Thank you Association of National Advertisers for an outstanding conference, and the opportunity to share my POV. Relationships, relationships, relationships!
Dedication to discovering the perfect match is key for building robust partnerships between clients and agencies. https://shorturl.at/SIa7E
Certified Strategic Partner Leadership Professional® (SPLP) | Helping B2B companies grow their business through Partnerships. Published Author | Affiliate Marketing | Referral Marketing | Partnership Marketing
Making sure your business model fits the PRM you want to manage your partner program is one of the first things we work on with clients. PRMs are not the same, and picking the wrong one at the start is going to get your program off to a bad start. Hopefully we can get to them before they have made a decision - being agnostic and having been in this space a long time we can find a solution to fit. This might actually include not using a PRM at all. Happy to chat to anyone considering a partner program this year. Just book a time in my calendar. #prm #partnershipsuccess #partnershipmarketing #partnershipprogram https://lnkd.in/eu32TRaD
ASSOCIATIONS -- Your strategies must evolve with your member needs. Check out this association case study highlighting strategic member resources and earned media that can support members and their clients. These ideas (and outsourced team capacity through Ingenuity) can make you more informed and successful!
Catch Jason Haddock's feature in Forbes Business Council's Expert Panel article, "15 Creative Strategies To Generate Positive Business Publicity On A Budget". Curious about how to make your business flourish? 15 Forbes Business Council members share inventive yet budget-friendly methods that can help new businesses thrive. Find our captain's at number 9: ✨Showcase Your Research✨: "Creating a research report is a great thought leadership marketing approach. It often forces you to do the critical research that you need in order to understand your industry and customers. As journalists love statistics, it makes a great tool for getting on their radar. Plus, it can be used as a business development tool, as it’s a great leave-behind for customers for that extra bit of credibility." - Jason Haddock, Sozo Labs Uncover the rest of the gloriousness here: https://buff.ly/49mhnlz
How do the best engineering leaders get results? Are you on the right track? Find out and discuss with fellow VPs, Directors and CTOs at #LeadingEngWestCoast on October 18!
I think it's akin to the Eisenhower adage: “In preparing for battle I have always found that plans are useless but planning is indispensable.” So much valuable work goes into preparing for the planning process, even preparing the process itself. It's a great opportunity to learn about your organization and your business.
GTM Strategy // Sales & Marketing Alignment // Voice of the Customer Program Development // Leadership Development // Board Member // Sales & Marketing Executive // High Performance Teams // CEO @ Illuminate Strategy
Are you Playing to Win? Or are you playing not to lose? In Roger Martin & A.G. Lafley's "Playing to Win", they describe the 5 questions that an organization has to answer to craft their winning strategy: 1. What is your winning aspiration? 2. Where will you play? 3. How will you win? 4. What capabilities do you need? 5. What management systems do you need? Even though these questions sound simple, each one packs a punch and forces you to evaluate every aspect of your business. Organizations that are playing to win know the importance of each questions. Organizations playing not to lose are feeling the lack of answers.
Are you joining me next week in Greater Boston to get a jump-start on your business planning for 2024? If you're not registered yet, link to learn more and sign up now: https://lnkd.in/e9_7pfcg #businessplanning #ceo #ceos #founders #businessowner #greaterboston #businessowners Chief Outsiders
Exploring how superfounders build amazing agencies — and sharing what I learn in the Agency Espresso and Agency Leaders Playbook. |🏅 Top 10 Inspirational Agency Leader | 4x Founder | 📖 Author | 🎤 Ex BBC Journalist
Too many agency owners have the whole weight of the agency resting on their shoulders. They can feel lonely and overloaded. We help them set up and run an advisory board. It's just one step to falling in love with leading your agency again. https://lnkd.in/e5AZqXY3
Get ready to level up! Join Fiker Dagnew as she explains about the keys to becoming a digital marketing leader. Listen in for expert tips and strategies. #Maado #DigitalMarketing #SuccessTips #maadopodcast
How do the best engineering leaders get results? Are you on the right track? Find out and discuss with fellow VPs, Directors and CTOs at #LeadingEngWestCoast on October 18!
