset? The former one is the answer coming to mind first. Some clues could be spotted also in the message written by Tim Cooks on twitter: “Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.” the thinnest the most advances display the incredible power as probably wasnthe last one compared to the model before. Tech incrementalism (masked as disruptive) is the polar star for many technologists, because they can do it and also because they enjoy doing tech. My feeling is that thanks to the many organizational changes they did in the last few years, caring and design are missing ingredients nowadays inside Apple. To make meaningful and disruptive product again, they must try to rediscovered some interest in caring and design. Because when caring and design are missing, it’s easier, better it’s inevitable, ending in producing that kind of sad video promotion. #humanist #technologist #creativedestruction #innovation #incrementalism #kindinnovation

Recently, the Apple #VisionPro soared to the top of the charts and now that that initial buzz has settled, the question arises: is this device worth investing in today, now, this version? While many articles/reviews speculate about its future potential and its greatness in 2030, the real question for consumers is its current value today. To gain some insight, I reached out to a few friends for their favorite now reviews. https://lnkd.in/gF-nKtd9 https://lnkd.in/gJp7QVdd https://lnkd.in/g9Ey3q56 So what do you think?

WHY APPLE IS INVOLVED IN SCANDAL? Apple has officially apologized for its ad for the new iPad called "Crush". Why did the audience react so negatively to the new ad❓ 🧩 People may enjoy watching cutting and destroying objects because of the ASMR (Autonomous Sensory Meridian Response) phenomenon, which causes pleasant feelings of relaxation. 🧩 Individuals watch videos of objects being destroyed to release negative emotions such as anxiety, anger, frustration or stress. Also the act of destruction for some can give a sense of control and power over the environment. In addition, destruction is a symbol of protest and expression of discontent. 🛑 It is not a good idea to associate the destruction of objects with a brand because of the potential negative perception from the audience. This is what happened with Apple, the promo certainly evoked an emotional response, but not one that would create loyalty to this particular brand❗️ 🤳 A good example of how important it is to consider the psychological reactions of the content audience in order to avoid ruining a brand's image.