Chief Marketing Officer | Executive Leader | Ad Tech & Digital Media | Non-Profit Board Member
In a highly divisive US election year and with AI being used to generate mis- and disinformation at an unprecedented scale, it's critical that nonpolitical advertisers dial up their placement control to protect brand safety. Check out our latest blog on navigating this environment 👇 #DigitalAdvertising #Adtech
AdImpact projects that this year’s political ad spend will be the most expensive of all time, totaling $10.2 billion in political expenditures, a 13% increase from the 2019-2020 election cycle. (https://bit.ly/45hUD5u) Additionally, as the US political campaigns ramp up, generative AI may lead to unprecedented levels of misinformation, especially on social media.(https://nyti.ms/4aYHgbM) It’s important for marketers and advertisers to stay vigilant, adjusting their strategies to protect brand safety and maximize ad spend. Read the full article on how marketing leaders can navigate these challenges! https://bit.ly/3yOlERS #Marketing #Advertising #PoliticalAds #BrandSafety #AI
Ready to take your political campaigns to the next level….with AI?! Our CEO, Tal Jacobson, recently spoke with Lindsay Rittenhouse at Ad Age about how AI can be used to enhance political advertising campaigns. Check out this insightful article here: https://lnkd.in/d_4d66kz #AI #ElectionAdvertising #2024USElections #DigitalAdvertising
How AI is set to transform the $11B US Election advertising landscape. 🇺🇸 The 2024 US elections are expected to bring a dramatic shift in political advertising. Ad spending is projected to surpass $11 billion, and ad agencies are looking at ways to use AI to create effective and targeted campaigns. Our CEO, Tal Jacobson, recently spoke with Lindsay Rittenhouse at Ad Age about how AI can be used to enhance political advertising campaigns. "Candidates are going to have to reach voters across all digital platforms—from TikTok, to Reddit, to Instagram, to YouTube, to CTV platforms—and AI is going to be critical in doing that, especially at a local level," said Tal Jacobson, CEO at Perion, a global ad tech company that is working with some U.S. political ad agencies. “The only way to really deal with all those channels and all those audiences, with all those messages locally, is through AI,” Jacobson said. “You can't generate so much content and so many creative permutations without AI. Even CTVs now can be targeted locally. If you know that in a specific city, not just a state, you're very weak at the polls, you can target them [with] digital out-of-home. The fact that you can strengthen in specific locations, as opposed to nationwide; that’s a lot more powerful." As the election landscape evolves, we invite agencies to explore AI’s potential in reaching hyper-local audiences effectively in display, video, social, CTV and DOOH. Thank you Lindsay Rittenhouse for an insightful feature! >>Read more here: https://lnkd.in/d_4d66kz #AI #ElectionAdvertising #2024USElections #DigitalAdvertising
This needs to be law
Google tweaked its political advertising policies to require politicians to disclose if they use any “synthetic” or AI generated images or videos in their ads on the tech giant’s platforms, beyond minor edits like adjusting color or contrast in an image.
