Having worked in California cannabis since 2015, I've seen some insane and frankly questionable investment deals - $15m cash investment with zero due diligence. Gone are the days of endless investment, and good riddance. As this article points out, many of the players that raised the most funds are now out of business. While the parties with Snoop Dog might have been fun, it's time for the prudent businesses to shine. California cannabis is one of the toughest markets in the world - high taxes, over regulation, limited retail, and unchecked unlicensed competition. Yet, California still remains one of the biggest markets in the world. To survive, cannabis companies must be frugal, creative, and tough as nails. Proof has never accepted a cent of investment. We are profitable and have zero debt. We keep a super tight AR and run a very efficient manufacturing and distribution facility. We're surviving all the existential threats, and most importantly we continue to provide consumers with the products they need on a daily basis. For operators and investors that think cannabis in other states will be better than California, the reality of 280E and Federal illegality of cannabis crosses state borders. What matters most in making a successful cannabis company is making prudent business choices and being as efficient as possible. #cannabis #cannabisbusiness #womeninweed #womenownedbusiness #legacyweed #legacycannabis #californiacannabis #womenincannabis
The investment game is a separate game all by itself... A Ton of folk have gotten very very rich "losing a lot of money" In the Cannabis Game....
Your post speaks to my heart directly! Thank you for sharing and congratulations on your business. Proof that it is possible to run a profitable business in California
Congrats! Love seeing people who actually "buckle down, take ownership and make it" with fundamental business acumen instead of most out there blaming 280E, black market, government over-regulation, corrupt legislators, hemp-cannabinoids, the mis-alignment of the moons for their failures or whatever flavor of the month is out there...
Boom! 💥 I’ve also seen incomparable numbers of questionable investments under the “”green rush” facade. Smart companies bootstrapped by careful business planning can make it - and you’re the Proof (pun intended).
Incredible! 👏 You’re winning, so are your loyal customers.
And what's coming down the pipeline now with the la times article over pesticides and testing we will surely see more fails!!
Proof is a fantastic company with great products that's been on my fav list since the beginning. Keep shining.
Julie Mercer-Ingram - Congrats to you and the team at Proof for building a company that has been focused on quality, customers, community and perhaps most importantly company culture! Big fan of what you've been building and, I am not at all surprised that you continue to be successful. Cheers to you!
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3w"What matters most in making a successful cannabis company is making prudent business choices and being as efficient as possible." So important!!! <3 The rates in cannabis for workers are so low, and then when investigating most of those with the low rates have taken on major amounts on capital. We who were early on know, customer experience is crucial...that is what return customers/patients value most, not flashy advertising or blockbuster sales. <3