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When designing mobile surveys, think of it as a conversation and not a monologue. By including follow-up questions and using a conversational tone, respondents feel engaged and are more likely to give thoughtful and honest responses. 📲 Find more survey design best practices in the latest ebook from Profiles by Kantar here: https://hubs.ly/Q02z-XSN0 #SurveyDesign #MobileSurveys #MarketResearch #MRX #ProfilesKantar

Good survey design: What does it look like? | Kantar Profiles

Good survey design: What does it look like? | Kantar Profiles

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