Kevin Freedman’s Post

🚀 Unlocking the magic of marketing: Coca-Cola, an iconic example of how a brand sparks action and cultivates unwavering loyalty.✨ Here's to Coca-Cola: the quintessential embodiment of unparalleled marketing prowess. 🌟 From timeless ads to innovative campaigns, it's the brand that stirs emotions, fuels aspirations, and fosters an unbreakable bond with its global community. A testament to the artistry of marketing that transcends generations. 🥤💫 PMA AFRICA Cocacola Now The Coca-Cola Company #CocaColaLegacy #InspiringLoyalty #CocaColaMagic #marketingmastery #action #greatcompany #globalmarketing #pma #PMAAfrica #digitaltrends #DigitalMarketingMagic #digitalsolution #DigitalRoyalty #DigitalImpact #digitalmarkting #businessowner #businessinvestment #successfulbusiness #branding #brandgrowth #brandinvestment #brandgrowthexperts #explore

🎉 Reflecting on an incredible 5-year journey with Zereau Drinks | KRNWTR+ 🌍💧 Five years ago, I embarked on a mission with founder Tom Niekamp to revolutionize the way we consume water—championing local over single-use packaging that burdens our planet. Today, I'm looking back at 5 milestones with gratitude: 1️⃣ Team Growth: From just Tom and ★ Roderick Burger l MSc l MA(ed) juggling side jobs, to a passionate team of 20 eager beavers. Together, we've tirelessly worked to disrupt the unsustainable beverage industry. 🚀 2️⃣ Revenue Growth: Achieving a 6-fold increase in revenues, translating our vision into tangible impact. 💼📈 3️⃣ Market Recognition: From opening the Amsterdam Stock Exchange with a bang 📊🔔, various TV, newspaper and radio appearances to being celebrated as a changemaker with the Food100 award. 🏆 4️⃣ Partnerships and Clients: Collaborating with amazing clients and partners like Peakz Padel, Vermaat, Almere City FC, PwC, KPMG, Meta/Facebook, Van Gogh Museum, Artis, Shell, KLM Royal Dutch Airlines, Erasmus University Rotterdam, Landal GreenParks, ABN AMRO Bank N.V., ISS A/S Facilicom Group, PEC Zwolle even The Coca-Cola Company's Dutch head office and many more, to promote sustainable drinking. 🌱🤝 5️⃣ Community Support: None of this would have been possible without the unwavering support from our colleagues, partners, committed shareholders, clients, crowd funders, bankers, and everyone who believed in our mission. Your encouragement & support has been the backbone of our success. ❤️ As I transition, my commitment to Social Enterprise KRNWTR+ remains unshaken. I'll continue to support our cause as a very dedicated shareholder. But the question lingers—WHAT'S NEXT?? Having provided "shelter" and quenched thirst with the best tasting cold drinks, the journey continues to unfold and am brewing on something new. Stay tuned! 🌟 Huge thanks to everyone who's been part of this journey. Here's to more innovation, impact and sustainability in the years to come. 🌏💦 #KRNWTR+ #Sustainability #Innovation #FoodIndustry #ThankYou #WhatsNext #krnwtr #zereaudrinks #REFILLution #patternbreakingsocialchange

Usually I don't follow much of Cannes Lions International Festival of Creativity as mostly highlight #advertising done not from region but this win from Ogilvy Singapore and Unilever was a great celebration. What's to celebrate and the winning stories? 💫 Ist win from an agency in Singapore for Asia-Pacific region. Also the 1st for agency Ogilvy for winning the top prize of Glass Lion prize! 🌟 💫 Ist time a skin care product being 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐞𝐝 by agency - a skin care product that fits a 𝐬𝐨𝐜𝐢𝐚𝐥 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 thus created #vaseline "Transition Body Lotion" cater to transgender women. 💫 1st clinically tested skin care product for transgender women. Made with and for them. It is available in Watson's Thailand. What a story for little red dot 📍Singapore 🇸🇬 on creating this. It shows #creativity and #brandpurpose still run strong and #ai can't beat the advertising world yet! When there's a brand strong purpose and showing it, 𝗪𝗜𝗡𝗦𝗢𝗠𝗘! #marketing #marketinghead #branding

