Kantar’s Post

This shows consumers are open to AI for things like art creation and efficiency tools. There are worries too, like plagiarism and AI bias. We need to be transparent about AI use and address concerns about bias. Consumers are okay with AI-generated content, especially for things like product images, but want to know if it's AI-made. Generative AI is here to stay, and marketers who understand consumer sentiment will be ahead of the curve.

The world of consumer preferences and behaviors is always on the move, pushing marketing into new digital frontiers. Remember the database marketing buzz in the 90s? Fast forward to the 2000s, and it's all about email and social media taking the lead. Then comes the game-changer: cloud computing and Customer Data Platforms, reshaping our marketing playbook. Now, prepare for the next big wave: AI-driven systems turbocharging marketing with unmatched efficiency and a personal touch. Dive into Movable Ink's latest "Audience of One" report where we unwrap the secrets of using AI to tackle today's challenges and shape tomorrow's strategies. Get ready to arm yourself with top-notch AI marketing tactics to send your brand's experience soaring.

🌟 Our highly anticipated flagship report, "Audience of One: The Marketer and the Machine" is now available! Gathering insights from hundreds of B2C marketers across the US and UK, the study delves into the transformative impact of AI in digital strategies. This research sheds light on the challenges and opportunities influenced from machine learning, offering a roadmap to the most impactful customer experiences for the coming year. Marketers worldwide are using AI to stay in sync with their constantly evolving customers. Have you joined them yet? Download the full report today to stay ahead of the curve:  https://lnkd.in/ghHizmgf

We don’t need a professional lip reader to know what Taylor told Travis. She’s in her reporting era! Uncover hidden insights into what drove your customers to call. Our newest alpha feature from CallRail Labs, self-reported attribution, uses AI to identify, extract, and surface these insights alongside your software-based call attribution in CallRail. Finally, know how word of mouth impacts search performance or how well your new branding is getting noticed. 👉 https://sta.mx/hunf

Productboard AI can now run in the background continuously analyzing your feedback and linking user insights to related feature ideas. Before long, you'll have a wealth of user insights behind every feature to inform all your product decisions 💡🤖 Learn more 👉 https://lnkd.in/gNAvunVZ

Yet more Gen AI highlights from us! We can't produce these roundups quickly enough! The level of interest and brand engagement is off the charts. Click here to get the full version with links to all the details. https://lnkd.in/e3-siuUQ

How does AI help you predict customer journeys? Find out faster than you can listen to a Taylor Swift song 😉: https://goo.gle/434V6qD In just 2 minutes, you’ll understand how Google AI can multiply your customer connections. Watch our latest #AIExplored episode to discover how AI spots patterns in data, makes predictions about what your customers want, and helps you engage them in the most effective way possible. #ThinkWithGoogle #ArtificialIntelligence

Cutting edge use cases of AI, the world’s leading brands, mind-blowing live product demo’s, and a spot of football…. Just a few of the highlights of attending Google Marketing Live this week. Huge thanks to Sarah Ashley and Celena Baggio for inviting WIRED Consulting to share the stage and give a sneak preview of our groundbreaking research into AI and its implications for the consumer journeys. We loved being there! Full report due out in July so watch this space for more news on how AI is set to bring more joy, more confidence and less regret to consumer journeys. #WIREDConsulting #GoogleMarketingLive2024

How are you using AI to amplify first party data? In the evolving ad landscape, owning first-party data is just the starting point. The true differentiation comes from wielding it wisely. While tools are abundant, winning brands are those who know how to use them to unlock the deepest insights from their data. Last night, Cognitiv joined The Room to share AI-driven strategies that transform raw data into true marketing advantages.

Brands need to get granular — and most tools just can’t support it. Questions like this are exactly why Polar Analytics focuses on making custom reporting fast and easy.