Deep breaths, this isn’t the advertising apocalypse. Despite industry-wide disruptions in the form of changing cookie policies, Facebook’s decline, AI mayhem, and – everyone’s pet hate – ‘X’, the future of advertising isn’t as dire as people like to think. The Clockwork trend forecast explores how to prepare for shifts in the landscape and shows readers that 2024 isn’t the rapture. It’s just Y2K with a few extra steps. Check it out right here: https://bit.ly/48DAk3L
This week’s ADM Wrapper Rundown: 1️⃣ Despite Assurances, CMA and Publishers Are Uneasy About Privacy Sandbox: Google's commitments to the CMA haven't alleviated concerns about the Privacy Sandbox, raising questions about its impact on competition and publisher revenue. 2️⃣ Forbes Warns Publishers to Retest Their SSP Integrations: Forbes' innovative approach to SSP testing yielded promising results, doubling revenue in some cases, highlighting the importance of thorough integration evaluation. 3️⃣ With Elections Coming, EU Orders Social Media Companies to Hire Fact Checkers: Ahead of elections, the EU mandates social media platforms to bolster their fact-checking teams to combat misinformation, a crucial step in safeguarding democratic processes. 4️⃣ Strict AI Advertising Contract Guidelines Garner Mixed Reactions: Tensions rise as brands demand stronger AI protections in advertising contracts, reflecting concerns over potential misdirection. However, finding a balance between restrictions and innovation remains a challenge. #Wrapper #PrivacySandbox #SSP #ElectionSecurity #AIAdvertising https://bit.ly/4agG9oa
Every modern brand is leveraging some form of marketing analytics to engage their target audiences. In 2023, changes in process and regulation — particularly the loss of third-party data and the influx of consumer privacy legislation — are pushing you as a marketer to master your analytics now more than ever. #analytics #marketing #attribution
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Absolutely agree with you, Sajal Gupta. Accurate metrics are the cornerstone of any data-driven decision-making process. Without transparent and trustworthy data, marketers can find themselves making ill-informed choices that can have significant consequences for their campaigns. It is disheartening to see platforms manipulate data, as it not only erodes trust but also undermines the fairness of the marketing landscape. As marketers, we rely on accurate metrics to assess the effectiveness of our strategies and allocate resources accordingly. To address this issue, it is crucial for both platforms and marketers to prioritize transparency and accountability.
As marketers, we understand the importance of accurate metrics in making informed decisions. However, when platforms manipulate data, it undermines trust and fairness and hence the requirement of a reliable independent measurement providers. #Transparency #Accountability #MarketingMetrics
A newly released report alleges Big Tech's ad transparency tools are failing. X scores the worst at providing meaningful data that can help users, journalists, and advocates keep a watchful eye on scams and disinformation. #bigtech #socialmedia https://lnkd.in/g8u65bMh
Google will require political ads 'prominently disclose' their AI-generated aspects https://ift.tt/XcIaPwd AI-generated images and audio are already making their way into the 2024 Presidential election cycle. In an effort to staunch the flow of disinformation ahead of what is expected to be a contentious election, Google announced on Wednesday that it will require political advertisers to "prominently disclose" whenever their advertisement contains AI-altered or -generated aspects, "inclusive of AI tools." The new rules will based on the company's existing Manipulated Media Policy and will take effect in November. “Given the growing prevalence of tools that produce synthetic content, we’re expanding our policies a step further to require advertisers to disclose when their election ads include material that’s been digitally altered or generated,” a Google spokesperson said in a statement obtained by The Hill. Small and inconsequential edits like resizing images, minor edits to the background or color correction will all still be allowed — those that depict people or things doing stuff that they never actually did or those that otherwise alter actual footage will be flagged. Those ads that do utilize AI aspects will need to label them as such in a "clear and conspicuous" manner that is easily seen by the user, per the Google policy. The ads will be moderated first through Google's own automated screening systems and then reviewed by a human as needed. Google's actions run counter to other companies in social media. X/Twitter recently announced that it reversed its previous position and will allow political ads on the site, while Meta continues to take heat for its own lackadaisical ad moderation efforts. The Federal Election Commission is also beginning to weigh in on the issue. LAst month it sought public comment on amending a standing regulation "that prohibits a candidate or their agent from fraudulently misrepresenting other candidates or political parties" to clarify that the "related statutory prohibition applies to deliberately deceptive Artificial Intelligence campaign advertisements" as well. This article originally appeared on Engadget at https://ift.tt/XcIaPwd via Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics https://ift.tt/qumon7z September 06, 2023 at 11:29PM
The primary focus of digital advertising is anticipated to have shown resilience in the 4th quarter of 2023. Concerns about potential impacts from economic and geopolitical uncertainties did not have a significant effect as predicted. However, spending on political advertising in the U.S. will jump 30% this year from the last presidential election, partly driven by higher spending on digital platforms propelled by AI.
