🌟 How IRN BRU and Paddy Power are leveraging sport to stand out 🌟 With the UEFA European Championship (EURO 2024) enters the quarter finals, brands are seizing the opportunity to connect with passionate football fans. Whether it’s Paddy Power’s witty campaigns or Irn-Bru’s bold activations, the tournament provides a stage for creativity. Read the full article on The Drum to learn from some of the tournament's most effective ads, according to LINK AI, Kantar's AI-enabled ad testing solution. ⚽https://loom.ly/6cE-R1M
Kantar’s Post
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Big things are happening in the world of digital marketing, friends! Relo Metrics, once known as GumGum Sports, has just leveled up. They've integrated with VideoAmp, and it promises to be a significant game-changer in measuring brand exposure during live events. In case you're new to this, Relo Metrics is a leader in tracking brand exposure using impeccable AI capability to detect logos at live sports events and calculate ROI for sponsors. Now, think of VideoAmp measuring audiences across platforms with data from a cool 39 million households and 63 million devices. 📈 Yes, it's as groundbreaking as it sounds. This integration could potentially expand impressions derived from live sponsorships exponentially. Jay Prasad, CEO at Relo Metrics, summed it up rather well: This integration brings together accurate content viewing metrics with demographic attributes providing insights never seen before. For marketers, this is like unlocking a treasure chest of data, enabling us to measure the reach and impact of brand exposure with unprecedented precision. What do you think about this advancement? Do you think it could potentially redefine the sponsorship measurement landscape? Here's the full synopsis - https://lnkd.in/gHkv6md5 As digital marketers, we should be excited by this innovation. It’s shaping up to be a powerful tool in our toolbox. A worthwhile exploration, don’t you think? Stay curious. Stay informed. 🚀 #DigitalMarketing #SponsorshipMeasurement #ReloMetrics #VideoAmp - Casey Jones
https://martech.org/relo-metrics-boosts-sponsorship-measurement-with-videoamp-viewership-data/
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💬 "With technological advances, you can integrate different matches, scores, and CTAs within the same piece of content without multiple iterations of creativity." Fascinating insights on how European football clubs, including Man City, PSG, and Bayern are engaging fans in Asia-Pacific using innovative tech and data strategies such as using live sports data in dynamic ad creative to deliver personalised, relevant marketing to fans. https://lnkd.in/eyKEnqTz
How Man City, PSG and Bayern connect with APAC fans through tech and data | Analysis | Campaign Asia
campaignasia.com
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Hear from Vishwas Choksi, Founder, Sports For All (SFA) as he shared his incredible experience at #ETBWS. Here's a glimpse into his insights and takeaways from this remarkable event. Know More: https://bit.ly/3P4D0jw #BrandWorldSummit #Ads #Branding #Agency #TechInnovation #Media #Advertising #DigitalMarketing
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Hello LinkedIn community! 🚀 Exciting times at VA Digital! Today, we're diving into the intriguing world of marketing within the betting and gambling industry. Did you know that marketers in this industry have to be more strategic than ever, constantly innovating to capture their audience's attention? It's a challenging yet fascinating landscape! Stay tuned as VA Digital continues to push boundaries and deliver exceptional marketing solutions in this dynamic sector. Let's transform challenges into opportunities together! #VADigital #MarketingInnovation #BettingAndGamblingMarketing
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"Spins" is a deodorant aimed at a target audience of daily active individuals. The brief was to create appealing visuals that effectively convey its suitability for sports enthusiasts. #ArtstandingJ&Zinternational #advertising #marketing #branding #digitalmarketing #socialmedia #strategy #integratedmarketingcommunicationsagency #advertisngagency #marketingagency #packagingdesign #awardwinningagency #tanzania
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⚽ Here's how brands including Paddy Power and Irn-Bru are leveraging sport to stand out. With the Euros firmly underway and the Olympics on the horizon, brands are ramping up their advertising efforts to capture the attention of legions of sports fans. From Irn-Bru's 'Mannschaft' to Paddy Powers commentary on Brits abroad, this year's offerings have felt particularly engaging, using using humor and celebrity to create memorable spots. In partnership with Kantar, The Drum is looking at some of the most effective ads from the Summer of Sport - even if the Scottish mannschaft didn't quite cut it at the Euros https://lnkd.in/g5wUTQXY
How brands including Paddy Power and Irn-Bru are leveraging sport to stand out
thedrum.com
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Let's take a look at the impact of increasing relevance through co-branding. Brands are no longer just sponsors, they're partners in the narrative. Sports and talent bring authenticity and raw energy to marketing, allowing brands to engage deeply with audiences. Here's the recent play-by-play: 1️⃣: Liverpool FC x Google Pixel Liverpool FC kicks off a game-changing collaboration with Google Pixel, ready to offer fans behind-the-scenes content. 2️⃣: Rexona x Sam Kerr Rexona teams up with football icon Sam Kerr, in a lead-up to the 2023 FIFA Women’s World Cup, showcasing determination in 'Not Done Yet'. 3️⃣: Prime x Bayern Munich Logan Paul and KSI’s PRIME dives into the football field, hydrating none other than FC Bayern Munich, taking sports marketing to a refreshing level. 📣 Stay informed about these culturally relevant brand and ambassador partnerships as they happen. Sign up for our newsletter! 🔗 To find out more, check our comments… #SportsMarketing #TalentBranding #CoBrandingGlory
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🎫 94% season ticket retention rate 🙌 48% fanbase growth 📱 40% surge in app users 📝 110% increase in digital account registrations Some incredible off the pitch results achieved by the Aston Villa Football Club team, mirroring their impressive season on the pitch. We will be cheering them on tomorrow when they host their first European semi-final for 42 years when they play against Olympiacos! ⚽ Next week, we will be rooting for team XCM at the Sports Technology Awards, where we have been nominated in the Data and Analytics - Business category for our work with Aston Villa. Read more about our partnership and the impact of Horizon CDP on SportsPro #SportsTech #Innovation #CDP #Technology #Horizoncdp #CustomerPerformance #DigitalMarketing #SportsMarketing
How Aston Villa use data to build deeper fan connections - SportsPro
https://www.sportspromedia.com
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Partnership Manager | Strategic Alliance Specialist | Strengthening Collaborations for Mutual Success & Growth
How important is fan engagement
⚽🏀Purple Secures Partnerships with Top-Tier Sports Organizations ⛳ 🏒 We're thrilled to announce new partnerships focused on driving fan engagement and optimizing data-driven insights. Check out our latest press release to see how Purple is changing the game for sports organizations: https://lnkd.in/eaKcbpdV #fanengagement #sportstech #purpleai #fanwifi #guestwifi
Transforming Fan Experiences with Intelligent WiFi Solutions
purple.ai
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𝗣𝗿𝗲𝘀𝘀 𝗿𝗲𝗹𝗲𝗮𝘀𝗲: Unlocking the real value of digital sports marketing: MACH-powered content, data & marketing technology provider, Cortex launches to the sports market. Built for sport, Cortex offers quick-to-deploy technologies that connect data, content and commercial inventory, elevating the fan experience and generating new multi-channel revenue opportunities, unlocking the real value of digital sports marketing. Check out https://lnkd.in/dzaZbXe4 to learn read in full #SportsBiz #SportsMarketing
Cortex launches to the sports market
cortextech.io
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