Kevin Freedman’s Post

📖 Storytime: "How do we actually do marketing?" A question I ponder every time we are going to launch a new campaign. With customers evolving rapidly, data influx, and content overload, the answer is clear: Agile Marketing. Bold Statement: In the fast-paced world of marketing, agility isn't just a buzzword; it's the future. 1️⃣ Understanding Agile Marketing: 🚀 It's the application of agile principles to marketing, aiming to enhance speed, predictability, and adaptability. 🧠 It fosters a culture of swift experimentation, breaking away from the 'big' and embracing the 'nimble'. 2️⃣ Conventional vs. Agile Marketing: 📆 Conventional: Big strategies, long campaigns, quarterly or annual evaluations. It's a marathon. ⏱️ Agile: Think sprints, not marathons. Plan, design, launch, and measure within 2-4 week cycles. No more 'bigness'. It's all about micro-strategies and rapid iterations. 3️⃣ The Agile Marketer Mindset: 🔄 Reverse Thinking: It's customer-first. Understand their needs and pivot accordingly. 🤝 Collaboration: Transparent, empowered, cross-functional teamwork is the heart of agile marketing. 4️⃣ Five Pillars of Agile Marketing: 🎯 Start with customer priorities. 🧩 Small, empowered, cross-functional teams. ⏳ Defined experimentation processes within time-boxed initiatives. 📊 A culture rooted in data, experimentation, and learning from failures. 📢 Open, efficient, and frequent communication. In Summary: The marketing landscape is shifting, and agility is the compass guiding us through this evolution. It's not just about taking risks; it's about collaboration, empowerment, and a relentless focus on the customer. #AgileMarketing #FutureOfMarketing #CustomerFirst #MarketingEvolution

Have you ever worked on an Agile marketing team? Shifting to Agile can help teams create more customer-focused, adaptable, and data-driven campaigns. Here's everything you need to know about #AgileMarketing >> https://ter.li/o75jvh

In today's fast-paced marketing landscape, staying adaptable and efficient is crucial for success. The article on monday.com dives deep into the concept of Agile Marketing and its transformative impact on marketing operations. The article highlights the key principles of Agile Marketing and how it can revolutionise a marketing team's workflow. By implementing Agile methodologies, marketing teams can improve their responsiveness, adapt to market changes more effectively, and optimise campaign performance 📈🚀 We found the tips on how to function like an Agile marketing team interesting, especially the emphasis on working in small teams, closely collaborating, embracing change, setting short-term goals, and championing trust. At Gig we embrace the principles of flexibility, collaboration, and data-driven decision-making, we streamline our operations and adapt quickly to market changes💡🌟 Read more on Agile Marketing here: https://lnkd.in/e8XrHcwY #AgileMarketing #MarketingOperations #StreamlinedEfficiency #Innovation #MarketingSuccess #GigDigitalCo

Have you ever worked on an Agile marketing team? Shifting to Agile can help teams create more customer-focused, adaptable, and data-driven campaigns. Here's everything you need to know about #AgileMarketing >> https://ter.li/o75jvh

Agile marketing: What it is and why marketers should care

In the changing world of marketing, being flexible is essential for survival. Adaptable marketing helps brands stay quick and agile, so they can adjust and succeed amidst a constantly changing environment. #Agile #Marketing https://lnkd.in/g2pAqfBA

In the ever-evolving landscape of modern marketing, agility has become not just a buzzword, but a necessity. Enter agile marketing – a revolutionary approach that empowers teams to adapt, iterate, and thrive in the face of constant change. In OptiMine's latest blog post, we delve into the core concepts of agile marketing, explore its benefits, and provide practical insights on how brands can leverage this methodology to stay ahead in today’s fast-paced market environment: https://lnkd.in/drawVhR9 #AgileMarketing #AgileMarketingOverview #MarketingLeadership #MarketingMeasurement

Agile marketing: What it is and why marketers should care

Zero fluff, maximum dedication to value 🌸 That’s #AgileMarketing, for improving speed, transparency, resilience and scalability of best practices for teams. It is a methodology akin to #LeanMarketing that values: • Change and #ServiceInnovation • The efficiency of the testing and prototyping phase • The effectiveness of the product launch • The quick response to #StakeholderFeedback • The stimulation of creativity within the team • #ProjectManagement beyond silos and hierarchies 🤟 Read my article: https://lnkd.in/dUhJH76h

Are you looking to start #agilemarketing in 2024? Read my latest article from MarTech to avoid the 4 common pitfalls I've seen in failed agile marketing transformations. To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies. Successful agile marketing transformations happen when: 📍Change is incremental rather than all at once. 📍Employees have a voice in how change is happening. 📍Senior leaders are aligned with a common reason why change is needed at this point in time. #martech #marketing #agile #businessagility #changemanagement #agility Third Door Media NavigateAgile Michael Seaton