See how Kargo + Discover Financial Services lit up the night at Out and The Advocate’s 2024 "Pride of Broadway" Party, plus a shout out for how our MCA program champions diverse voices. #pride #pridemonth #pridemonth2024 #outmagazine #theadvocate #kargo #discover
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How do you navigate the unexpected... Let's just take IG being down as an example... We were mid-pulling various bits together including a content plan for one of our clients, while also simultaneously just finishing a convo with another about why it's important to create an event or IRL moment for a brand that centres on community. IG being down may have gently nudged many of us to acknowledge just how intertwined our lives and businesses have become with this platform. Despite our best plans, the digital space we use can sometimes shut down without warning. And it's in these moments, we're nudged back into the physical world, often rediscovering the beauty of being present and finding inspiration in the world directly around us. For brands it's here that you realise your 'community' lives and dies as quickly as an app glitch does. It underscores the undeniable power of community and the importance of fostering conversations, both offline and online. It's why we consistently encourage our clients to create real-world moments for their brands. Face-to-face interactions are where the magic happens, where authentic connections are forged, and lasting impressions are made. This is particularly true in times of uncertainty. You can think content first, but we can also diversify how we connect and engage. And have a strategy that builds resilience into our communication strategies, because sometimes / most of the time our most impactful conversations happen offline. Invest in those face-to-face moments – they are the foundation of enduring relationships and brand loyalty. https://lnkd.in/exi3ACWQ #CommunityBuilding #BrandResilience #DigitalStrategy #FaceToFace #AuthenticConnections
Drag Queen Singing GIF by Paramount+ - Find & Share on GIPHY
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Read this creative example of how A&B Cymru’s #CultureStep Programme helps businesses to market themselves effectively, communicating key messages to target audiences while maximising their return on investment. https://bit.ly/3tB7KA7
Newport Transport & The Riverfront Theatre & Arts Centre - Arts & Business Cymru
https://aandb.cymru
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(BA) Politics & International Relations (M.Sc.) Politics, Philosophy, and Economics • Diplomacy (FounOxon) • Literae humaniores enthusiast • Philosopher • Political Scientist • Poet.
https://lnkd.in/erdNBp2i Is Russell Brand a victim of guilty until proven innocent? We have seen Russell Brand: In Plain Sight: Dispatches on C4. However, trial by media cannot hold up in any UK court. I have also seen the news’s sensationalist headlines on Brand e.g., 'Brand The Monster' and 'I Was Raped By Brand!' These are allegations made by the five women that where approached by the British media. Moreover, Brand may well be a controversial comedian and he has confessed to being rather promiscuous in his biogrpahy: My Booky Work. Adding to his wild reputation as Russell Brand has lived a rockstar's life sex, drugs, rock and roll. Brand has also made controversial jokes in the past e.g., the prank phone calls to Andrew Sachs’ with fellow comedian Johnthan Ross on The Russell Brand Show. However, we cannot label Brand a 'sexual predator' a ‘monster’ or a 'rapist' without evidence proven before a UK Crown Court trial. Headlines from The Sun or The Guardian don’t hold water without real proof. Those five woman in the C4 Dispatchs documtary may be telling the truth? Brand may be innocent? Regardless, the UK media cannot play “judge, jury and executioner" or this could evidenty, lead to a trial of defamation. Especially, if these accusaions by the median against Russell Brand's reputation are not gospel truth. Should we wait until the court hearing? Or trust what the media are publishing about Brand? What do you think?
Should the Russell Brand documentary have been released? - Nighttime Talk with Niall Boylan
classichits.ie
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Resonance is a critical component of ad effectiveness. Want to learn more about what it is and why it matters for marketers? Check out Graeme Hutton's article below.
In an exclusive piece for MediaVillage.org, Graeme Hutton, SVP/Group Partner, Research, UM and TikTok's Marketing Science Team discuss the value of “resonance" in ad effectiveness, why it matters for marketers, and how when attention is earned and not forced, "consumers are inspired to take action." Click for the full piece!
Resonance -- A Key Factor for Ad Effectiveness
mediavillage.com
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CEO and Founder at GSnow Creative | VP, American Advertising Federation Broward + Palm Beach | U.S. Navy Vet | Fostering Connections through Integrated Brand Storytelling | 2023 GDUSA People to Watch
From Ilana Glazer and Abbi Jacobson from "Broad City" discussing pooping and MiraLAX to an epic cyclist vs. magpie showdown with intense cinematic tension, these film-based advertising campaigns are hitting the entire range of emotions. I'm sure we all know the power of storytelling but brands like Apple, MiraLAX, and more are taking storytelling to new levels with their campaigns, effectively connecting with audiences. #Storytelling #Advertisements #ShortFilm
The top 5 creative campaigns you need to know about right now
adage.com
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In an exclusive piece for MediaVillage.org, Graeme Hutton, SVP/Group Partner, Research, UM and TikTok's Marketing Science Team discuss the value of “resonance" in ad effectiveness, why it matters for marketers, and how when attention is earned and not forced, "consumers are inspired to take action." Click for the full piece!
Resonance -- A Key Factor for Ad Effectiveness
mediavillage.com
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Chief Creative Officer + Co-Founder, OBERLAND | AdAge Purpose-Led Agency of 2024 | AdAge Small Agency of the Year | AdAge Agency to Watch | Intersection of Business + Creativity | Educator
The retreat from creativity by the major ad-holding groups creates a gap that smaller agencies are eager to fill. How will this new game of musical chairs play out over the next 18 months, we shall see. #CreativeAgencies #CreativityWins #SmallWins
Can others muscle in on creativity as ad holding companies retreat? - More About Advertising
https://www.moreaboutadvertising.com
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We make short, punchy reels at Social Beat that are changing how brands connect with people. Our team puts a lot of heart into crafting these reels to make sure they're engaging and effective. #Socialbeat #digitalmarketing #DigitalMarketingReel #VideoMarketingStrategy #CreativeContentCreation #SocialMediaCampaigns #InnovativeDigitalStrategies #BrandStorytelling https://lnkd.in/dDXvHaZN
Social Beat Films - Showreel - 2023
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