Kantar's Senior Director, Creative & Media Solutions, Duncan Southgate chatted to Performance Marketing World's Joe Arthur in Cannes. Listen to their conversation, spanning "Brandformance" strategies, the role of AI in ad measurement, and the rise and rise of attention metrics: https://loom.ly/WYfDxd8
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AI continues to blow my mind ���� We have an incredible partnership with Alison AI and it creates absolute magic..!! Learn more below about how we can help your advertising go into orbit with this amazing technology 😃 #aiadvertising #aisolutions #aimarketing #ai
Creative analysis technology that fills in the gaps! 🎨 Alison identifies key elements that affect the success of your creatives, such as characters, colours, sounds, text, and more. With full-funnel data, you can now dive deep into the performance of each of these elements and find what resonates with each audience. No more guesswork, more focus! BEME's new partnership with Alison AI allows your business to take your advertising tot he next level. Get in touch today - https://lnkd.in/d8f9tAk #AI #Advertising #Data #Creative #Marketing
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👨💻CreativTechnologist - Innovation& Strategy// 🤖Creative Technologies// 🔗 Metaverse & NFTs// 🕹️Augmented Reality & Virtual Retail //🧑🚀 Technology Speaker// 🧑🎤Tech Luxury Retail
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Opinion: It’s Time for the Biden Campaign to Embrace AI
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2024 is set to be a transformative year for the marketing and media landscape. From the growing impact of AI, to culture wars that increasingly have brands in the crosshairs, to regulation that has the potential to reshape the entire industry, marketers will need to quickly adapt in a seemingly ever-evolving landscape. To help prepare, our Havas Media Network team pulled together a few predictions on what the year ahead could have in store for marketers. Great thinking and collaboration from Catharine Pierce Liza Rozenberg Alex Stoller Juliet T. Will Davidson Bobby Metcalfe. #marketing #media #ai #advertising
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AI 🤝 Data driven marketing Here's how AI and social listening can transform your marketing strategy. https://ow.ly/LkeF30sCMBM
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Senior Account Executive @ Hootsuite 🦉 | Empowering organizations with social ROI strategies | Helping brands cultivate strong relationships on social
AI 🤝 Data driven marketing Here's how AI and social listening can transform your marketing strategy. https://ow.ly/wH0W30sCN7n
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AI 🤝 Data driven marketing Here's how AI and social listening can transform your marketing strategy. https://ow.ly/YRYL30sCNu5
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Ad Age 2024 Industry Trends are out. Walrus CCO Deacon Webster prediction: "We’re heading toward an industry where there are only two types of ad agencies: VML/Accenture-type behemoths that differentiate themselves around pipes, heft, AI, data, reporting, optimizing, price—everything BUT the creative product—and independent shops whose bread and butter will be to experiment and push creativity forward in a highly customized way. I see continued trouble for the mediocre middle." https://lnkd.in/eiXEACpV
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Thanks to the creatives, strategists and CMOs who spoke to me for this report. Download it (for free!) if you want to know why Tom Beckman quoted Groucho Marx, why Simon Vicars compared brand purpose to being hungover, and why Tiffany Rolfe likes to be scared. If you're not interested in thoughtful insights and predictions, just enjoy the beautiful illustrations and snazzy graphs. Wisdom generously provided by Richard Huntington, Adrian Botan, Rod Sobral, Nick Law, Devika Bulchandani, Martin Weigel, Benjamin Braun, Edward Pilkington, Nicole Taylor, and Firdaous El Honsali.
We interviewed and surveyed advertising's best and brightest to get a handle on the biggest opportunities and challenges in advertising in 2024. Download the 2024 Contagious Radar Report for free and get insights and perspectives on: -- The arrival of generative AI -- The outlook for purposeful marketing -- The future of the creative-agency business model -- Advertising's relationship to the real world Download the full report here: https://cont.gs/3StZ3jK Simon Vicars Tiffany Rolfe (she/her) Adrian Botan Nick Law Richard Huntington Devika Bulchandani Martin Weigel Benjamin Braun Edward Pilkington Firdaous El Honsali
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Senior Key Account Executive | Energy Efficiency for Data Centers summit at Future Bridge Events
📧 Email collection isn’t what it used to be! In our latest article, we uncovered innovative strategies and smart approaches to engage your audience and supercharge newsletter subscriptions! Read more about the future of email subscriptions and AI-driven strategies here 👉 https://shorturl.at/uCHIM And don't forget to sign up for the newsletter! 📣 #bridgedmedia #mediaindustry #aiinnovation #emailsubscriptions
📧 Email subscriptions are crucial for media companies, serving as the lifeline for direct reader communication, loyalty, and essential revenue. Yet, many news websites persist with outdated email collection methods. 💡 In our latest article, we delve into innovative strategies to supercharge newsletter subscriptions. By harnessing the power of predictive analytics and sentiment analysis, we uncover smarter approaches to engage your audience. A special shout-out to - The New York Times, Condé Nast, and Spotify - for leading the way with their smart use of AI. 🚀 Read more about the future of email subscriptions and AI-driven strategies in our latest article 👉 https://shorturl.at/uCHIM. And don't forget to sign up for the newsletter to stay updated with the latest trends, strategies, and hacks for keeping your publication relevant in the age of AI! #mediaindustry #emailsubscriptions #aiinnovation #predictiveanalytics #sentimentanalysis
