Kantar’s Post

Is everything going wrong? More than 68% of people surveyed in our latest Meaningful Brands™ report think the world is going in the wrong direction, at a global level. But they are not defeated: people believe in their own power to make a difference and crucially, they believe the same about brands. To give consumers the support they’re looking for, brands need to understand the “Me-conomy” and why it’s time to get personal with brand purpose. Learn more by downloading the report here: https://lnkd.in/dTfWv65

🔎 People typically have expectations of brands they are familiar with. These expectations include what they believe the brand can do for them, and how it will make them feel. But how can brands identify which beliefs and feelings resonate most? In this paper, we draw on our research to highlight the undeniable influence of both micro and macro contexts on shaping consumer decisions including: - Why context is key to brand choice and the importance of functional, emotional, and societal expectations. - How contextual understanding can help brands to identify their true competition. - What types of decision-making habits stop people from switching brands. - The changes in socio-cultural or economic context that can inspire new ways for brands to grow. #Brands #BrandGrowth #Context #BrandChoice #Ipsos

Consumer executives and investors have shared their recent insight on achieving brand success and longevity. Some key takeaways include being authentic, finding the right partners, diversification, and more.

🔎 People typically have expectations of brands they are familiar with. These expectations include what they believe the brand can do for them, and how it will make them feel. But how can brands identify which beliefs and feelings resonate most? In this paper, we draw on our research to highlight the undeniable influence of both micro and macro contexts on shaping consumer decisions including: - Why context is key to brand choice and the importance of functional, emotional, and societal expectations. - How contextual understanding can help brands to identify their true competition. - What types of decision-making habits stop people from switching brands. - The changes in socio-cultural or economic context that can inspire new ways for brands to grow. #Brands #BrandGrowth #Context #BrandChoice #Ipsos

🔎 People typically have expectations of brands they are familiar with. These expectations include what they believe the brand can do for them, and how it will make them feel. But how can brands identify which beliefs and feelings resonate most? In this paper, we draw on our research to highlight the undeniable influence of both micro and macro contexts on shaping consumer decisions including: - Why context is key to brand choice and the importance of functional, emotional, and societal expectations. - How contextual understanding can help brands to identify their true competition. - What types of decision-making habits stop people from switching brands. - The changes in socio-cultural or economic context that can inspire new ways for brands to grow. #Brands #BrandGrowth #Context #BrandChoice #Ipsos

Brand exposure is important because it increases a company's visibility and helps create a connection with consumers. It helps to increase consumer recognition of the brand, create a positive brand image, and generate more leads and sales. ✔️ #brandexposure #branding #brandrecognition

Gen Z’s Top 50 Most Authentic Brands just dropped! YPulse interviewed 75,000 Gen Z consumers to find out which brands are keeping it 💯 on two continents. Find out if you made the cut. See the full rankings here: https://lnkd.in/gk2j3GwN What do you think of this year's list? Which brands do you feel have an authentic connection with Gen Z? I'd love to hear your thoughts! #consumerinsights #genz #genzmarketing

Rebranding can have profound psychological effects (in a good way). A successful rebrand can spark curiosity and interest in new consumers, while enhancing brand loyalty in perceiving the change as being relevant and innovative.

💡 People typically have expectations of brands they are familiar with. These expectations include what they believe the brand can do for them, and how it will make them feel. But how can brands identify which beliefs and feelings resonate most? Check out our latest paper, How Context Can Inspire Brand Growth, that draws on our research to highlight the undeniable influence of both micro and macro contexts on shaping consumer decisions. #Brands #BrandGrowth #Context #BrandChoice #Ipsos

🔎 People typically have expectations of brands they are familiar with. These expectations include what they believe the brand can do for them, and how it will make them feel. But how can brands identify which beliefs and feelings resonate most? In this paper, we draw on our research to highlight the undeniable influence of both micro and macro contexts on shaping consumer decisions including: - Why context is key to brand choice and the importance of functional, emotional, and societal expectations. - How contextual understanding can help brands to identify their true competition. - What types of decision-making habits stop people from switching brands. - The changes in socio-cultural or economic context that can inspire new ways for brands to grow. Click here for more white papers to help you unlock Brand Success 👉 https://lnkd.in/dcPH4NJ9 #Brands #BrandGrowth #Context #BrandChoice #Ipsos