Founder of Big Medium, a digital agency that helps complex organizations design for what’s next. We build design systems, craft exceptional online experiences, and transform digital organizations.
For your viewing pleasure! Here’s my talk introducing Sentient Design. If you and your design team are trying to figure out how to create actually meaningful applications of AI in your product work, I hope this helps. I’d love to hear what you think. Sentient Design is what I call the already-here future of intelligent interfaces: experiences that feel almost self-aware in their response to user needs. Sentient Design moves past static info and presentation to embrace UX as a radically adaptive story. These experiences are conceived and compiled in real time based on your intent in the moment—AI-mediated experiences that adapt to people, instead of forcing the reverse. I think it’s a fun talk! It’s clear-eyed about what AI is crummy at, along with its special strengths and curious characteristics. Turns out that what most of us THINK generative AI is good at is actually what it's worst at. There are other, better opportunities. This is so much more (and in exciting ways, so much less) than chatbots, text prompts, and systems that can write, speak, or draw. In a nutshell, Sentient Design is all about the new opportunities to add intelligence to our interfaces (sometimes just a dash, other times a heaping spoonful). Some of this is so familiar that you might consider it just plain dull (content recommendations or prediction), but there’s a lot of surprising new possibility here, too. It’s all part of our kit as designers now—and especially powerful in combination. Sentient Design describes the form of this new user experience, but it’s also a framework and a philosophy for working with machine learning and AI as design material. And! It’s ALSO a book—or will be soon. More details to come, but I’m writing the Sentient Design book with Veronika Kindred for Rosenfeld Media. But first, the talk. It’s available at the link below in video, audio, text, and slides. (And hey: big, big thanks to Friends of Figma, Miami for hosting the talk and for providing and sharing the video.) https://lnkd.in/ecgWrG5J
Kate Adams
1mo
Great talk Josh Clark. You are such a smooth storyteller!
Fred Beecher
1mo
Thanks Josh! Can't wait to watch this!!!!
David Uribe
1mo
This was a fantastic talk. Blown away by the possibilities and hilarious flaws of AI that you pointed out. Loved all the funny moments, icons, animations. YOU MUST BE A DESIGNER OR SOMETHIN’
As always your presentation are the best! So much gold in there — Looking forward to the book 🤪✨
Jesse Anton
1mo
Loved this presentation. Wow!
Strategist
1moThanks for sharing! As always super insightful and inspiring. Love the humor you sprinkle throughout. I'm looking forward to the book! Let me know if you need proofreaders ;)