All new exclusive report ➡ Transformative, Optimized, and Future-Focused https://lnkd.in/e6MZrgyU
In November, Reuters Events: Strategic Marketing East 2023 brought 300 marketing leaders to discuss the most pressing challenges and trends heading into 2024.
Four key conversation points emerged:
📌Establishing a common purpose around your brand requires tapping into culture to understand customer needs
📌Interesting content means little if there’s not good data to back it up
📌Proving the marketing value behind your creative isn’t easy; you need to constantly prove its value to the business
📌AI requires a human touch and we’re years away from its ability to self-drive operations
Featuring insights from the world's most influential brands and marketing leaders, including:
⭐ Priya Nair, Global Chief Marketing Officer, Beauty and Wellbeing, Unilever
⭐Kikora N. Mason, VP, Social Listening and Community Management, J.P. Morgan Chase & Co
⭐Joey Castillo, Head of Global Marketing Programs, PGIM
⭐Rosalie Herring, VP, Marketing, Global Pharma Services, Cencora
⭐Eric Jagher, SVP, Chief Marketing Officer, UScellular
And many more!
Access their insights in the full 11-page report: https://lnkd.in/e6MZrgyU
#SM23 #marketing #genai #brandpurpose #marketingvalue
Quick link to find all the articles in the new global report here: www.kantar.com/campaigns/brandz/global