Kevin Freedman’s Post

A big agency might be a big mistake. The marketers amongst you are grappling with huge responsibilities. But many of you feel like you're chained to your desk, unable to properly steer the ship. Are your partners helping or hindering you? The advantages of "big agency" ecosystems - structures and hierarchies - are often their own worst enemies. So many big brands have moved their business to smaller agencies recently - they dominated at Cannes because they're delivering genuine creativity. (Genuine creativity which gets stifled in process and protocol in the bigger firms). I'm not saying large agencies are redundant. Far from it. But it's clear that structures, boardroom politics and reporting to the market every 90 days does impact creative originality. Smaller agencies can cut through the red tape and focus on what actually works for consumers. (Which is what agencies are fundamentally meant to do.) If you're a senior marketer - ask yourself - are you getting groundbreaking creative or just box ticking? If you're looking for innovation, look beyond the big names. I run Baked, a creative lab. See what we do: www.bakedcreative.co #marketing #advertising

Shopping for a marketing agency in 2024? You probably have a lot of questions that need answering. No. 1: Is this agency set up to ensure my company’s growth? Our answer: Hell yeah, we are. We have strengths in intelligence and strategy, creative and content, and media and technology. And that’s by design. At that intersection is where a marketing consultancy like ours thrives. We also believe in extreme collaboration — among ourselves and with you. Intelligence and ideas come from all corners. We push boundaries, across business lines, in the name of progress. Curiosity propels us to continuously explore and innovate on your behalf. And we have a blast along the way. Let's see where we can go together in 2024. https://mediumgiant.co/

𝐑𝐞𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐰𝐚𝐫𝐝 𝐒𝐞𝐚𝐬𝐨𝐧: 𝐃𝐨 𝐀𝐰𝐚𝐫𝐝𝐬 𝐓𝐫𝐮𝐥𝐲 𝐑𝐞𝐟𝐥𝐞𝐜𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬? It's high time we reevaluate the practice of celebrating marketing agency awards. These accolades, while impressive, often overshadow the real heroes behind the success: the employees. As someone working in the marketing industry, I've witnessed this firsthand. I've been part of multiple award-winning agencies like Publicis, MediaCom, VML, and CreativeRace. During my tenure, these agencies were celebrated as "Agency of the Year". The problem? As an agency employee, it's hard to feel a true sense of ownership over these accolades. They are usually seen as collective achievements rather than recognising individual contributions. The argument here is simple. It's time to reevaluate the importance of agency awards and shift the focus. Instead of celebrating these awards in isolation, let's take a cue from the film industry. When you watch a movie, you see the credits roll, acknowledging the names of everyone involved in its production. Marketing agencies should do the same. If they truly want to celebrate their success, they should include the names of every employee who contributed to it. This small change can have a profound impact. It not only recognises the efforts of each team member but also fosters a sense of pride and ownership in their work. After all, it's not just the agency's success; it's the collective achievement of every individual who invested their time, skills, and dedication to make it happen. Let's put the spotlight where it truly belongs - on the people who are the driving force behind the success of marketing agencies.

🚀 Market with innovation! Discover creative marketing ideas that stand out, capturing attention and driving transformative impact in the ever-evolving business landscape. 📈 #InnovationMarketing #CreativeIdeas https://hubs.la/Q02r8KGN0

Loved this email from Jess Wheeler. Creative teams should be encouraged to explore outside the lines of RIO metrics and generate ideas that challenge the status quo - not just tick boxes! Brands hire agencies to think, or at least they should. The making of things, such as campaigns and content, is be a product of that thinking. ROI-centric, budget-cut, over-prescriptive briefs limit thinking and in-turn, the potential upside or client/agency relationships.

We are thrilled to have you join our digital marketing and advertising community. At DigiBR&AD Creative, we're passionate about helping businesses thrive in the digital age, and we can't wait to share our insights, creativity, and expertise with you. About Us: DigiBR&AD Creative is more than just an agency; we're your dedicated partners in success. Our team is a blend of strategists, creatives, tech enthusiasts, and data-driven marketers, all united by a common goal: to elevate your brand and drive measurable results. Our Commitment: ✨ Innovation: We're always pushing the boundaries of what's possible in digital marketing. 💡 Creativity: Expect eye-catching designs and compelling content that captivate your audience. 📊 Results: We measure our success by your success, and we're committed to delivering tangible ROI. What to Expect: 🔸 Engaging Content: Stay updated with the latest trends, industry insights, and marketing strategies. 🔸 Valuable Resources: Access helpful guides, webinars, and resources to boost your marketing knowledge. 🔸 Collaboration Opportunities: Let's connect and explore how we can work together to achieve your goals. Get Involved: Follow Us: Hit that "Follow" button to ensure you never miss our updates. Engage: Feel free to like, comment, and share our content. We love hearing from you! Reach Out: Have questions or need assistance? Don't hesitate to send us a message. We're here to help. Website: www.digibreadindia.com Thank you for being a part of our community. Together, we'll navigate the dynamic world of digital marketing and advertising. 🚀 Let's connect, collaborate, and create digital success stories! 📈💼 #WelcomePost #DigiBREADCreative #DigitalMarketing #Advertising #Branding #MarketingAgency #CreativeAgency

Counterintuitive, but true: The bigger a company is, the harder it is for them to create a new category. Innovative B2B categories are not made by legacy brands. Not being big enough to create a category is an excuse – especially in B2B. You don’t need millions of dollars in marketing budget. You don’t need a dozen people. You don’t need to have been on any list, or have won any award. All you need is this: • A compelling strategic narrative • A clear vision of what the future looks like • A true desire of shaping that future • The ability to communicate that message clearly • A CEO that believes in marketing and category creation • Buy-in from the rest of your team • Someone in-house / agency with talent and full responsibility. • $10k+ / month of budget for marketing That’s all you need. Now, it’s not easy. It will take time and effort. But when you realize category champions get 76% of the market share, it’s expensive not to do this.

"In an era where authenticity and human connections reign supreme, empathy has emerged as a game-changer" Mimi Nicklin, Creative CEO at Freedm discusses how brands can incorporate empathy into an effective marketing strategy. It's such a strong ingredient that can revolutionise marketing approaches while delivering an extraordinary ROI💡 Read now > https://bit.ly/3QesS8E

Have you worked with an agency that offers marketing strategy services? Having a clever, captivating and cohesive marketing strategy is more important than ever for brands. The agency you hire shouldn’t just execute campaigns; they should work with you to develop comprehensive, top-down strategies specifically catered to your audience and your goals. Why work with an agency that offers marketing strategy services? - Experience and Expertise: Especially when the group you hire has experience in your industry. - Fresh Perspectives: A fresh pair of eyes can make all the difference in coming up with creative solutions and solving complex marketing problems. - Access to Advanced Tools and Technologies: The tools and systems an agency suggests and implements can help make your life easier and more streamlined so you can focus on what you do best. - Cost-Effectiveness: It’s more cost-effective than hiring additional core team members, especially for specific projects like product launches or large-scale campaigns. - Focus on Your Core Business: It allows you to spend more time focusing on your core business activities. #MarketingStrategy #BusinessGrowth #Innovation #Teamwork

A great read from Adweek. Your agency should be more ingrained in your business than just executing your ad campaigns. As a problem-solver, my favorite part of my job is helping brands navigate their bigger business challenges and strategy through a broader marketing lens. It's always a good reminder to not get so caught up in the day-to-day that you miss the bigger picture of what the brand hopes to accomplish and how to get there together. https://lnkd.in/eFk_xrzf