Have you guys seen McDonald's reusable packaging in France? We featured it on the site earlier this year when it was released (https://lnkd.in/gRYaVMkv) and I recently watched this fantastic video that breaks down why France is in the lead for sustainable fast food packaging. What are your thoughts on it? Do you think this reusable system could work stateside? Would you want to learn more about the design process of the packaging itself? #packaging #packagingdesign #singleuseplasticfree #reusablepackaging #sustainabledesign #McDonalds #branding #sustainability

Big-name companies, including the world's largest meat producer, JBS, missed their critical two-year deadline to set and approve climate goals. Notably, Yum! Brands, the parent company of fast-food giants like Pizza Hut, KFC, and Taco Bell, also found its commitments removed by the Science Based Targets initiative (SBTi). Eyewear brand Ace & Tate, advertising/PR company WPP, and Translink UK are among others removed. The Science-Based Targets initiative (SBTi) isn't just overseeing; it's ensuring promises translate into action. The initiative is evolving, revamping how it verifies climate goals to push companies from planning to doing. Now, the SBTi actively identifies companies that haven't developed their #ClimateTargets within the two-year timeframe, stressing the urgency for quicker action. Time's up, accountability is non-negotiable, and with the SBTi's oversight, the clock is ticking for businesses to act. https://lnkd.in/g2UZmgek #SBTI #ScienceBasedTargetInitiative #Arbor #SustainabilityGoals #CorporateAccountability #GreenBusiness #ClimateCommitment #EnvironmentalResponsibility #ZeroCarbonFuture #SustainableDevelopment #ActOnClimate

At Groupe Lactalis, we haven't found a purpose, but a purpose in action . Every organisation talks about its mission, and although ours is deeply rooted. We are a family company offering healthy, tasty and affordable products that bring us closer together . Consultations carried out in 15 countries and with a wide range of people were not just aimed at defining a 'purpose', but a 'purpose in action': Nurturing the future. Why this change? Two reasons stand out. 1️⃣ Our inherent pragmatism and proactive nature demanded it. 2️⃣ The expectations of our stakeholders are clear: act NOW. This 'purpose in action' is not just a phrase; it embodies our ambition. At #Lactalis, while our flag remains our logo, we have made the choice to translate our ambition for the future. #PurposeInAction #NurturingTheFuture

Choose us for more than services. Our commitment to partnership, relationships, innovation, collaboration, and evolution isn't just in our values — it's in every decision, ensuring a journey towards success together. https://lnkd.in/derhk33 #FoodTrendTranslator #FoodMarketing #FoodTrends #FoodTours #BrandDevelopment #RestaurantIndustry #FoodBusinessGrowth

I've always been a fan of Oatly's marketing. Oatly is an example of how sometimes marching to the beat of your own drummer can set you apart – in a good way. This piece by Oatly's former creative director Kevin Lynch in The Drum talks about some of the lessons he took away from his time there. 👉 "Knowing your biggest competition isn’t other brands in the category; it’s indifference."💡 Link to article in comments. #BrandingTips #MarketingTips #ThinkOutsideTheBox #DifferentIsGood #publicrelations

Oatly never fails to surprise me with their creative and witty advertising. They have a unique way of expressing their brand values and benefits. Our family has been enjoying Oatly products for a long time, not just because of their ads, but also because they are the most delicious oat-based products we have tried. Whether it’s for our cereal or coffee, Oatly always makes it better. Now let’s see which dairy brand takes Oatly’s donation. #brandidentity #brandstrategy #brandadvertising

Can you believe it? We're just 52 days away from Christmas (but who's counting, right?). 😄 It is awesome ad from The Coca-Cola Company: the world could use more Santas, and guess what? You can totally be one! Now, here are three super cool takeaways from this ad that I would like to share with you: 1️⃣ Keep it Simple: They remind us to keep things simple. Like, make your message straightforward so that everyone, from your grandma to your little cousin, gets what you're saying. Simple is just super cool! 2️⃣ Engage and Relate: Instead of just boring old storytelling, this ad makes you feel like you're in the story. 3️⃣ Inspirational Branding: The ad demonstrates how brands can move beyond conventional advertising and serve as a source of inspiration. It motivates people to embrace the values and actions embodied in the ad, fostering a sense of shared purpose. Cheers to that! 🎅🎄🥤 https://lnkd.in/ejX2sMyc