Senior DevRel Advocate ๐ฅ 2x Google Developer Expert โ๏ธ Filmmaker ๐ฌ International Speaker ๐ฃ๏ธ Certified Davinci Resolve Editor & Colorist ๐๏ธ MongoDB Leader โ๏ธ Private Pilot ๐ฉ๏ธ Google Innovator, Champion & Educator
I've produced hundreds of videos for developers and always get the same question ๐ โ๐ ๐ธ๐ข๐ฏ๐ต ๐ต๐ฐ ๐ด๐ต๐ข๐ณ๐ต ๐ฎ๐ข๐ฌ๐ช๐ฏ๐จ ๐ฆ๐ฏ๐จ๐ข๐จ๐ช๐ฏ๐จ ๐ท๐ช๐ฅ๐ฆ๐ฐ๐ด; ๐ธ๐ฉ๐ข๐ตโ๐ด ๐ต๐ฉ๐ฆ ๐ฎ๐ฐ๐ด๐ต ๐ช๐ฎ๐ฑ๐ฐ๐ณ๐ต๐ข๐ฏ๐ต ๐ต๐ฉ๐ช๐ฏ๐จ?โ I donโt have a definitive answer, that is why I did this breakdown. 4 things you can learn: ๐ญ - ๐ง๐ต๐ฒ ๐๐ฐ๐ฟ๐ถ๐ฝ๐ ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ The video is a (beautiful) 1-2-1-2 punch of problem-solution language. That's it. Problem --> Solution Old Way --> New Way It keeps you hooked, especially if you're a tech leader looking to achieve their KPIs. I also started with a POV. Answering developers and leaders: "Why should I listen to you?" Then, I end it with a fantastic offer - โ๐ฝ๐ช๐๐ก๐ ๐๐ค๐ง๐, ๐พ๐ค๐๐ ๐๐๐จ๐จ, ๐๐ฃ๐ ๐๐๐๐ฅ ๐๐๐จ๐ฉ๐๐ง.โ We all want that, right? ๐ฏ - ๐ง๐ต๐ฒ ๐ฎ๐๐ฑ๐ถ๐ผ ๐พ๐๐ฎ๐น๐ถ๐๐ Clean, crisp audio is non-negotiable. Period. No echo, no background noise, just a clear voice-over with subtle background music. I've used a high-quality condenser mic in a 32-bit float dynamic range recorder. Bad audio can kill even the best visual content. Don't skimp on this. ๐ฑ - ๐ง๐ต๐ฒ ๐ฐ๐ผ๐น๐ผ๐ฟ ๐ด๐ฟ๐ฎ๐ฑ๐ถ๐ป๐ด The color palette isn't an accident. It's carefully crafted to evoke trust and professionalism. Cool blues and warm accents create a tech-friendly yet approachable vibe. This consistent look ties everything together, from the hook to the CTA. It's subtle but makes a huge difference in perceived production value. ๐ฐ - ๐ง๐ต๐ฒ ๐ฐ๐ฎ๐บ๐ฒ๐ฟ๐ฎ ๐ฎ๐ป๐ด๐น๐ฒ๐ This feels like a Masterclass, right? Itโs well-produced, period. This isn't some damn Loom classic video or AI-generated first-person headshot. This was an ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต. (I avoid geeking out about the equipment, but check the first comment for the studio setup) Now, you donโt need expensive gear to achieve these results Yes, I use cinema cameras, pro audio, and lights, but your phone can achieve similar results. Follow me for studio-like frugal breakdowns and mentoring. Ok - that's it for now What did you like about this? What would you add to make it better? #devrel #developerrelations #developermarketing #advertising #adbreakdown #videoproduction #videobreakdown #videocreation #contentcreation #videolights #developerexperience #videofordevrel #videoedit #videoediting #breakdown #film
Love this format ๐
I didn't recognize you without glasses.
Nice way of explaining the structure with examples, teaching while at the same time selling the product.
Really like how you broke down the sections of the video. Great behind-the-scenes. Also, I would not have noticed/considered the color grading.
Kevin Blanco ๐ฌ What did you use to make the timeline animation?
Great work Kevin Blanco ๐ฌ!
Janaina Marques check this masterclass
Beautiful format! ๐
Senior DevRel Advocate ๐ฅ 2x Google Developer Expert โ๏ธ Filmmaker ๐ฌ International Speaker ๐ฃ๏ธ Certified Davinci Resolve Editor & Colorist ๐๏ธ MongoDB Leader โ๏ธ Private Pilot ๐ฉ๏ธ Google Innovator, Champion & Educator
2wKey light on the grip, 1 giant PLM for a real soft creamy light, 2 RGB lights one blue tone one warm, 2 led blue lights behind the door, 2 cinema camera, 1 boom mic